Today, with the increasing population and fast pace of life, the problem of the study is that ped... more Today, with the increasing population and fast pace of life, the problem of the study is that pedestrians using the Kızılay metro station cannot find the correct and quick way to enter and exit and often exit from different points. The general purpose of the research is to create a directional design with a striking and aesthetic appearance that will facilitate the daily life of passengers and to present memorable information about the Red Crescent in the center of Ankara by supporting it with augmented reality technology. Since qualitative research method and literature review will be used in the article, document analysis technique will be used. In the prepared article, the problem situation, the purpose of the study, the importance of the research and definitions were emphasized, and then design, graphic design, environmental graphic design, orientation design and its elements were discussed. In addition, underpass routing designs used abroad and throughout Turkey were examined through examples, and this technology was tried to be explained by mentioning the definition and types of augmented reality, platforms and usage areas. As the application project of the research, 12 directional designs were prepared and the designs prepared for Sakarya Street, Kızılay Shopping Center and Emek İş Hanı from Ankara Kızılay metro station underpass entrance and exit points were examined in detail. As a continuation of the application project and in support of the directional designs, informative video studies were carried out for the entrance and exit points of Sakarya Street, Emek İş Hanı and Kızılay AVM. Videos supporting the prepared guidance designs; Supported by augmented reality technology, passengers are informed, they experience a memorable and different visual experience, and indirect advertising of shopping points in the surrounding area is ensured.
Günümüzde son derece rekabetçi ve büyük bir pazar olan tüketim ürünleri sektöründe ambal... more Günümüzde son derece rekabetçi ve büyük bir pazar olan tüketim ürünleri sektöründe ambalaj tasarımının önemi büyüktür. Ambalaj, formu, malzemesi, kullanım şekli, üzerinde yer alan grafik ögeler ile ürünün kimliğini yansıtan bir tanıtım ögesidir. Ambalajın “iletişimsel” boyutu, tüketicileri etkileyebilecek ve satın alma davranışlarını etkiler. Ambalaj, dikkat çekme ve iletişim kurma yönleri ile tüketici algısını etkiler, duygularına hitap eder ve arzu yaratan imajlar iletir. Bu nedenle, ambalaj perakende sektöründe bir promosyon aracı olarak düşünülebilir. Ürünün fiziksel özelliklerinin tüketiciye ulaşana kadar korunmasının yanı sıra, çağdaş alışveriş alışkanlıkları doğrultusunda perakende ortamında dikkat çekerek sessiz satış görevini yapar. Bu özelliği ile ürünün pazarlanmasını doğrudan etkileyen ambalaj, “işlevsel” boyutu ile ise taşınma, depolanma ve tüketici tarafından kullanımına olanak sağlar. Ambalajın işlevselliği ürün yalnızca tüketiciye ulaşana kadar değil, tüketici ürünü satın aldıktan sonra da devam eder. Ürünü taşıma, açma, kapatma, kullanma ve çöpe atma esnasında ambalaj ile ilişki içindedir. İşlevsel ambalaj tasarımları tüm bu süreci daha kullanılabilir, etkili, hatta keyifli kılabilir. Böylelikle tüketicinin zihninde ürünle ilgili oluşan imaj bir sonraki satın alma kararında etkili olur. Modern toplumda insanlar her geçen gün daha hızlı çalışmak ve yaşamak durumunda kalmakta, bu nedenle günlük hayatlarında hız ve rahatlık aramaktadırlar. Bu süreçte tüketim ürünleri ambalajlarının kullanım kolaylığı ve işlevsellik fonksiyonları önemli rol oynamaktadır. Bu çalışmada; tüketim ürünlerinin ambalaj tasarımında işlevselliğin önemi vurgulanmış ve işlevsel bir teneke ambalajı örneği sunulmuştur.
Today, packaging design has a great importance in the field of consumer goods, which is a highly competitive and large market. It is a promotional element that reflects the identity of the product with the form, the material and usage of graphic elements on the packaging. The communicative dimension of the packaging affects consumers' feelings and purchasing behavior. Packaging affects the consumer perception with the aspects of attracking attention and communication. Therefore, packaging can be considered as a promotional tool in the retail industry. In addition to maintain the physical properties of the product until it reaches the consumer, it performs silent sales duty by attracting attention in the retail environment in accordance with contemporary shopping habits. The packaging, which directly affects the marketing of the product with this feature, enables the user to use the “functional” dimension with the transportation, storage and consumer. With this feature, packaging directly affects the marketing of the product. On the other hand, the functional aspect of the packaging enables transport, storage and use by the consumer. The functionality of the packaging continues not only until the product reaches the consumer, but also after the consumer purchase the product. The product is in contact with the packaging during transportation, opening, closing, handling and disposal. Functional packaging designs can make this whole process more usable, effective and even enjoyable. Thus, the image of the product in the mind of the consumer is effective in the next purchase decision. In modern society, people have to work and live faster every day, so they seek speed and comfort in their daily lives. In this process, ease of use and functionality aspects of consumer goods packages play an important role. In this study; the importance of functionality in packaging design of consumer products is emphasized and an example of functional tin packaging is presented.
It can be said that the design dates back to the first cave paintings. Design is the process of s... more It can be said that the design dates back to the first cave paintings. Design is the process of shaping a product or idea in the mind in accordance with its intended use and the process of pouring into the project. It is the result of a requirement or a message that is intended to be transmitted. Poster designs that have a great place in the field of design are the designs used to convey any information, news, announcements to the target audience, to inform, to introduce or to give messages. It has an important place in terms of directing the masses, gaining popularity and being memorable. With the development of technology, the concept of desktop publishing has prevailed in the advertising sector, and the hand-made designs have begun to digitalize. Hand-prepared drafts are prepared through design programs. Providing snapshots to be made on the draft has reduced the margin of error and reduced time, cost and workload. The mistakes that will be made in the designs made in the traditional style cause the cost to increase especially in terms of material waste. It is not possible to produce instant changes and different alternatives quickly. At the same time, it can be easily communicated in a digital environment, allowing for faster feedback. These digitalized designs, which are easy, fast and cost-effective, and the designs prepared by traditional methods, constitute the universe of the research. In the study, poster designs of the three leading Turkish graphic designers were analyzed with visual analysis method according to typographic hierarchy and two poster designs of each artist were analyzed.
Görme Engelliler İçin Erişilebilir Yönlendirme Tasarımı / ACCESSIBLE WAYSHOWING DESIGN FOR VISUALLY-DISABLED PEOPLE: AN EXAMPLE FOR ANKARA KIZILAY NEIGHBOURHOOD, 2018
Today, preservation of the quality of life in cities that are constantly growing, de-veloping and... more Today, preservation of the quality of life in cities that are constantly growing, de-veloping and complicating constructions accompany the necessity of establishing a regular system and the need for effective design. Especially in metropols where human traffic is intense with rapid population growth; guidance systems are grap-hical objects that have an importance in terms of transportation and promotion when going a somewhere and they are indispensable elements of city life. The most important problem to be solved in wayfinding design is the formation of graphic products which can be understood quickly by everyone. However, disabled indivi-duals and their limitations are often overlooked in the regulation of urban living environments. An unhindered urban environment, which has a big importance for all individuals, has a vital prescription in the case of disabled individuals. These individuals lose the chance to act independently within the city if the features and limitations of disabled individuals are not taken into account. Especially because of the problem of direction finding caused by limitation of movement, which is the biggest problem of blindness, the designing and positioning of guidance systems for disabled people would help them in this respect. In this research, it is investiga-ted how graphic design can help not only ordinary people but visually impaired in-dividuals to navigate in the urban areas within the concept of accessibility, and tries to emphasize the place and importance of tactile guidance design in the field of graphic design. The Kızılay neighbourhood, one of the most central and crowded districts of Ankara, is exemplified and a tactile guidance system for visually impai-red people is presented.
Ambalaj, ürünün taşınma ve depolanması da göz önünde bulundurularak elverişli bir malzeme ile tük... more Ambalaj, ürünün taşınma ve depolanması da göz önünde bulundurularak elverişli bir malzeme ile tüketicinin ihtiyaçlarını karşılayacak şekilde paketlenmesi ya da sarılması işlemidir. Ambalajlamanın kökeni ilkel insanların yiyeceklerini daha sonra kullanmak üzere içgüdüsel olarak buldukları çözümlere dek uzanır. Yaşamlarını idame ettirebilmek için ilk insanlar gıda maddelerini daha sonra tüketmek üzere korumak, sarmak, saklamak ve taşımak gibi amaçlarla doğada bulunan ağaç yaprakları, meyve kabuğu, hayvan derisi gibi maddeleri kullanmış, daha sonraları uygarlaşma sürecinde bu malzemeler sepet, tahta fıçı, şişe gibi nesnelere ve son olarak günümüzde kullandığımız metal, plastik, cam ya da kâğıt malzemelerden üretilmiş modern koruyucu ambalajlara dönüşmüştür. Başlangıçta sadece ürünleri koruma ve taşıma ihtiyaçlarını karşılayan ambalaj tasarımı, ticaret ve rekabetin gelişmesiyle reklam ve işlevsellik görevlerini de üstlenmiştir. Tüketici ürünü satın aldıktan sonra ambalaj ile olan ilişkisi bitmez. Ürünü taşırken, açma, kapama, kullanma ve çöpe atma esnasında sürekli olarak ambalaj ile ilişki içindedir. Tüm bu deneyim onun ürünle ilgili zihninde oluşan imajı tamamlar ve bir sonraki sefer satın alma kararında etkili olur. İşlevsel ambalaj tasarımları, herhangi bir ürünün değerini ve genel kullanıcı deneyimini arttırmanın bir yoludur. Bunun yanı sıra markalar, ürünle ilgili olsun olmasın, ambalaj tasarımlarına alternatif kullanımları dahil ederek kullanıcı ve ürün etkileşimini geliştirebilir. Bu çalışmada; ambalaj tasarımı işlevsellik açısından incelenerek, silindir formundaki gıda ambalajları için bir tasarım önerisi sunulmuştur.
Ambalaj, ürünün taşınma ve depolanması da göz önünde bulundurularak elverişli bir malzeme ile tük... more Ambalaj, ürünün taşınma ve depolanması da göz önünde bulundurularak elverişli bir malzeme ile tüketicinin ihtiyaçlarını karşılayacak şekilde paketlenmesi ya da sarılması işlemidir. Ambalajlamanın kökeni ilkel insanların yiyeceklerini daha sonra kullanmak üzere içgüdüsel olarak buldukları çözümlere dek uzanır. Yaşamlarını idame ettirebilmek için ilk insanlar gıda maddelerini daha sonra tüketmek üzere korumak, sarmak, saklamak ve taşımak gibi amaçlarla doğada bulunan ağaç yaprakları, meyve kabuğu, hayvan derisi gibi maddeleri kullanmış, daha sonraları uygarlaşma sürecinde bu malzemeler sepet, tahta fıçı, şişe gibi nesnelere ve son olarak günümüzde kullandığımız metal, plastik, cam ya da kâğıt malzemelerden üretilmiş modern koruyucu ambalajlara dönüşmüştür. Başlangıçta sadece ürünleri koruma ve taşıma ihtiyaçlarını karşılayan ambalaj tasarımı, ticaret ve rekabetin gelişmesiyle reklam ve işlevsellik görevlerini de üstlenmiştir. Tüketici ürünü satın aldıktan sonra ambalaj ile olan ilişkisi bitmez. Ürünü taşırken, açma, kapama, kullanma ve çöpe atma esnasında sürekli olarak ambalaj ile ilişki içindedir. Tüm bu deneyim onun ürünle ilgili zihninde oluşan imajı tamamlar ve bir sonraki sefer satın alma kararında etkili olur. İşlevsel ambalaj tasarımları, herhangi bir ürünün değerini ve genel kullanıcı deneyimini arttırmanın bir yoludur. Bunun yanı sıra markalar, ürünle ilgili olsun olmasın, ambalaj tasarımlarına alternatif kullanımları dahil ederek kullanıcı ve ürün etkileşimini geliştirebilir. Bu çalışmada; ambalaj tasarımı işlevsellik açısından incelenerek, silindir formundaki gıda ambalajları için bir tasarım önerisi sunulmuştur.
Today, with the increasing population and fast pace of life, the problem of the study is that ped... more Today, with the increasing population and fast pace of life, the problem of the study is that pedestrians using the Kızılay metro station cannot find the correct and quick way to enter and exit and often exit from different points. The general purpose of the research is to create a directional design with a striking and aesthetic appearance that will facilitate the daily life of passengers and to present memorable information about the Red Crescent in the center of Ankara by supporting it with augmented reality technology. Since qualitative research method and literature review will be used in the article, document analysis technique will be used. In the prepared article, the problem situation, the purpose of the study, the importance of the research and definitions were emphasized, and then design, graphic design, environmental graphic design, orientation design and its elements were discussed. In addition, underpass routing designs used abroad and throughout Turkey were examined through examples, and this technology was tried to be explained by mentioning the definition and types of augmented reality, platforms and usage areas. As the application project of the research, 12 directional designs were prepared and the designs prepared for Sakarya Street, Kızılay Shopping Center and Emek İş Hanı from Ankara Kızılay metro station underpass entrance and exit points were examined in detail. As a continuation of the application project and in support of the directional designs, informative video studies were carried out for the entrance and exit points of Sakarya Street, Emek İş Hanı and Kızılay AVM. Videos supporting the prepared guidance designs; Supported by augmented reality technology, passengers are informed, they experience a memorable and different visual experience, and indirect advertising of shopping points in the surrounding area is ensured.
Günümüzde son derece rekabetçi ve büyük bir pazar olan tüketim ürünleri sektöründe ambal... more Günümüzde son derece rekabetçi ve büyük bir pazar olan tüketim ürünleri sektöründe ambalaj tasarımının önemi büyüktür. Ambalaj, formu, malzemesi, kullanım şekli, üzerinde yer alan grafik ögeler ile ürünün kimliğini yansıtan bir tanıtım ögesidir. Ambalajın “iletişimsel” boyutu, tüketicileri etkileyebilecek ve satın alma davranışlarını etkiler. Ambalaj, dikkat çekme ve iletişim kurma yönleri ile tüketici algısını etkiler, duygularına hitap eder ve arzu yaratan imajlar iletir. Bu nedenle, ambalaj perakende sektöründe bir promosyon aracı olarak düşünülebilir. Ürünün fiziksel özelliklerinin tüketiciye ulaşana kadar korunmasının yanı sıra, çağdaş alışveriş alışkanlıkları doğrultusunda perakende ortamında dikkat çekerek sessiz satış görevini yapar. Bu özelliği ile ürünün pazarlanmasını doğrudan etkileyen ambalaj, “işlevsel” boyutu ile ise taşınma, depolanma ve tüketici tarafından kullanımına olanak sağlar. Ambalajın işlevselliği ürün yalnızca tüketiciye ulaşana kadar değil, tüketici ürünü satın aldıktan sonra da devam eder. Ürünü taşıma, açma, kapatma, kullanma ve çöpe atma esnasında ambalaj ile ilişki içindedir. İşlevsel ambalaj tasarımları tüm bu süreci daha kullanılabilir, etkili, hatta keyifli kılabilir. Böylelikle tüketicinin zihninde ürünle ilgili oluşan imaj bir sonraki satın alma kararında etkili olur. Modern toplumda insanlar her geçen gün daha hızlı çalışmak ve yaşamak durumunda kalmakta, bu nedenle günlük hayatlarında hız ve rahatlık aramaktadırlar. Bu süreçte tüketim ürünleri ambalajlarının kullanım kolaylığı ve işlevsellik fonksiyonları önemli rol oynamaktadır. Bu çalışmada; tüketim ürünlerinin ambalaj tasarımında işlevselliğin önemi vurgulanmış ve işlevsel bir teneke ambalajı örneği sunulmuştur.
Today, packaging design has a great importance in the field of consumer goods, which is a highly competitive and large market. It is a promotional element that reflects the identity of the product with the form, the material and usage of graphic elements on the packaging. The communicative dimension of the packaging affects consumers' feelings and purchasing behavior. Packaging affects the consumer perception with the aspects of attracking attention and communication. Therefore, packaging can be considered as a promotional tool in the retail industry. In addition to maintain the physical properties of the product until it reaches the consumer, it performs silent sales duty by attracting attention in the retail environment in accordance with contemporary shopping habits. The packaging, which directly affects the marketing of the product with this feature, enables the user to use the “functional” dimension with the transportation, storage and consumer. With this feature, packaging directly affects the marketing of the product. On the other hand, the functional aspect of the packaging enables transport, storage and use by the consumer. The functionality of the packaging continues not only until the product reaches the consumer, but also after the consumer purchase the product. The product is in contact with the packaging during transportation, opening, closing, handling and disposal. Functional packaging designs can make this whole process more usable, effective and even enjoyable. Thus, the image of the product in the mind of the consumer is effective in the next purchase decision. In modern society, people have to work and live faster every day, so they seek speed and comfort in their daily lives. In this process, ease of use and functionality aspects of consumer goods packages play an important role. In this study; the importance of functionality in packaging design of consumer products is emphasized and an example of functional tin packaging is presented.
It can be said that the design dates back to the first cave paintings. Design is the process of s... more It can be said that the design dates back to the first cave paintings. Design is the process of shaping a product or idea in the mind in accordance with its intended use and the process of pouring into the project. It is the result of a requirement or a message that is intended to be transmitted. Poster designs that have a great place in the field of design are the designs used to convey any information, news, announcements to the target audience, to inform, to introduce or to give messages. It has an important place in terms of directing the masses, gaining popularity and being memorable. With the development of technology, the concept of desktop publishing has prevailed in the advertising sector, and the hand-made designs have begun to digitalize. Hand-prepared drafts are prepared through design programs. Providing snapshots to be made on the draft has reduced the margin of error and reduced time, cost and workload. The mistakes that will be made in the designs made in the traditional style cause the cost to increase especially in terms of material waste. It is not possible to produce instant changes and different alternatives quickly. At the same time, it can be easily communicated in a digital environment, allowing for faster feedback. These digitalized designs, which are easy, fast and cost-effective, and the designs prepared by traditional methods, constitute the universe of the research. In the study, poster designs of the three leading Turkish graphic designers were analyzed with visual analysis method according to typographic hierarchy and two poster designs of each artist were analyzed.
Görme Engelliler İçin Erişilebilir Yönlendirme Tasarımı / ACCESSIBLE WAYSHOWING DESIGN FOR VISUALLY-DISABLED PEOPLE: AN EXAMPLE FOR ANKARA KIZILAY NEIGHBOURHOOD, 2018
Today, preservation of the quality of life in cities that are constantly growing, de-veloping and... more Today, preservation of the quality of life in cities that are constantly growing, de-veloping and complicating constructions accompany the necessity of establishing a regular system and the need for effective design. Especially in metropols where human traffic is intense with rapid population growth; guidance systems are grap-hical objects that have an importance in terms of transportation and promotion when going a somewhere and they are indispensable elements of city life. The most important problem to be solved in wayfinding design is the formation of graphic products which can be understood quickly by everyone. However, disabled indivi-duals and their limitations are often overlooked in the regulation of urban living environments. An unhindered urban environment, which has a big importance for all individuals, has a vital prescription in the case of disabled individuals. These individuals lose the chance to act independently within the city if the features and limitations of disabled individuals are not taken into account. Especially because of the problem of direction finding caused by limitation of movement, which is the biggest problem of blindness, the designing and positioning of guidance systems for disabled people would help them in this respect. In this research, it is investiga-ted how graphic design can help not only ordinary people but visually impaired in-dividuals to navigate in the urban areas within the concept of accessibility, and tries to emphasize the place and importance of tactile guidance design in the field of graphic design. The Kızılay neighbourhood, one of the most central and crowded districts of Ankara, is exemplified and a tactile guidance system for visually impai-red people is presented.
Ambalaj, ürünün taşınma ve depolanması da göz önünde bulundurularak elverişli bir malzeme ile tük... more Ambalaj, ürünün taşınma ve depolanması da göz önünde bulundurularak elverişli bir malzeme ile tüketicinin ihtiyaçlarını karşılayacak şekilde paketlenmesi ya da sarılması işlemidir. Ambalajlamanın kökeni ilkel insanların yiyeceklerini daha sonra kullanmak üzere içgüdüsel olarak buldukları çözümlere dek uzanır. Yaşamlarını idame ettirebilmek için ilk insanlar gıda maddelerini daha sonra tüketmek üzere korumak, sarmak, saklamak ve taşımak gibi amaçlarla doğada bulunan ağaç yaprakları, meyve kabuğu, hayvan derisi gibi maddeleri kullanmış, daha sonraları uygarlaşma sürecinde bu malzemeler sepet, tahta fıçı, şişe gibi nesnelere ve son olarak günümüzde kullandığımız metal, plastik, cam ya da kâğıt malzemelerden üretilmiş modern koruyucu ambalajlara dönüşmüştür. Başlangıçta sadece ürünleri koruma ve taşıma ihtiyaçlarını karşılayan ambalaj tasarımı, ticaret ve rekabetin gelişmesiyle reklam ve işlevsellik görevlerini de üstlenmiştir. Tüketici ürünü satın aldıktan sonra ambalaj ile olan ilişkisi bitmez. Ürünü taşırken, açma, kapama, kullanma ve çöpe atma esnasında sürekli olarak ambalaj ile ilişki içindedir. Tüm bu deneyim onun ürünle ilgili zihninde oluşan imajı tamamlar ve bir sonraki sefer satın alma kararında etkili olur. İşlevsel ambalaj tasarımları, herhangi bir ürünün değerini ve genel kullanıcı deneyimini arttırmanın bir yoludur. Bunun yanı sıra markalar, ürünle ilgili olsun olmasın, ambalaj tasarımlarına alternatif kullanımları dahil ederek kullanıcı ve ürün etkileşimini geliştirebilir. Bu çalışmada; ambalaj tasarımı işlevsellik açısından incelenerek, silindir formundaki gıda ambalajları için bir tasarım önerisi sunulmuştur.
Ambalaj, ürünün taşınma ve depolanması da göz önünde bulundurularak elverişli bir malzeme ile tük... more Ambalaj, ürünün taşınma ve depolanması da göz önünde bulundurularak elverişli bir malzeme ile tüketicinin ihtiyaçlarını karşılayacak şekilde paketlenmesi ya da sarılması işlemidir. Ambalajlamanın kökeni ilkel insanların yiyeceklerini daha sonra kullanmak üzere içgüdüsel olarak buldukları çözümlere dek uzanır. Yaşamlarını idame ettirebilmek için ilk insanlar gıda maddelerini daha sonra tüketmek üzere korumak, sarmak, saklamak ve taşımak gibi amaçlarla doğada bulunan ağaç yaprakları, meyve kabuğu, hayvan derisi gibi maddeleri kullanmış, daha sonraları uygarlaşma sürecinde bu malzemeler sepet, tahta fıçı, şişe gibi nesnelere ve son olarak günümüzde kullandığımız metal, plastik, cam ya da kâğıt malzemelerden üretilmiş modern koruyucu ambalajlara dönüşmüştür. Başlangıçta sadece ürünleri koruma ve taşıma ihtiyaçlarını karşılayan ambalaj tasarımı, ticaret ve rekabetin gelişmesiyle reklam ve işlevsellik görevlerini de üstlenmiştir. Tüketici ürünü satın aldıktan sonra ambalaj ile olan ilişkisi bitmez. Ürünü taşırken, açma, kapama, kullanma ve çöpe atma esnasında sürekli olarak ambalaj ile ilişki içindedir. Tüm bu deneyim onun ürünle ilgili zihninde oluşan imajı tamamlar ve bir sonraki sefer satın alma kararında etkili olur. İşlevsel ambalaj tasarımları, herhangi bir ürünün değerini ve genel kullanıcı deneyimini arttırmanın bir yoludur. Bunun yanı sıra markalar, ürünle ilgili olsun olmasın, ambalaj tasarımlarına alternatif kullanımları dahil ederek kullanıcı ve ürün etkileşimini geliştirebilir. Bu çalışmada; ambalaj tasarımı işlevsellik açısından incelenerek, silindir formundaki gıda ambalajları için bir tasarım önerisi sunulmuştur.
Uploads
Papers by çağhan ağca
Today, packaging design has a great importance in the field of consumer goods, which is a highly competitive and large market. It is a promotional element that reflects the identity of the product with the form, the material and usage of graphic elements on the packaging. The communicative dimension of the packaging affects consumers' feelings and purchasing behavior. Packaging affects the consumer perception with the aspects of attracking attention and communication. Therefore, packaging can be considered as a promotional tool in the retail industry. In addition to maintain the physical properties of the product until it reaches the consumer, it performs silent sales duty by attracting attention in the retail environment in accordance with contemporary shopping habits. The packaging, which directly affects the marketing of the product with this feature, enables the user to use the “functional” dimension with the transportation, storage and consumer. With this feature, packaging directly affects the marketing of the product. On the other hand, the functional aspect of the packaging enables transport, storage and use by the consumer. The functionality of the packaging continues not only until the product reaches the consumer, but also after the consumer purchase the product. The product is in contact with the packaging during transportation, opening, closing, handling and disposal. Functional packaging designs can make this whole process more usable, effective and even enjoyable. Thus, the image of the product in the mind of the consumer is effective in the next purchase decision. In modern society, people have to work and live faster every day, so they seek speed and comfort in their daily lives. In this process, ease of use and functionality aspects of consumer goods packages play an important role. In this study; the importance of functionality in packaging design of consumer products is emphasized and an example of functional tin packaging is presented.
designs that have a great place in the field of design are the designs used to convey any information,
news, announcements to the target audience, to inform, to introduce or to give messages. It has an important place in terms of directing the masses, gaining popularity and being memorable. With the development of technology, the concept of desktop publishing has prevailed in the advertising sector, and the hand-made designs have begun to digitalize. Hand-prepared drafts are prepared through design programs. Providing snapshots to be made on the draft has reduced the margin of error and reduced time, cost and workload. The mistakes that will be made in the designs made in the traditional style cause the cost to increase especially in terms of material waste. It is not possible to produce instant changes and different alternatives quickly. At the same time, it can be easily communicated in a digital environment, allowing for faster feedback. These digitalized designs, which are easy, fast and cost-effective, and the designs prepared by traditional methods, constitute the universe of the research. In the study, poster designs of the three leading Turkish graphic designers were analyzed with visual analysis method according to typographic hierarchy and two poster designs of each artist were analyzed.
Today, packaging design has a great importance in the field of consumer goods, which is a highly competitive and large market. It is a promotional element that reflects the identity of the product with the form, the material and usage of graphic elements on the packaging. The communicative dimension of the packaging affects consumers' feelings and purchasing behavior. Packaging affects the consumer perception with the aspects of attracking attention and communication. Therefore, packaging can be considered as a promotional tool in the retail industry. In addition to maintain the physical properties of the product until it reaches the consumer, it performs silent sales duty by attracting attention in the retail environment in accordance with contemporary shopping habits. The packaging, which directly affects the marketing of the product with this feature, enables the user to use the “functional” dimension with the transportation, storage and consumer. With this feature, packaging directly affects the marketing of the product. On the other hand, the functional aspect of the packaging enables transport, storage and use by the consumer. The functionality of the packaging continues not only until the product reaches the consumer, but also after the consumer purchase the product. The product is in contact with the packaging during transportation, opening, closing, handling and disposal. Functional packaging designs can make this whole process more usable, effective and even enjoyable. Thus, the image of the product in the mind of the consumer is effective in the next purchase decision. In modern society, people have to work and live faster every day, so they seek speed and comfort in their daily lives. In this process, ease of use and functionality aspects of consumer goods packages play an important role. In this study; the importance of functionality in packaging design of consumer products is emphasized and an example of functional tin packaging is presented.
designs that have a great place in the field of design are the designs used to convey any information,
news, announcements to the target audience, to inform, to introduce or to give messages. It has an important place in terms of directing the masses, gaining popularity and being memorable. With the development of technology, the concept of desktop publishing has prevailed in the advertising sector, and the hand-made designs have begun to digitalize. Hand-prepared drafts are prepared through design programs. Providing snapshots to be made on the draft has reduced the margin of error and reduced time, cost and workload. The mistakes that will be made in the designs made in the traditional style cause the cost to increase especially in terms of material waste. It is not possible to produce instant changes and different alternatives quickly. At the same time, it can be easily communicated in a digital environment, allowing for faster feedback. These digitalized designs, which are easy, fast and cost-effective, and the designs prepared by traditional methods, constitute the universe of the research. In the study, poster designs of the three leading Turkish graphic designers were analyzed with visual analysis method according to typographic hierarchy and two poster designs of each artist were analyzed.