Papers by Tamara Rabinovich
Bentley College has been extending its physical campus classrooms into cyberspace since 2001. Thr... more Bentley College has been extending its physical campus classrooms into cyberspace since 2001. Through the use of Saba Centra’s virtual classroom web collaboration software, students attend classes synchronously, in class and via the web. In the extended classroom, off-campus students, on-campus students , and faculty all have the same ability to see, hear, and collaborate with each other in real-time. The extended classroom is not just for the benefit of off-campus students. Over the years, the line between students sitting in the classroom seats and students sitting in front of a monitor off campus has blurred. Students who would miss on-campus classes due to work, travel, illness, or family issues attend the class online or play back the recorded session. To help our faculty manage these two groups of students, Bentley has developed a “smart” classroom with a custom-built audio system and implemented additional technologies and devices such as Blackboard LMS, Wacom tablet monitors...
Since 2001, Bentley College has been increasing the number of graduate courses it offers online. ... more Since 2001, Bentley College has been increasing the number of graduate courses it offers online. Bentley uses Saba’s web collaboration software, Centra© Live to create a "real time" virtual classroom that joins the web students and the classroom students. In this synchronous hybrid-web format, also called “the extended classroom”, professors teach both on campus and online students simultaneously. Even though the online students are provided with a high quality experience in a simulated classroom, they are separated geographically from in class students and the instructor. According to Moore (1991) the physical separation leads to a psychological and communication gap, creating transactional distance. “Transactional distance” is a cognitive space between the learners, the instructor, and the content. Moore insists that dialog and structure are the two key factors that determine transactional distance and affect independent student learning. The relationship between the two...
Journal of Financial Services Marketing
International Journal of Technology Marketing, 2014
Drawing on four research papers and case studies, this paper explores the interaction between cre... more Drawing on four research papers and case studies, this paper explores the interaction between creative consumers and technology. While prior research has taken either a technology 'push' stance (technology shapes consumers) or a 'pull' posture (technology results from identifying consumer needs), the view adopted here is that the interplay between technology and consumers is mostly non-linear and emergent. From Facebook, where the consumer is the product, to user generated information systems (UGIS) where the consumers creates the product; and from Rev Billy who uses technology to creatively deconstruct consumption to mobile phones where technology is enabling the creative consumer, there is much to learn about how technology and creative consumers interact. Using these case studies five researchable propositions regarding technology and creative consumers are developed and illustrated, and it is hoped that these propositions can serve as guides to future research in this interesting and important developing domain of scholarship.
In this article, we consider crowdsourcing from the consumer perspective. Specifically, we examin... more In this article, we consider crowdsourcing from the consumer perspective. Specifically, we examine the identity value (i.e., sense of self) that consumers accrue by participating in creative crowds. How can managers structure crowdsourcing initiatives to maximize value for participants through identity creation and expression? We strive to answer this question first by examining the different types of crowdsourcing initiatives from a value co-creation perspective. Then we evaluate how consumers construct identities through consumption and review the literature on identity theory. Finally, we link the identity type—personal, extended, or social—to the management of crowdsourcing ventures and offer suggestions for practitioners.
This study aimed at refining one of the most influential and well-known theories of distance educ... more This study aimed at refining one of the most influential and well-known theories of distance education - the theory of transactional distance (TD). TD theory was developed by Michael G. Moore based on correspondence forms of distance education. The study researched a distance ...
Since 2001, Bentley College has been increasing the number of graduate courses it offers on campu... more Since 2001, Bentley College has been increasing the number of graduate courses it offers on campus to be delivered synchronously to students on the Web. In this Web-extended format, 36 live on-campus classes are delivered simultaneously to both in-class students on ...
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Papers by Tamara Rabinovich