Jude C Abugu

STUART HALL'S ENCODING AND DECODING: A REVIEW

Stuart Hall is one of the prominent scholars of the British Cultural Studies also known as the Bi... more Stuart Hall is one of the prominent scholars of the British Cultural Studies also known as the Birmingham School of Cultural Studies. He was one of the early proponents of the audience reception theory and developed encoding/decoding model as an approach to textual analysis, with focus on the scope for negotiation and opposition on the part of the audience. Hall believes that the audience does not simply passively accept a text as the model took a look at ways in which audiences/readers make meaning from texts.

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SOCIAL MEDIA INFLUENCERS AND PUBLIC OPINION FORMATION IN NIGERIA

The process of public opinion formation in Nigeria has taken a new dimension since the coming of ... more The process of public opinion formation in Nigeria has taken a new dimension since the coming of web 2.0 that made the internet an interactive medium of communication. The realization that the various social media platforms that came with web 2.0 can be put to varieties of purpose, led to its adoption for electioneering campaigns and for other political activities. The youths were the early adopters of this technology which has shaped how opinions are formed in the Nigeria. This paper tries to x-ray the power play that ensue between different groups of elites referred to as influencers on social media while trying to win the views of the majority on issues of national concerns. The paper established that the influence of this new crop of opinion leaders extends beyond the social media shores as their followers, government and mass media rely on their activities for informed political analysis before taking major political decisions. The study was anchored on the Elite Pluralism theory which explains that despite the democratic nature of the social media, not the views of every Nigerian on social media that counts. There is a knowledge gap between the elites called social media influencers and their numerous followers that are mostly individuals with little knowledge of political issues. The paper equally contends that most times, the opinions emanating from the social media are not necessarily borne out of patriotism but for the perpetuation of political interests of a particular group who often engage the services of the social media influencers. The situation has resulted in majority of Nigerians on social media becoming inconsequential observers.

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SOCIAL MEDIA INFLUENCERS AND PUBLIC OPINION FORMATION IN NIGERIA

The process of public opinion formation in Nigeria has taken a new dimension since the coming of ... more The process of public opinion formation in Nigeria has taken a new dimension since the coming of web 2.0 that made the internet an interactive medium of communication. The realization that the various social media platforms that came with web 2.0 can be put to varieties of purpose, led to its adoption for electioneering campaigns and for other political activities. The youths were the early adopters of this technology which has shaped how opinions are formed in the Nigeria. This paper tries to x-ray the power play that ensue between different groups of elites referred to as influencers on social media while trying to win the views of the majority on issues of national concerns. The paper established that the influence of this new crop of opinion leaders extends beyond the social media shores as their followers, government and mass media rely on their activities for informed political analysis before taking major political decisions. The study was anchored on the Elite Pluralism theory which explains that despite the democratic nature of the social media, not the views of every Nigerian on social media that counts. There is a knowledge gap between the elites called social media influencers and their numerous followers that are mostly individuals with little knowledge of political issues. The paper equally contends that most times, the opinions emanating from the social media are not necessarily borne out of patriotism but for the perpetuation of political interests of a particular group who often engage the services of the social media influencers. The situation has resulted in majority of Nigerians on social media becoming inconsequential observers.

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SOCIAL MEDIA INFLUENCERS AND PUBLIC OPINION FORMATION IN NIGERIA

The process of public opinion formation in Nigeria has taken a new dimension since the coming of ... more The process of public opinion formation in Nigeria has taken a new dimension since the coming of web 2.0 that made the internet an interactive medium of communication. The realization that the various social media platforms that came with web 2.0 can be put to varieties of purpose, led to its adoption for electioneering campaigns and for other political activities. The youths were the early adopters of this technology which has shaped how opinions are formed in the Nigeria. This paper tries to x-ray the power play that ensue between different groups of elites referred to as influencers on social media while trying to win the views of the majority on issues of national concerns. The paper established that the influence of this new crop of opinion leaders extends beyond the social media shores as their followers, government and mass media rely on their activities for informed political analysis before taking major political decisions. The study was anchored on the Elite Pluralism theory which explains that despite the democratic nature of the social media, not the views of every Nigerian on social media that counts. There is a knowledge gap between the elites called social media influencers and their numerous followers that are mostly individuals with little knowledge of political issues. The paper equally contends that most times, the opinions emanating from the social media are not necessarily borne out of patriotism but for the perpetuation of political interests of a particular group who often engage the services of the social media influencers. The situation has resulted in majority of Nigerians on social media becoming inconsequential observers.

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Cholesterol Build-Up Awareness and Knowledge Among Sedentary Workers in South East Nigeria

International Journal of Scientific and Research Publications (IJSRP), 2020

There is proliferation of cholesterol build-up wellness information online due to the controversi... more There is proliferation of cholesterol build-up wellness information online due to the controversies and debates about it causes and effects which have also captured journalistic attention. This study investigates the extent sedentary workers in South East Nigeria are aware and exposed to cholesterol build-up information, their knowledge and sources of awareness and exposure. The study adopts the Theory of Selective Exposure. The study employed survey method in which Questionnaire was used to gather data. The population of the study is bankers with all the licensed commercial banks operating in South East Nigeria. The sample size is 500 respondents selected using simple random sampling approach. Descriptive statistics were employed for data analysis. Findings revealed that there is high awareness and exposure to cholesterol build-up wellness information. The study established poor knowledge of causes of cholesterol build-up, major sources of body cholesterol and cholesterol build-up controversies while knowledge of cholesterol build-up effects and control were average. Findings also revealed that internet/social media is their source of exposure and awareness to cholesterol build-up information. The study concludes that exposure to cholesterol build-up wellness information online has not provided the bankers with adequate knowledge. The study therefore recommends more awareness and enlightenment campaigns specifically on cholesterol build-up wellness.

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Cholesterol Build-Up Awareness and Knowledge Among Sedentary Workers in South East Nigeria

International journal of scientific research and publication, 2020

There is proliferation of cholesterol build-up wellness information online due to the controversi... more There is proliferation of cholesterol build-up wellness information online due to the controversies and debates about it causes and effects which have also captured journalistic attention. This study investigates the extent sedentary workers in South East Nigeria are aware and exposed to cholesterol build-up information, their knowledge and sources of awareness and exposure. The study adopts the Theory of Selective Exposure. The study employed survey method in which Questionnaire was used to gather data. The population of the study is bankers with all the licensed commercial banks operating in South East Nigeria. The sample size is 500 respondents selected using simple random sampling approach. Descriptive statistics were employed for data analysis. Findings revealed that there is high awareness and exposure to cholesterol build-up wellness information. The study established poor knowledge of causes of cholesterol build-up, major sources of body cholesterol and cholesterol build-up controversies while knowledge of cholesterol build-up effects and control were average. Findings also revealed that internet/social media is their source of exposure and awareness to cholesterol build-up information. The study concludes that exposure to cholesterol build-up wellness information online has not provided the bankers with adequate knowledge. The study therefore recommends more awareness and enlightenment campaigns specifically on cholesterol build-up wellness.

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SOCIAL MEDIA INFLUENCERS AND PUBLIC OPINION FORMATION IN NIGERIA.docx

Abstract: The process of public opinion formation in Nigeria has taken a new dimension since the... more Abstract: The process of public opinion formation in Nigeria has taken a new dimension since the coming of web 2.0 that made the internet an interactive medium of communication. The realization that the various social media platforms that came with web 2.0 can be put to varieties of purpose, led to its adoption for electioneering campaigns and for other political activities. The youths were the early adopters of this technology which has shaped how opinions are formed in the Nigeria. This paper tries to x-ray the power play that ensue between different groups of elites referred to as influencers on social media while trying to win the views of the majority on issues of national concerns. The paper established that the influence of this new crop of opinion leaders extends beyond the social media shores as their followers, government and mass media rely on their activities for informed political analysis before taking major political decisions. The study was anchored on the Elite Pluralism theory which explains that despite the democratic nature of the social media, not the views of every Nigerian on social media that counts. There is a knowledge gap between the elites called social media influencers and their numerous followers that are mostly individuals with little knowledge on political issues. The paper equally contends that most times, the opinions emanating from the social media are not necessarily borne out of patriotism but for the perpetuation of political interests of a particular group who often engage the services of the social media influencers.
Keywords: Social Media, Social Media Influencers, Public opinion, Opinion Formation

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