![\"\"](\"https:\/\/bbased.com\/wp-content\/uploads\/2025\/04\/Lead-Gen-White-150x150.png\")
\r\n\t\t\t\tLead Generation\r\n\t\t\t\t\t\t\t\t\t\t\t\t![\"\"](\"https:\/\/bbased.com\/wp-content\/uploads\/2025\/04\/CMO-White-150x150.png\")
\r\n\t\t\t\tFractional CMO\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\tLead Generation\r\n\t\t\t\tShare your biggest challenges with us and we’ll collaborate on a custom solution designed to deliver measurable outcomes first with no fluff or vanity metrics. Browse our case studies, below, to get a full picture of our approach and how we turn client pain points into success stories.<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\tLead Generation\r\n\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\tFractional CMO\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\tLead Generation\r\n\t\t\t\t
![\"\"](\"https:\/\/bbased.com\/wp-content\/uploads\/2022\/07\/MAIDA_FES_Logo-02.png\"){kind=logo}
<\/h2>\n![\"\"](\"https:\/\/bbased.com\/wp-content\/uploads\/2022\/08\/Maida-Stat.gif\")
Maida Custom Vision is one of the largest LASIK practices in Florida. They partnered with the BroadBased team to drive new patient leads.<\/p>\n
The strategy combines patient testimonial and staff interview videos, social media advertising and conversion rate optimization to keep their waiting room full and grow their practice.<\/p>\n
Campaign Goal:<\/strong><\/span> Maida Custom Vision is an ophthalmology practice in Jacksonville, Florida that exclusively performs LASIK procedures. They were acquired by Florida Eye Specialists in 2016 and sought to grow the practice with an aggressive marketing strategy. The goal for the practice is to drive new patient appointments.<\/p>\n Challenge:<\/strong> <\/span>The LASIK market is saturated with large, national companies that advertise heavily on both traditional and digital platforms. They are low-cost solutions that lack the personal touch and friendly experience that can be provided by local practices. Maida CustomVision provides the highest quality LASIK procedures with the most advanced technology available, which comes at a higher price point and can only be performed on qualified patients. The target audience needed to be defined, and the right message needed to be delivered to not only drive new appointments but make sure they would convert to LASIK patients.<\/p>\n Solution:<\/span><\/strong> We produced a series of patient testimonial videos that showcase the personalized experience that Maida\u2019s team provides, and highlights how happy patients are with the LASIK procedure. These videos are then promoted on Facebook and Instagram to a targeted audience that matched the geographic and demographic characteristics from Maida\u2019s patient base, as well as retargets website visitors. We also created a marketing automation funnel on the website with a gated download that captures prospective patients\u2019 email addresses and sends them a series of nurturing emails. These messages feature interview videos with the LASIK surgeons and office staff.<\/p>\n Results:<\/strong><\/span><\/p>\n Key Insights:<\/strong><\/span><\/p>\n They needed an integrated marketing strategy to raise awareness and increase patient counts. Their brand has grown to more than a dozen practices and counting.<\/p>\n Campaign Goal:<\/strong><\/span> Since our partnership began in 2019, Complete Health\u2019s goal has been to increase their inbound new patient leads for a variety of their healthcare programs. As they\u2019ve grown throughout the Southeast, we\u2019ve helped them launch innovative campaigns that emphasize conversion and detailed reporting and analytics.<\/p>\n Challenge:<\/strong> <\/span>Marketing primary care practices presents some unique challenges. Unlike elective procedures like plastic surgery, primary care services are generally undifferentiated, with prospective patients looking for a doctor near them that can help solve their healthcare issues. We had to create a message that conveyed trust and expertise, and make sure it was amplified to proper channels to reach the target audience and convert them to leads.<\/p>\n In addition, one of the primary programs that Complete Health markets is their Medicare services, which is targeted at seniors that may not be as technically-inclined. Geographically, some of their audience is located in rural areas that are underserved by traditional marketing platforms.<\/p>\n Solution:<\/span><\/strong> We launched an integrated marketing strategy that combines cutting-edge digital marketing campaigns like Over The Top (OTT) advertising and text message marketing with traditional tactics like direct mail and print ads. This is all backed up by foundational digital strategies such as SEO, Google Ads, Facebook Ads, and email marketing.<\/p>\n Advanced call tracking has been configured so we can accurately attribute leads to the proper source, and detailed analytics are shared to measure success and add new elements to the marketing plan with data-driven insights.<\/p>\n Results:<\/strong><\/span><\/p>\n Key Insights:<\/strong><\/span><\/p>\n Challenge:<\/strong> <\/span>The town of Macclenny is 30 miles east of Jacksonville, Florida, a major metropolitan area that offers an abundant choice of healthcare providers. Lake City to the West also offers a large selection of healthcare options. BroadBased is tasked with increasing awareness of Dopson Family Medical Center to the local drive community with the message that quality healthcare providers and cutting-edge technology are available right in Macclenny. There is no need to travel to larger metro areas for quality care.<\/p>\n Solution:<\/span><\/strong> We target prospective patients where they are. An integrated marketing strategy includes Print, TV, Radio, Facebook advertising, Google PPC and digital advertising on YouTube and in-game apps. We supplement these efforts with awareness postcards mailed to people new to the area. For better budget management, regional TV and Radio tactics were replaced with OTT and Digital radio, and all tactics target prospects by zip code exactly in the desired geographic footprint.<\/p>\n Results:<\/strong><\/span><\/p>\n Key Insights:<\/strong><\/span><\/p>\n BroadBased worked with CSX, the largest railroad on the East Coast, on a commodity-based initiative to grow revenue for the railroad\u2019s building materials buyers and sellers.<\/p>\n Campaign Goal:<\/strong><\/span>The campaign was tasked with growing revenue on the railroad by relocating customers to rail-served locations, utilizing reload centers and warehouses, bringing customers back to the railroad and promoting growth for existing customers by handling new commodities or an increasing volume of current commodities.<\/p>\n Challenge:<\/strong> <\/span>Materials needed to resonate with many different types of target audiences such as existing customers, prospects, buying groups\/co-ops, and internal sales and marketing groups.<\/p>\n Solution:<\/span><\/strong> Working with the CSX sales and marketing team and using a mailing list developed by the Results:<\/strong><\/span><\/p>\n Key Insights:<\/strong><\/span><\/p>\n BroadBased worked with MJW Consolidated, an industrial construction, engineering and fire protection firm on an online presence designed to crystalize the company\u2019s areas of service and expertise.<\/p>\n Campaign Goal: <\/strong><\/span>BroadBased was hired to create a website that showcased MJW Consolidated as the experts they are in industrial construction, engineering and fire protection.<\/p>\n Challenge:<\/strong> <\/span>Because of their depth of expertise, there were 22 core services that needed to be included on the website along with details on the 12 different industries they serve. This scope of work required the website to be designed in an easily navigable format where many of the pages are supported with custom case studies or blog links.<\/p>\n Solution:<\/span><\/strong> Working with the MJW marketing team, BroadBased created a website that was \u201cclean\u201d in layout and easily navigable in function. The use of a dual menu strategy allows visitors to toggle within both of the large services and industries sections without hitting a back button. This format eliminates confusion, ensures visitors don\u2019t get \u201clost\u201d and creates a logical user experience.<\/p>\n Results:<\/strong><\/span><\/p>\n Key Insights:<\/strong><\/span><\/p>\n Campaign Goal: <\/strong><\/span>Launch individual campaigns for each enrollment segment to increase new student applications.<\/p>\n Challenge:<\/strong> <\/span>As a private university, JU can face an uphill battle when competing with other in-state schools that have lower tuition rates. Many prospective students, especially those out-of-state, weren\u2019t as aware of JU as they were of some of the larger universities in the state. Also, JU was faced with a \u201cmelt\u201d issue, which is a challenge that most high-ed organizations encounter when accepted students don\u2019t complete the enrollment process.<\/p>\n Solution:<\/span><\/strong> We helped JU\u2019s team craft messages around key differentiators like their waterfront campus and best-in-class graduate salaries. Then, we promoted these messages across the platforms that attract prospective students. These included external social media apps like Facebook and Instagram, and internal resources that their team managed.<\/p>\n Some of our other tactics included direct mail pieces that targeted the parents of interested students, helping their team get the most of their marketing automation tool so they can nurture new students to decrease melt, and designing microsites to capture traffic from our digital campaigns.<\/p>\n Results:<\/strong><\/span><\/p>\n Key Insights:<\/strong><\/span><\/p>\n\n
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![\"Maida](\"https:\/\/bbased.com\/wp-content\/uploads\/2020\/02\/Maida-Videos-900x500-1.jpg\")
<\/p>\n<\/div>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tComplete Health<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/i>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/i>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t![\"Complete](\"https:\/\/bbased.com\/wp-content\/uploads\/2019\/12\/Complete-Health-Logo_Long-300x57.png\"){kind=logo}
<\/h2>\nComplete Health
A healthy lead strategy for growing a brand.<\/em><\/h2>\n![\"\"](\"https:\/\/bbased.com\/wp-content\/uploads\/2022\/08\/CH-Case-Study-Stat.gif\")
Complete Health is a primary care physicians group that works with healthcare providers to provide the highest level of patient care.<\/p>\n\n
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![\"CompleteHealth_CaseStudy_900x500\"](\"https:\/\/bbased.com\/wp-content\/uploads\/2020\/02\/CompleteHealth_CaseStudy_900x500.jpg\")
<\/p>\n<\/div>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tDopson Family Medical Center<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/i>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/i>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t![\"\"](\"https:\/\/bbased.com\/wp-content\/uploads\/2022\/08\/dopson-family-medical-center-logo-300x72.png\"){kind=logo}
<\/p>\nDopson Family Medical Center
A digital marketing strategy that targets each service specifically to the intended audience eliminates wasted advertising dollars invested in traditional broadcast advertising.<\/em><\/h2>\n![\"\"](\"https:\/\/bbased.com\/wp-content\/uploads\/2022\/08\/DFMC-Stat.gif\")
Campaign Goal:<\/strong><\/span> Increase primary- and specialty-care patients in this rural community.<\/p>\n\n
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![\"Ed](\"https:\/\/bbased.com\/wp-content\/uploads\/2020\/02\/Ed-Fraser-Website-FB_900x500.jpg\")
<\/p>\n<\/div>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tCSX<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/i>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/i>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t![\"\"](\"https:\/\/bbased.com\/wp-content\/uploads\/2022\/02\/CSX_Blue_RGB_300dpi-1-300x119.png\")
<\/h2>\nCSX
Building a pipeline of leads.<\/em><\/h2>\n![\"\"](\"https:\/\/bbased.com\/wp-content\/uploads\/2022\/10\/CSX-Stats.gif\")
<\/p>\n
client, BroadBased created an integrated marketing approach that included printed sales
collateral materials, direct mail, a premium giveaway, a tradeshow booth, and an assortment of digital marketing materials.<\/p>\n\n
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![\"\"](\"https:\/\/bbased.com\/wp-content\/uploads\/2022\/10\/CSX-2.jpg\")
<\/p>\n<\/div>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tMJW Consolidated<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/i>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/i>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t![\"\"](\"https:\/\/bbased.com\/wp-content\/uploads\/2022\/11\/MJWConsolidated-Logo-high-res-scaled.jpg\"){kind=logo}
<\/h2>\nMJW Consolidated
Industrial construction, engineering and fire protection<\/em><\/h2>\n![\"\"](\"https:\/\/bbased.com\/wp-content\/uploads\/2022\/11\/MJW-Stats.gif\")
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![\"\"](\"https:\/\/bbased.com\/wp-content\/uploads\/2022\/11\/MJW-feature.png\")
<\/p>\n<\/div>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tJacksonville University<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/i>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/i>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t![\"Jacksonville](\"https:\/\/bbased.com\/wp-content\/uploads\/2019\/08\/ju-stacked-green-for-white-bg-300x69.png\")
<\/h2>\nJacksonville University
A higher marketing standard for higher education.<\/em><\/h2>\n![\"\"](\"https:\/\/bbased.com\/wp-content\/uploads\/2022\/08\/JU-Stat.gif\")
Jacksonville University (JU) needed to set themselves apart on the highly competitive landscape of higher education marketing. We worked hand-in-hand with their team to drive new student leads and shatter enrollment records. Here\u2019s how.<\/p>\n\n
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![\"\"](\"https:\/\/bbased.com\/wp-content\/uploads\/2020\/06\/JU-Dashboard-FB-New.jpg\")
<\/p>\n<\/div>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tEpiscopal School of Jacksonville<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/i>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/i>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t