Cookie Policy
Like the vast majority of other websites, we use ‘cookies’ in order to provide you with the best possible experience when you visit it.
Cookies are small text files that are stored on your computer when you visit a web page. They can have many purposes, and among other things may be used to store your preferences, keep you logged into a website, or to collect visitor statistics – e.g. finding out how many users viewed the site and the pages they accessed.
Cookies may be set by the website you are visiting, or by third parties who provide content that is embedded upon the site – such as YouTube videos. Some cookies are deleted automatically when you close your browser, others remain for longer periods – e.g. to retain any website preferences that you have set on previous occasions.
By visiting the Benchmark website and blog you consent to cookies being stored on your computer or device.
If you wish, you can disable cookies via your browser settings, however some website functionality may not work as expected.
What Cookies are used on the Benchmark website?
Below are more details about the cookies that are stored when you visit the Benchmark site.
These are broken down into 4 separate categories suggested by the International Chamber of Commerce (ICC).
Strictly Necessary Cookies
These cookies are essential in order to enable you to move around the website and use its features, such as accessing secure areas of the website. Without these cookies services you have asked for, like shopping baskets or e-billing, cannot be provided.
‘Strictly Necessary’ cookies stored when a user visits this website:
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| Cookie Name: | Purpose: | Time: |
|---|---|---|
| catAccCookies | Determines whether the visitor has accepted the cookie consent box. This ensures that the cookie consent box will not be presented again upon re-entry. | 29 days |
| DYNSRV | This cookie is used in context with load balancing- This optimises the response rate between the visitor and the site, by distributing the traffic load on multiple network links or severs. | Session |
Performance Cookies
These cookies collect information about how visitors use a website, for instance which pages visitors go to most often, and if they get error messages from web pages. These cookies don’t collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how a website works.
‘Performance’ cookies stored when a user visits this website:
| Cookie Name: | Purpose: | Time: |
|---|---|---|
| _ga | Registers a unique ID that is used to generate statistical data on how the visitor uses the website. | 2 years |
| _ga_# | Used by Google Analytics to collect data on the number of times a user has visited the website as well as dates for the first and most recent visit. | 2 years |
| _gat | Used by Google Analytics to throttle request rate | 1 day |
| _gid | Registers a unique ID that is used to generate statistical data on how the visitor uses the website. | 1 day |
| _hjAbsoluteSessionInProgress | This cookie is used to count how many times a website has been visited by different visitors- this is done by assigning the visitor an ID, so the visitor does not get registered twice. | 1 day |
| _hjFirstSeen | This cookie is used to determine if the visitor has visited the website before, or if it is a new visitor on the website. | 1 day |
| _hjid | Sets a unique ID for the session. This allows the website to obtain data on visitor behaviour for statistical purposes. | 1 year |
| _hjIncludedInPageviewSample | Used to detect whether the use navigation and interactions are included in the website’s data analytics. | 1 day |
| _hjAbsoluteSessionInProgress | The cookie is set so Hotjar can track the beginning of the user’s journey for a total session count. It does not contain any identifiable information. | Session |
Functionality Cookies
These cookies allow the website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features. For instance, a website may be able to provide you with local weather reports or traffic news by storing in a cookie the region in which you are currently located. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customise. They may also be used to provide services you have asked for such as watching a video or commenting on a blog.
‘Functionality’ cookies stored when a user visits this website:
| Cookie Name: | Purpose: | Time: |
|---|---|---|
| wc_cart_hash_# | This cookie is placed by the website to store items in the website shopping cart. | Persistent |
| wc_fragments_# | Store visitor login information. | Session |
Targeting or Advertising Cookies
These cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They are usually placed by advertising networks with the website operator’s permission. They remember that you have visited a website and this information is shared with other organisations such as advertisers.
‘Targeting or advertising’ cookies stored when a user visits this website:
| Cookie Name: | Purpose: | Time: |
|---|---|---|
| ads/ga-audiences | Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor’s online behaviour across websites. | Session |
| _fbp | Facebook Pixel advertising first-party cookie. Used by Facebook to track visits across websites to deliver a series of advertisement products such as real time bidding from third party advertisers. | 90 days |
| Fr | Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. | 90 days |
How can you prevent cookies from being stored?
If you wish, you can set up your web browser (e.g. Internet Explorer, Mozilla Firefox, Google Chrome etc) to prevent cookies from being stored when you visit a website.
Depending on the browser you are using, you can choose just to prevent specific websites from setting cookies, or alternatively prevent all websites from storing cookies. You may also be able to control the types of cookies that can be stored, and delete any existing cookies that have been stored already. Please be aware that if you choose to do this, some functionality on this website and on the blog may not work as expected.
Below are some links to pages containing information about how to manage cookies using your web browser:
Internet Explorer
Mozilla Firefox
Google Chrome
Apple Safari
Opera
In addition, if you wish to opt out of statistics being collected by Google Analytics, you can download a plugin provided by Google. To opt out of cookies being set by third parties for online behavioural advertising, please visit: Your Online Choices (UK)
Please note that we do not have control over any cookies set by third party services. Therefore the cookies stored by these services may vary from those shown above, and may change over time. In addition, we may reference 3rd party imagery or other content on areas of our site; these 3rd parties might choose to store cookies when such content is loaded – again, this is something we have no control over. If you would like to find out more about cookies set by 3rd party services and how to manage them, you are encouraged to view the privacy policies for those services.
Further Sources of Information
If you would like further information about cookies, please see the sources of information below:
All About Cookies
Information Commissioner’s Office Cookie Advice
Google’s Privacy & Terms