ActiveCampaign is a powerful CRM & email marketing platform that lets you connect with customers everywhere they want to interact with you.
AutomatorWP – ActiveCampaign add-on adds new triggers and actions to let you connect any of the WordPress plugins supported by AutomatorWP with ActiveCampaign.
To enable the add-on triggers, you may need to follow the Configure ActiveCampaign triggers guide to be able to detect ActiveCampaign changes in AutomatorWP, like launch an automation when a tag is added to a contact.
To enable the add-on actions, you may need to follow the Configure ActiveCampaign actions guide to be able to send changes from AutomatorWP to ActiveCampaign, like add a new tag to a contact when something happens.
Also, you can check the automations samples page where you can see some samples of the possibilities of this add-on.