Even the best SEO programs are starting to hit a ceiling. You can publish outstanding content, rank on page one, and still see traffic flatten. It’s not because SEO is broken — it’s because search itself has changed. Instead of scrolling through 10 blue links, people are now asking AI tools like ChatGPT, Gemini, and […]
25
Nov
Nov
Hiring a fractional chief marketing officer (FCMO or fractional FCMO) is a leadership decision as much as it is a marketing decision. When a company reaches the point where fragmented tactics, inconsistent messaging, and unclear ROI begin to stall growth, a fractional CMO can provide the strategic clarity and executive direction the organization has been […]
28
Oct
Oct
Hiring a full-time chief marketing officer (CMO) can be expensive, but skipping senior-level marketing leadership can cost even more in wasted spend, missed opportunities, and stalled growth. A fractional chief marketing officer (FCMO) bridges that gap. They bring executive-level marketing strategy to your business on a flexible, cost-efficient basis — giving you measurable ROI without […]
16
Oct
Oct
So, you’ve recognized the signs that your business needs a fractional chief marketing officer (FCMO). The next question is just as important: how do you choose the right one? Not every fractional executive brings the same skills, background, or approach. Hiring a fractional CMO involves more than verifying credentials or industry experience. The best executives […]
30
Sep
Sep
You’ve got big plans for your marketing, but putting them into action feels easier said than done. Growth is stagnant, campaigns zigzag, and ROI isn’t where it should be. Often, the real issue is leadership. That’s when many companies start asking, “Do we need a fractional CMO?” A fractional chief marketing officer (FCMO) is a […]
23
Sep
Sep
Big news! Avalaunch Media has officially joined forces with Amplēo, a leader in fractional finance, HR, and marketing services. Together, we’re building something that small and scaling businesses have needed for a long time: embedded fractional marketing teams that combine senior leadership with full-service execution. Why This Matters for Growing Companies Scaling a business takes […]
18
Sep
Sep
You’re staring down ambitious goals. Aggressive revenue targets, fast-approaching new launches, rising board expectations, and mounting investor demands put you under constant pressure to deliver. You know you need external marketing help, but as you’re weighing a marketing consultant vs. agency vs. fractional CMO, how do you know who to bring in? At first, they […]
04
Sep
Sep
Think fractional leadership isn’t for small businesses? Think again. Fractional leadership for SMBs allows you to access executive-level talent without the full-time salary or overhead. Instead of paying $250K+ per year for a permanent CMO, you can bring in a fractional CMO on flexible terms that match your budget and growth stage. The best part […]
25
Aug
Aug
For growing companies, marketing can quickly become a maze of moving parts. Even when campaigns are running, agencies are producing, and teams are working hard, growth can stall. Without dedicated marketing leadership, budgets climb without clear ROI, departments drift toward competing priorities, and marketing loses its connection to broader business objectives. That’s where an FCMO, […]
14
Aug
Aug
Google’s Performance Max (PMax) is a fully automated campaign option that serves ads across search, display, YouTube, and other channels based on machine learning. It gives your ads a broad reach, simplifying the management process and optimizing automatically over time. At Avalaunch, we use PMax regularly and see it as a valuable part of many […]