In 2018, Ruben and Irene (CEOs at GamiPress), based on their client’s requests, they realized that the WordPress ecosystem need some kind of plugin to allow modifying the way other plugins work and to be able to connect the different processes with each other.

GamiPress was already able to handle other plugins events to turn them into gamification awards, and this is when the light bulb went on, “Why don’t we use the GamiPress ability to transform activities in rewards and transform it into a way that users can decide what happens when events occur?” and this is when AutomatorWP was born.

AutomatorWP was designed to handle any of the activities that happens on any WordPress site and transform them on the administrator desired workflows, opening the door to a brand new era to WordPress because now, any administrator is able to modify how their plugins interact together and much more, connect any of them with external web services like Zapier or Integromat.