Certified Amazon Software Partner
Amazon Customer Centric
Amazon Integration. Sell across all markets from one panel.
You're running Amazon.de, .co.uk, and .com at the same time, but handling orders separately, updating stock manually, and one wrong status away from an Account Health hit. Base's Amazon Seller (3P) integration connects all your Amazon accounts, your store, warehouse, and carriers in one panel, so you can sell across 22 markets without the overselling risk and without a team dedicated to keeping up.
Try it for free
of Amazon orders handled by Base annually, worldwide
listing offers on Amazon
this is how long it takes to print a ready-made shipping label
What problems does the Amazon integration in Base solve?
One wrong status, and Account Health takes a hit
A customer on your webstore buys the last item. Moments later, someone on Amazon orders the same. Base syncs merchant-fulfilled stock across all your connected channels and Amazon accounts automatically, so what's available on Amazon reflects what you actually have, in near real time. ASIN and EAN-based matching keeps offers consistent and helps protect your Account Health from avoidable fulfilment failures.
Too many tabs, too many logins
Your day starts by opening several tabs: one Amazon account for Germany, another for the US, a separate system for orders, another for shipping. Base consolidates all your Amazon accounts, including business orders with PO numbers, into one panel alongside every other channel you sell on. Import orders automatically, forward tracking numbers back to Amazon, and handle invoicing from the same place.
Keep the Buy Box while you're not watching
A competitor drops their price by a cent, your offer slips down the page, and you don't find out until sales are already down. Base's repricing tools monitor competing offers and adjust your prices automatically within the margins you set, 24/7. Repricing logic can compare against FBA offers, merchant-fulfilled offers, or both, and works across all your Amazon markets simultaneously.
Hundreds of manual clicks, every single day
Sending tracking numbers, generating invoices, mapping carriers, applying different logic for FBA versus merchant-fulfilled orders: these are hundreds of manual clicks a day. In Base, you configure automation rules once and the system runs them on every subsequent order, handling status updates, invoice triggers, and fulfilment routing without manual intervention.
More than a connection to Amazon
The Amazon integration in Base gives you more than a connection to the marketplace. You gain tools that help you develop listings faster, tailor your sales to different markets, and manage settlements across the entire European Union more efficiently.
Try it for freeStand out and sell more with rich A+ Content
A+ Content lets you add enhanced images, comparison tables, and richer product descriptions to your Amazon listings, directly from Base. It's one of the more effective ways to improve conversion on competitive listings, and managing it alongside the rest of your catalog means it doesn't become a separate project every time you update a product.
Product data for every market, without the extra work
Amazon.de needs German descriptions. Amazon.fr needs French ones. Managing separate content per market manually means weeks of work and inevitable inconsistencies. Base lets you maintain market-specific offer content, names, descriptions, and custom fields, per channel and language, from one product record. Built-in integrations with translation tools help you scale into new markets without multiplying the work.
VAT OSS and VIES automation
Selling to multiple EU countries means intra-Community supply, different VAT rates per country, and VIES verification. A settlement error can mean a financial penalty. Base handles OSS and intra-Community supply as a process: separate document series, export registers, and automatic rules conditioned on delivery country, currency, or VIES status. You set prices per market with price groups and multipliers - no manual recalculating.
Why do Amazon sellers choose Base?
An Amazon award for integration quality and seller support
In 2025, Amazon recognized Base with the Customer Centric distinction, awarded to partners who stand out for the quality of their integration and their approach to supporting sellers. We are an official Amazon Software Partner. This is not marketing - it's an assessment issued by Amazon.
A marketplace integration pioneer
Base has been operating since 2006 and was one of the first on the market to develop integrations with successive marketplaces - including Amazon. Thousands of businesses have built their multichannel sales on it.
The most extensive Amazon integration on the market
Connecting Amazon to your online store is just the beginning. Link Amazon with wholesalers, carriers, ERP systems, and other marketplaces - building an ecosystem that works as one organism.
Support that knows Amazon inside out
Amazon is a complex platform. Buy Box problems, repricing across multiple markets, Seller Central configuration. Our support is a real team of practitioners who know the ins and outs of Amazon. 94% of customers rate our experts' knowledge positively, and 76% receive a first response less than 15 minutes after reporting an issue.
Getting set up
Connect your Amazon Seller account to Base by authorizing through Seller Central.
Configure stock and price synchronization settings.
Import your existing Amazon offers and link them to your Base catalog.
Set up automation rules for order routing, invoicing, and fulfillment logic.
Connect additional Amazon accounts, markets, or fulfillment programs as needed.
No developer required. Initial account connection is quick - full configuration time depends on your catalog, markets, and automation setup.
See what sellers say about Base
All orders from Allegro, Amazon, and eBay land in one panel, which makes it possible to manage the entire sales process effectively. Automating invoices and shipping labels and synchronizing stock levels shorten order processing times and minimize the risk of mistakes. The system runs stably even with several times more transactions than usual.
An Amazon integration that matches the scale of your business
Starting out on Amazon? Begin for free
Just entering Amazon and want to list offers quickly, handle your first orders, and not get lost in the processes? The Amazon integration in Base lets you get started without a developer. You connect your account, set up shipping, and sell - starting today.
Freemium plan for up to 100 orders a month
products in your catalog to start with
integrations available already in the free plan
Scaling your Amazon sales? Keep up the pace
You handle 300 orders a day - but your team works as if it were 30. Manual processes grow linearly with volume. Every new order is another minute of human work. Base breaks that dependency: Automatic Actions, repricing, and multi-warehouse synchronization let you handle more orders without growing the team proportionally.
more orders handled with the same team
average time to prepare a parcel for shipping
saved on order handling
Running a large Amazon operation? Get dedicated support
You manage tens of thousands of SKUs across several Amazon markets. A single system error costs you thousands. At this level you need more than an integration - you need a partner who knows what they're doing. The Enterprise program gives you a dedicated account manager with e-commerce experience, an SLA for every ticket, free development tailored to your needs, and support when entering new markets.
monthly order growth among Enterprise clients (YoY 2023/2024)
more active sales channels after joining the program
more automatic actions implemented with an account manager
How to connect Amazon to Base?
Set up the Amazon integration yourself
Have an Amazon Seller account? You authorize the connection through Seller Central, configure stock synchronization, and start selling. Connecting your account takes about 15 minutes. Our knowledge base and step-by-step guides will walk you through every stage.
See the step-by-step guideFAQ
Yes. Multiple Amazon seller accounts can be connected within one Base account, each with its own offer catalog, pricing rules, and automation logic.
Yes. Both are imported into the same panel and separated automatically by fulfillment model, so different workflows apply to each. You can also integrate all Amazon fulfillment programs and other business platforms - Vendor, Ads, and more - with a few clicks.
Base supports merchant-fulfilled returns workflows and can retrieve FBA return information for related orders.
Yes. Tracking numbers and shipment confirmations are forwarded to Amazon automatically once the feature is enabled.
Yes, for eligible orders in supported Amazon workflows, depending on marketplace and configuration.
Yes. You can create Amazon offers from your catalog or link products to existing Amazon catalog entries using identifiers such as ASIN, EAN, UPC, or ISBN.
Stock and price synchronization runs at frequent automated intervals. The exact frequency depends on your plan and configuration.
Yes. Amazon runs alongside every other integration in Base, including Shopify, WooCommerce, Magento, major ERPs, warehouse management systems, and the biggest carriers. You're not choosing between Amazon and the rest of your operation.
