Re branding Mars is a challenge for the marketer as this is the Chocolate which is there from gen... more Re branding Mars is a challenge for the marketer as this is the Chocolate which is there from generations and people grew eating MARS, but in recent years it has experienced a sharp decline in the sales. This paper is an effort to highlight the suggestions and best possible alternative strategy for MARS to gain the lost market share again.
This paper highlights the barriers which affects the smooth transfer of knowledge from Baby boome... more This paper highlights the barriers which affects the smooth transfer of knowledge from Baby boomers and young generations. Delphi research method has been used in a pharmaceutical industry of Pakistan. It also reflect the necessary steps which management could take in order to avoid such barriers.
Re branding Mars is a challenge for the marketer as this is the Chocolate which is there from gen... more Re branding Mars is a challenge for the marketer as this is the Chocolate which is there from generations and people grew eating MARS, but in recent years it has experienced a sharp decline in the sales. This paper is an effort to highlight the suggestions and best possible alternative strategy for MARS to gain the lost market share again.
This paper highlights the barriers which affects the smooth transfer of knowledge from Baby boome... more This paper highlights the barriers which affects the smooth transfer of knowledge from Baby boomers and young generations. Delphi research method has been used in a pharmaceutical industry of Pakistan. It also reflect the necessary steps which management could take in order to avoid such barriers.
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Papers by Jarrar Hyder