Amazon Vendor Direct Fulfillment integration
Amazon Direct Fulfillment is the Vendor Central model where you ship straight to the end customer; essentially Amazon's version of dropshipping. Customers see no difference between a Direct Fulfillment order and an ordinary ‘Shipped and Sold by Amazon’ one. But the delivery, the labels, the packing, the timing, the invoicing, all of that is on you.
That's a different operational job than Retail Fulfillment. Stock accuracy matters more here than almost anywhere else: the units you report are what shows up as available on Amazon's listing, and a cancelled order hits customer experience directly. Do it often enough and it shows up in Amazon's performance metrics, up to suspension of Direct Fulfillment access.
Base handles order download, warehouse mapping, stock sync, label handling, and document management for Direct Fulfillment all inside the same panel you already use for everything else you sell, but with its own dedicated flows.
Try it for free
What the integration handles
Seamless order import and processing
Amazon Direct Fulfillment purchase orders import automatically into Base, including product, delivery, and billing details. From there they run through your existing order workflow as every other channel. You map your own statuses to the appropriate Amazon response, so keeping your orders updated in Vendor Central isn't a manual step someone handles outside the system. Your Amazon metrics will be better for it, since Direct Fulfillment treats confirmation, handling, and shipping time as crucial to keeping the customer's delivery promise.
Warehouse mapping and stock sync
Vendor DF warehouses set in Amazon Vendor Central can be mapped in Base, so Direct Fulfillment orders route consistently with your operation. Stock availability can also be synchronized to Amazon based on your warehouse data at regular intervals, so what's shown as available reflects what you actually have and the oversell risk stays low.
One place for shipping labels, packing slips, and shipment handling
Amazon assigns the carrier for Direct Fulfillment shipments and provides the label. Base receives those shipping labels, and packing slips when needed, as part of the order flow, so your team isn't jumping into a separate Amazon portal to retrieve them. For orders requiring more than one package, Base supports multi-parcel shipments, each with their weight, dimensions, and package type.
Accurate invoicing at the order level
Direct Fulfillment invoicing happens per order, and it needs to go out when the order is handed over to the carrier to keep your payment cycles progressing smoothly. In Base, that trigger is something you set up through automated actions, so invoicing runs as part of the handover instead of depending on someone remembering to do it separately.
Keeping up with Amazon's operational bar
Direct Fulfillment accounts are also held to cutoff pickup requests and timelines agreed with Amazon-contracted carriers, they come on schedule and don't wait for you to be ready. Falling short is the kind of pattern that puts account standing at risk. Running orders, stock sync, invoicing, and shipment prep through one automated workflow in Base is what keeps that bar realistic to hit consistently, instead of depending on manual steps holding up under volume.
Direct Fulfillment doesn't run in isolation
Direct Fulfillment is invite-only, and Amazon typically reserves it for product types that don't make sense in bulk warehouse shipments: heavy or bulky items, hazmat, perishables. That means most vendors on Direct Fulfillment are also running Retail Fulfillment for the rest of their catalog - and these are completely different processes. Base keeps them running side by side without crossing wires.
That's also true of everything else around Direct Fulfillment: Seller Central, the biggest carriers, and Base's broader catalog of shop, WMS, OMS, and ERP integrations all run from the same account. Adding any of them later means turning them on where you already are, not starting a new project.
See Amazon Vendor CentralGetting set up
Connect your Amazon Direct Fulfillment account to Base.
Configure order download and target statuses.
Map Amazon locations to your warehouses.
Link products to your Base catalog where needed.
Turn on stock synchronization for Direct Fulfillment.
Set up automated invoicing to trigger on carrier handover.
Process orders and prepare shipments, labels, and documents, all inside Base.
FAQ
No, Vendor Central covers the purchase order and account relationship with Amazon. Direct Fulfillment is the specific model where you ship to the end customer yourself, which is why it needs its own warehouse mapping, labels, and shipment handling. The two run together.
No. It runs on APIs, which is the newer way to connect to Vendor Central. While EDI has been the industry standard for years, it comes with high implementation costs, rigid message mapping, and expensive, lengthy system changes. Base's API-based integration is more flexible, considerably cheaper to implement, and takes an ASIN-first approach that cuts down on mismatches.
No, pricing isn't part of this integration, due to limitations on Amazon's side.
PNG and ZPL. That's set by Amazon, not Base, and it can only be changed from within Vendor Central itself.
Yes, most vendors do, since Direct Fulfillment is typically invite-only for specific product types. Base runs both without mixing up which process applies to which order, just set up two different integrations.
Yes, multiple accounts and markets can be managed from a single Base account, on different integrations.
No, connecting the account and configuring statuses, mapping, and sync is done from the Base panel.
