Font Licensing
A typeface license is a legal agreement that defines how a digital typeface or font can be used. You are not purchasing the font itself, but rather the right to use it under specific conditions established by the creator or the distributing company.
Looking for something different?
We provide expert guidance and offer custom licenses tailored to your needs:
Corporate, Broadcasting, Merchandising, Server Use, Gaming, and more.
DESKTOP
Allows you to install the fonts on the number of computers (CPUs) for which the license has been acquired and use them in the programs installed on the computer. It allows you to create documents, static images, presentations, or designs for print or publication. Contact us for more information.
webfont
Allows the use of fonts in web environments and on the contracted domains. The usage range depends on the number of pages/views and number of domains. The basic license covers one year. Can you tell us what you need?
app
Allows fonts to be embedded in iOS, Android, or Windows platforms. Each license is specific to one platform. The basic license covers one year. Let us guide you—don’t hesitate to contact us.
eBook
Allows fonts to be embedded in publications or electronic documents such as eBooks, magazines, or digital newspapers. Each license is valid for one title. The basic license covers one year. Got questions? Let us guide you.
digital ads
Allows fonts to be used in digital marketing actions, including automated campaigns and other advertising elements. The range depends on the number of impressions of the campaign. The basic license covers one year. Will you let us help you?
TV & BROADCASTING
Allows the use of fonts for onscreen broadcasting via television, streaming services, or movies. Specifically, for text used in titles or credits in TV series, feature films, videos, documentaries, animations, etc. This usage is measured by audience reach. Shall we explain it to you?
server
Allows fonts to be hosted on a server and used by remote users or automated processes to create (i) embedded documents (such as a PowerPoint presentation) that are non-commercial, and (ii) products with customization rights. Sometimes these licenses can be complex, but we have the experience and we’re here to help you.
OEM & VIDEOGAMES
Allows fonts to come pre-installed and be delivered together with the manufacturer’s hardware or software (printers, video games, etc.). The scope of use depends on the number of units produced. Please provide specific information about your product and the approximate number of units produced for a quote. Contact us for more information
logo
A logo license is required for each company logo that uses the font. This license allows you to use the logo in any context. The license coverage should reflect the total number of employees of the company using the logo. Provide us with information about your project, and we’ll create a tailored quote for you.
corporative
Allows the installation and use of fonts by an entire corporation on an unlimited number of workstations and locations. This license can also cover usage in web environments, apps, etc., as well as by third parties. Shall we talk?
MERCHANDISING
Allows the sale of products in which the licensed font adds distinctive design value. This applies to items such as clothing or other forms of merchandising. Get in touch with our team, and you’ll receive personalized assistance.
SOCIAL MEDIA
Allows commercial use of the font on any social media platform, such as Instagram, Facebook, YouTube, TikTok, Twitter, etc. The license coverage should reflect the total combined number of followers across all platforms where the font will be displayed. Contact us for more information.
FAQ'S
Typography & Font Licensing Questions
Bauer Types offers clear guidance on font licensing, helping you understand font usage rights, license types, webfonts, app embedding, logo use, and global permissions.
Our FAQs cover everything from desktop vs. webfont licenses to custom typefaces, multilingual support, and how to upgrade your license as your projects grow.
What is a font license and why do I need one?
A font license is a legal agreement that defines how you can use a typeface — whether for print, web, apps, broadcasting or any other use. Owning a license, doesn´t mean owning a font file nor the design. Licensing ensures fair use and supports the designers who create them.
What’s the difference between desktop, webfont, and app licenses?
Each license type covers a different use:
Desktop: For installation on computers to create printed or digital materials.
Webfont: For embedding the font on websites via CSS.
App: For integrating the typeface into mobile applications.
Do I need a separate license for my client or collaborators?
Yes. Each company or client must hold its own license. Sharing font files between independent entities is not permitted unless explicitly allowed.
Can I use a font on multiple computers or users?
Licenses are based on the number of users. Fonts may be installed on several devices as long as they belong to licensed users.
Can I embed fonts in PDFs or presentations?
Yes, for read-only purposes. Editing or extracting the font file is not permitted.
What are webfonts and how are they implemented?
Webfonts are WOFF/WOFF2 files embedded in websites via CSS to display custom typography online.
What happens if I use a font without a license?
It violates copyright law and may result in legal action or retroactive fees.
How do I know what kind of license I need?
It depends on how you plan to use the font — print, web, app, video… Our team can guide you.
Can I modify a font for my brand?
Minor outline edits for logos are fine, but modifying or renaming font files requires a custom license.
What’s the difference between free and commercial fonts?
Free fonts often have limited rights or no support. Commercial fonts offer full legal use, quality assurance, and updates.
️What’s a Variable Font?
A Variable Font combines multiple weights and styles into one file, improving flexibility and performance.
Can I use a font in broadcast or streaming?
Yes, with a broadcast license, which covers TV, film, or streaming use.
How are webfont licenses measured?
By monthly page views. You can upgrade anytime if your traffic grows.
Can I use the same license worldwide across offices?
Yes, if they belong to the same legal entity and the license covers worldwide use.
How do I upgrade or extend my font license?
Contact our licensing team to add more users, web traffic, or formats.
Can fonts be refunded or exchanged?
Digital products can’t be refunded once delivered, but we’ll replace any defective files.
Do fonts support multiple languages?
Our fonts range from Extended Latin to broader multilingual systems. Some families include Cyrillic and Greek, while others, such as Futura 100, offer expanded language coverage beyond these. Please contact our licensing team to confirm the specific language support for your project.
What’s a custom typeface and when do I need one?
A custom typeface is created exclusively for your brand, giving you full ownership and a unique visual voice.
How can I get help with licensing or technical issues?
Our global team provides full support for installation, upgrades, and licensing.
