Triage with TanukiShoji, for plain text.
For a quick note or a longer newsletter that reads like it came from a person.
When your revenue depends on email, landing in the inbox is everything.
Campaigns, automations, and transactional email in one place. Built by deliverability nerds who watch where your email lands, and answer when you need help. Sending email has never felt so safe.
98.27% delivered last 24/hrs Human Customer Support
SOC 2 Type II4.8/5 on G2
Examine
Authority Hacker
Laravel News
HeadshotPro
SleepHQ
Zenmaid
The email marketing and automation platforms for high performing teams.
Unlike other platforms, Bento is approval only. We only let the highest quality senders use our platform and then provide a suite of tools to help them push the limits of email.
Send alongside the best.
Other senders can affect your delivery too, so a person reviews every account before it can send. Most are approved within a few hours.
How approvals workNever make a mistake again.
Bento flags broken links, missing first names, and spammy phrases before you send, and shows you how to fix them.
Thoughtful delivery tools.
Every ounce of our product has been designed to make sure that whether you’re sending 1,000 emails or 1,000,000 you feel calm and in control every step of the way.
See what happened to each email.
Find out which emails were delivered, which bounced, and which are still waiting. When something goes wrong, see why and what to do next.
Check our delivery rates for yourself.
We publish our delivery rates by mailbox provider, so you can see how we’re doing before you switch.
See live delivery dataOur dataDelivery
Live98.27%
6 of 8 healthyLast 24 hoursDelivered across Bento· 1.73% bounce·
Hourly sendsVolumeBounce0 to 5% · UTC2 AM8 AM2 PM8 PM2 AMProviderStatusDeliveredBounceicloud.com89.98%Issues89.98%10.02%
zoho.com72.84%Issues72.84%27.16%
google.com98.71%Healthy98.71%1.29%
yahoo.com98.97%Healthy98.97%1.03%
outlook.com97.59%Healthy97.59%2.41%
gmx.net99.13%Healthy99.13%0.87%
protonmail.ch97.67%Healthy97.67%2.33%
Support the big platforms can’t match.
Support here isn’t outsourced. The people who build Bento answer you, and they stay on a deliverability problem until your email lands.
“The support and community within Bento is hands down the best I've ever seen from any company, ever.”
Luke J.
G2 review
- Not outsourced.
- The team that builds Bento answers your ticket.
- A reply within hours.
- Deliverability problems get priority.
- Help with your domain.
- We’ll walk you through the DNS records.
98.27%
of email sent through Bento was delivered in the last 24 hours.
Each dot is 1 in 400 emails393 delivered7 bounced, mostly “Mailbox full”
We publish our delivery rates for every mailbox provider. Ask your current provider for theirs.
Three questions to ask your email platform.
Most platforms would rather you didn’t ask. Here’s how we answer.
Do you publish your delivery rates?
We do. Our delivery rates for each mailbox provider are public, based on all email sent through Bento in the last 24 hours.
See live delivery dataWhat other customers send on your network?
Companies just like yours. A person reviews every account before it can send, so you aren’t sharing a platform with spammers.
How approvals workWho answers a deliverability ticket, and how fast?
The team that builds Bento, within hours. Support isn’t outsourced, and we stay on the problem until your email lands.
Talk to the teamFour amazing editors so you can design email your way.
Write a personal note in plain text, build a sale email with drag and drop, or paste your own HTML.
Our own visual editor.Beta
Drag blocks into place, then click any text and type. It’s new and still in beta.
Stripo, for drag and drop.
Start from a designed template and arrange images, text, and buttons for your next sale.
HTML, with Tanuki to help.
Paste the templates you already have. Ask Tanuki to make a change, and undo it in one click.
A new species of marketing automation. Purpose-built for modern teams with AI workflows at its core, Bento sets a new standard for what email marketing looks like.
Shopify
WooCommerce
Stripe
Zapier
Node.js
Ruby
Python
Laravel
People switch to Bento every single day. And stay.
Here’s what customers say about working with us.
“Moving to Bento was the best thing I ever did for my list and its profitability”
Iliane L.“The SaaS founder's email platform of choice.”
Brian S.“Moved to Bento from Hubspot and never looked back!”
Chris P.“I love how easy it is to use to design SaaS emailing sequences. You can also see rapidly which campaigns are the money makers. But what I love the most is undoubtedly the deliverability that you have once you've set up custom domain tracking”
Arnaud B.“Bento is the bomb - great API, amazing support, sign up and thank me later.”
Noah L.“Excellent MailChimp Replacement”
Bitsy T.“The power and flexibility in setting up email automation flows is incredible.”
Briah H.“The best email marketing platform I've used”
Mark S.“Finally – an email platform that gets it.”
Syzmon S.Tell us what you pay. We’ll beat it.
Hey there,
Does this sound familiar? Your list is about the same size as last year, but your email bill isn’t. More of your campaigns land in spam. And when you ask for help, you wait days for a reply that reads like a script.
That’s a rough spot to be in when email pays the bills. So here’s our offer: tell us which platform you’re on and what you pay each month, and we’ll email you a price that beats it.
If you like it, we’ll help you move your lists, automations, and templates. Your current platform keeps sending until Bento is ready.
Bento has been independent and privately owned since 2018, and the team that builds it answers your support. We’d love to have you.
Jesse Hanley
Founder
You don’t have to move it all yourself.
Tell us what you’re using today, and we’ll plan the move with you.
Help moving over.
We’ll help you bring your lists, automations, and templates across.
Nothing stops sending.
Your current platform keeps running while we get everything imported, tested, and warmed up.
A price that beats your bill.
Tell us what you pay today, and we’ll email you an offer.
Learn at your own pace.
Free courses and videos on deliverability and automation, whether you use Bento or not.
Moving from one of these? Start here.
And this is just the start. Thousands of other features you’ll discover every single day using the product.
Answer customer questions, send push notifications, or get help building your next automation, all from Bento.
Describe what should happen, and Tanuki builds a draft in your account. Review it, make changes, and turn it on when you’re ready.
Shared inboxes, live chat, and an AI agent that learns from your docs. Add Bento Chat for $30 a month.
Add push notifications to your automations, then email anyone who didn’t tap. Included with Bento Chat.
Flexible, self-serve pricing.
Typically 30 to 40% less than comparable platforms. No seat fees, and unlimited marketing emails, subject to fair use.
Marketing Platform
$29/mo
Includes up to 5,000 active users. After that, pricing starts at $0.01 per user, with automatic discounts as your list grows.
- Broadcasts, flows, forms, and surveys
- Pre-send checks, batching, and delivery logs
- Tanuki AI and reports
- Unlimited marketing sends, subject to fair use
Bento Chat
+$30/mo
Add shared inboxes, live chat, and push notifications to your Marketing Platform plan.
- Shared inboxes and live chat
- AI replies from your knowledge base
- Push for iOS, Android, and web
Transactional Email
$5/mo
The first 100 emails a month are free. $5 covers up to 12,500, then $0.09 per 1,000.
- Receipts, password resets, and sign-in links
- Send over API or SMTP
- Pay for emails sent, not contacts stored.
Switching from another platform? We’ll beat your bill.
Tell us what you pay today. We’ll email you a price that beats it, and waive your Bento costs while you’re onboarding.
Active users are subscribed users or people with an event in the last 30 days.
Sending at high volume, or need a security review first? See Enterprise
Try the Marketing Platform free for 30 days.
A few things you might be wondering.
Who is Bento built for?
Online businesses whose revenue depends on email. That includes stores, publishers, and SaaS companies sending onboarding and product email. If you’re already sending regularly and want better tools and hands-on support, you’ll feel at home here. Bento is a poor fit if you’re new to email, send on behalf of other businesses, or need an app that lives inside your store’s admin.
How does Bento help more of my email reach the inbox?
A person reviews every account before it can send, so you aren’t sharing a platform with spammers. Bento checks for broken links, missing names, and spammy content before you send. You can send large campaigns in smaller batches, then see what happened to each email. We also publish our delivery rates by mailbox provider.
Who answers when I need help?
The team that builds Bento. Support isn’t outsourced, and we reply within hours. If your email stops landing where it should, we stay on it with you until it does.
Do I need to be approved before I can send?
Yes. A person reviews every new account, and most approvals take a few hours. You can add your DNS records and build your campaigns while you wait. Approval keeps spammers off Bento, which protects inbox placement for everyone who sends here.
Will you really beat what I pay now?
Yes. Tell us which platform you’re on, the size of your list, and what you pay each month. A person on our team reads it and emails you a price that beats your current bill. If you like it, we’ll help you move.
Can you help me move from my current platform?
Yes. We’ll help you move your lists, forms, and main automations, plus chat and transactional email if you use them. Keep your current platform running while we get everything imported, tested, and warmed up.
What do I need to set up?
You’ll need to add a few DNS records so Bento can send email from your domain. We’ll walk you through it. You can also connect tools like Shopify, WooCommerce, Stripe, and Zapier, or use our API.
Do you send transactional email too?
Yes. Send receipts, password resets, and sign-in links over the API or SMTP. Transactional and marketing mail run on separate streams, so a big campaign never delays a password reset.
Can Bento handle high-volume senders?
Yes. Shared pools suit most senders. Above about 500,000 emails a day with a clean list, we set up dedicated IPs and warm them with you. Your security team can read our SOC 2 report, controls, and subprocessor list before the first call.
How much does Bento cost?
Marketing Platform is $29 a month for up to 5,000 active users, then from $0.01 per user with volume discounts. Bento Chat is a $30 a month add-on. Transactional Email includes 100 free emails a month. There are no seat fees.
Is there a free trial?
Yes. You get 30 days free on the Marketing Platform, and Bento Chat is included in the trial. We ask for a card to help keep spammers out, but you won’t be charged during your trial.
Can I see which emails bring in revenue?
Yes. Bento shows opens, clicks, orders, and revenue for each campaign, so you can compare results when you’re deciding what to send next. Connect Shopify, WooCommerce, or Stripe, or send purchase events through the API.
Who’s behind Bento?
Bento was founded in 2018 and is independent and founder-led, with offices in Sydney and Japan. The team that builds it answers your support, and you can book a demo with our founder, Jesse.
How do you handle security?
Bento is SOC 2 Type II audited by Oneleet, with no exceptions in the report. Any customer can read it in our trust center at trust.oneleet.com/bento.
Send with a company that has your back.
Thanks for reading this far. Try Bento free for 30 days, or tell us what you pay today and we’ll beat it.