Business Administration

This paper aims to understand (1) the perceptions of Turkish consumers towards the products /services of socially responsible corporations and (2) whether demographics-age, gender, education-are effective to profile the socially responsible consumers. The extant marketing literature has focused on the Corporate Social Responsibility (CSR) concept but less emphasis has given to understand the behavioral intentions and perceptions of consumers towards socially responsible products/services. Moreover, past research within the literature mostly are done in developed countries such as US and UK while limited analysis are done in emerging country context. In the study, the instrument developed by Maignan (2001) is used to measure the readiness of consumers to support socially responsible products. Data collected from 463 respondents indicate that Turkish consumers have favorable intention to support socially responsible products. Another valuable finding is that although gender has significant influence over socially responsible behavior, age and education are not significant indicators. The findings support the results of recent studies that the demographics are not strong enough alone to profile the socially responsible consumers and segment the market for CSR initiatives.

The main aim of the study is to investigate the prevalent personal values of working Generation Y'ers in Turkey. With this objective, the Schwartz Values Survey has been adapted and a new values scale specific to Generation Y'ers is developed. Furthermore, the relationships of those prevalent personal values with other variables such as the level of religious commitment and gender are investigated. Data collected from 361 respondents reveal that "independence" (freedom, justice, self-respect, privacy) and "trust" (sincerity, honesty, true friendship) value dimensions are rated as the most important. The "tradition" (obedience, devotion, honoring the elders) value dimension which is rated as the least important is found to be highly associated with religious commitment. Taking into consideration the size, purchasing power and business status of Gen Y'ers, the study is expected to provide implications for businesses and social scientists especially from the marketing, management, psychology and sociology fields.

This paper aims to examine the value system of Gen Y (individuals born between 1977-1994) who are in professional life in Turkey, to provide strategic insights to researchers and marketing managers. Qualitative research techniques are used to get deeper insight about the phenomenon. In depth and focus group interviews are realized with a total of 40 respondents following a structured discussion outline. The results are analyzed through content analysis and are expected to form the basis for a future quantitative study. Although the results have similarities with the findings of previous research, specific values particular to Turkey such as "respect," "need for trust in others," "being well groomed," "hardworking," "responsibility" have been identified. Generation Y is a very significant and powerful consumer group in the world in terms of purchasing power and setting the trends. Thus their needs and wants should be understood to anticipate their behaviors and attitudes toward a product, a campaign, brand or company.

The world is getting much more connected as a result of increased globalization, improved transportation, and the explosion of the Internet. In this rapidly changing and connected world, consumers are indicating that they are interested in having access to ethically produced and priced goods with greater ease. Many consumers have become passionate to compensate the negative consequences of their purchase decisions and consumption, instead of merely satisfying only their personal needs (Antil, 1984; Benabou & Tirole, 2010). Furthermore, those consumers create pressure on companies and brands to increase their pro-social activities. As a result, the corporations, besides respecting the legal requirements, are expected to be more sensitive to the consequences of all of their operations on the society’s general welfare. The purpose of this paper is to review and critically discuss the concepts of socially responsible and pro-social behavior from the consumers’ and the organizations’ per...

Research has demonstrated that women's advancement depends on the division of sex roles and the traditional attitudes towards women in different societies. These values affect the evaluations of female political leaders by the news media, fellow bureaucrats and voters. It also affects their number in leading positions.

The article includes examination of the general aspects of Baby Boomer, X and Y generations in terms of demographic and psychographic dimensions and focuses on adding a new cluster of dimensions to discriminate them regarding their attention level to the communication content and advertisements that they incur. In this study it is found out that the cohorts can be discriminated through their attention level on the shared platform of advertising appeals of ; Creativity, Celebrity Endorsement, Reference Group, Emotion Evoking and Sexual Connotation. The variance between the old and the young generations explained on the ground of existential philosophy.

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