Papers by Lorenzo Coretti

This paper explores the controversial concept of participation in contemporary commercial social ... more This paper explores the controversial concept of participation in contemporary commercial social networking media. It begins by investigating a number of contemporary theories related to social networking media in order to bring forth the assumptions that underline the usage of the concept of participation. Regardless of the epistemological and the ontological assumptions of the research surveyed, participation is generally accepted as the necessary precondition for the sustainability of social networking media. Specifically, studies from economic, social, cultural, and political perspectives make use of the concept of participation to make sense of the current usage of social networks. However, there is no agreed upon understanding of participation across such studies, and in some among the most notable cases, the definitions are either unsubstantiated, reductionist, and/or deterministic. This presents an impediment in furthering the understanding of the role of social networking media in contemporary societies and further fragments the analysis of the phenomenon. By critically analysing a multitude of perspectives on participation in social media studies, this critical survey attempts to develop a comprehensive overview of the understanding of participation that can be used as a basis for further research across different disciplines. The paper further argues that participation is a concept that cannot be studied without a multidisciplinary approach that takes into consideration both micro and macro level of communication.

This paper explores the impact of communication protocols on the development of collective identi... more This paper explores the impact of communication protocols on the development of collective identity in networked movements. It focuses primarily on how communication protocols change patterns of interactions and power relationships among the constituents of social movements. The paper suggests that the communication protocols of commercial social networking media lead to organizational centralization and fragmentation in social movements by eroding one of the preconditions of collective identity, namely solidarity. The empirical material presented is part of a PhD dissertation on a political protest movement and their use of Facebook as a core communication and organizational platform. The data gathering is multi-methodological and relies on both qualitative and quantitative data collection techniques in the form of a historical analysis of interaction patterns, and a content analysis of online conversations among activists.

This article assesses the relationship between the use of Facebook and the development of social ... more This article assesses the relationship between the use of Facebook and the development of social movements by focusing on the case study of the Italian movement Popolo Viola/Purple People and its organizational structure. The findings of this study show how Facebook proved to be an efficient mobilizing structure for the social movement only on a short-term basis. After this initial success, the incompatibility between the commercial interests behind Facebook design and the ideology of Popolo Viola became manifest. Facebook failed to provide the movement with the necessary instruments in terms of a shared democratic management of its resources. The inability to manage Facebook pages and groups according to commonly agreed values promoted vertical power structures within the movement, contributing to a controversial management of the Facebook page and to internal divisions that hindered significantly the potential of the anti-Berlusconi protest.
Thesis Chapters by Lorenzo Coretti
This is an electronic version of a PhD thesis awarded by the University of Westminster.
Books by Lorenzo Coretti

Social Media Materialities and Protest: Critical Reflections, 2019
The present chapter addresses how the materiality of communication protocols and algorithmic filt... more The present chapter addresses how the materiality of communication protocols and algorithmic filters of Facebook influence the lifecycle of networked movements, with an emphasis on collective identity, organizational settings, and the potential for mobilization. Drawing on a case study of the anti-Berlusconi protests in Italy between 2009 and 2012, the chapter applies a socio-technical approach grounded in theories of materiality. Such perspective allows the analysis to consider activist communication not merely as a socio-cultural process, but also as a techno-commercial one which considers how marketing-oriented design affects patterns of interaction. The chapter suggests a cycle of depression as a sensitizsing tool to understand the transformation of the temporal dimensions of networked movements. Whereas the algorithmic distribution of information on Facebook promotes short-term mobilization by real-time mass-sharing, on a medium-/long- term basis, it negatively affects collective identity and organizational processes, ultimately hindering mobilization itself. Finally, the study suggests incorporating leadership and collective identity as additional dimensions of analysis to overcome the limitations of existing lifecycle frameworks.

Social media in the Arab world before the recent revolutions had been described as marginal, alte... more Social media in the Arab world before the recent revolutions had been described as marginal, alternative and elitist, and their impact minimal because of the low penetration rates of the internet. The 2011 events across the Arab world have brought ‘social media’ to the forefront, with many crediting Facebook, weblogs and Twitter with facilitating the revolutions that have taken place. Yet we have not fully understood
the role of social media during the recent events and the convergence of social media with not only mainstream media but also with actual street demonstrations. Moreover, the role and significance of social media during recent events across the Arab world has varied greatly. What are the cultural, technical and political variables that are conducive to using social media for mobilization? How have citizens and states used
social media during the uprising and beyond? How do we research social media movements in the Arab world?
A total of six articles in this issue aim to answer these questions. Eaton’s article investigates the use of internet activism in Egypt during the 2011 events. In detail, the article outlines how social media were used by Egyptian internet activists to increase mobility on the ground, starting from the Facebook campaign ‘We Are All Khaled Said’ and leading to the ousting of Mubarak.
Gerbaudo’s article, on the ‘kill switch’ as a ‘suicide switch’, focuses on one critical event during the 2011 uprising in Egypt: the internet blackout imposed by Mubarak’s regime during the first days of the 2011 Egyptian revolution and its effect on mobilization. Using empirical research conducted with online activists, the article reflects on the highly complex and ambivalent relation between offline collective action and social media.
Ben Moussa’s article takes a step back and examines the strengths and
limitations of various theoretical approaches to researching collective action in the Arab world. Critical of the common pitfalls of technological, social and cultural determinism, the author suggests a multidisciplinary approach that draws on social movement theory, radical democracy theory and alternative media theory to study Muslim-majority societies.
Marc Owen Jones turns our attention to a country largely ignored by the mainstream media, Bahrain. His 10-month virtual ethnographic study, conducted during the uprising in 2011, examines how the Bahraini regime used social media in a number of different ways to suppress both online and offline dissent. Such methods included naming and shaming, offline intelligence gathering and passive observation.
This is followed by the insights of an academic and practitioner into the use of social media during the Syrian uprising, which continues two years after the initial revolt in 2011.
Harkin’s article explores the changing media ecology in Syria since the uprising and focuses on how Syrian society is constructing alternative ways of disseminating information.
The article by prominent blogger Hussein Ghrer is a sober examination of the role of social media during the uprising in Syria. It highlights the importance of cultural, social and political factors that affect how and why people use internet tools. It contrasts the use of social media in Syria with social media use in Tunisia and Egypt, reminding us again of the importance of context. Unfortunately Ghrer was arrested on 16 February 2012, two days after submitting his first draft to WPCC. Online journalist, and friend of Ghrer, Maurice Aaek, comments on the article a year later, in February 2013.
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Papers by Lorenzo Coretti
Thesis Chapters by Lorenzo Coretti
Books by Lorenzo Coretti
the role of social media during the recent events and the convergence of social media with not only mainstream media but also with actual street demonstrations. Moreover, the role and significance of social media during recent events across the Arab world has varied greatly. What are the cultural, technical and political variables that are conducive to using social media for mobilization? How have citizens and states used
social media during the uprising and beyond? How do we research social media movements in the Arab world?
A total of six articles in this issue aim to answer these questions. Eaton’s article investigates the use of internet activism in Egypt during the 2011 events. In detail, the article outlines how social media were used by Egyptian internet activists to increase mobility on the ground, starting from the Facebook campaign ‘We Are All Khaled Said’ and leading to the ousting of Mubarak.
Gerbaudo’s article, on the ‘kill switch’ as a ‘suicide switch’, focuses on one critical event during the 2011 uprising in Egypt: the internet blackout imposed by Mubarak’s regime during the first days of the 2011 Egyptian revolution and its effect on mobilization. Using empirical research conducted with online activists, the article reflects on the highly complex and ambivalent relation between offline collective action and social media.
Ben Moussa’s article takes a step back and examines the strengths and
limitations of various theoretical approaches to researching collective action in the Arab world. Critical of the common pitfalls of technological, social and cultural determinism, the author suggests a multidisciplinary approach that draws on social movement theory, radical democracy theory and alternative media theory to study Muslim-majority societies.
Marc Owen Jones turns our attention to a country largely ignored by the mainstream media, Bahrain. His 10-month virtual ethnographic study, conducted during the uprising in 2011, examines how the Bahraini regime used social media in a number of different ways to suppress both online and offline dissent. Such methods included naming and shaming, offline intelligence gathering and passive observation.
This is followed by the insights of an academic and practitioner into the use of social media during the Syrian uprising, which continues two years after the initial revolt in 2011.
Harkin’s article explores the changing media ecology in Syria since the uprising and focuses on how Syrian society is constructing alternative ways of disseminating information.
The article by prominent blogger Hussein Ghrer is a sober examination of the role of social media during the uprising in Syria. It highlights the importance of cultural, social and political factors that affect how and why people use internet tools. It contrasts the use of social media in Syria with social media use in Tunisia and Egypt, reminding us again of the importance of context. Unfortunately Ghrer was arrested on 16 February 2012, two days after submitting his first draft to WPCC. Online journalist, and friend of Ghrer, Maurice Aaek, comments on the article a year later, in February 2013.
the role of social media during the recent events and the convergence of social media with not only mainstream media but also with actual street demonstrations. Moreover, the role and significance of social media during recent events across the Arab world has varied greatly. What are the cultural, technical and political variables that are conducive to using social media for mobilization? How have citizens and states used
social media during the uprising and beyond? How do we research social media movements in the Arab world?
A total of six articles in this issue aim to answer these questions. Eaton’s article investigates the use of internet activism in Egypt during the 2011 events. In detail, the article outlines how social media were used by Egyptian internet activists to increase mobility on the ground, starting from the Facebook campaign ‘We Are All Khaled Said’ and leading to the ousting of Mubarak.
Gerbaudo’s article, on the ‘kill switch’ as a ‘suicide switch’, focuses on one critical event during the 2011 uprising in Egypt: the internet blackout imposed by Mubarak’s regime during the first days of the 2011 Egyptian revolution and its effect on mobilization. Using empirical research conducted with online activists, the article reflects on the highly complex and ambivalent relation between offline collective action and social media.
Ben Moussa’s article takes a step back and examines the strengths and
limitations of various theoretical approaches to researching collective action in the Arab world. Critical of the common pitfalls of technological, social and cultural determinism, the author suggests a multidisciplinary approach that draws on social movement theory, radical democracy theory and alternative media theory to study Muslim-majority societies.
Marc Owen Jones turns our attention to a country largely ignored by the mainstream media, Bahrain. His 10-month virtual ethnographic study, conducted during the uprising in 2011, examines how the Bahraini regime used social media in a number of different ways to suppress both online and offline dissent. Such methods included naming and shaming, offline intelligence gathering and passive observation.
This is followed by the insights of an academic and practitioner into the use of social media during the Syrian uprising, which continues two years after the initial revolt in 2011.
Harkin’s article explores the changing media ecology in Syria since the uprising and focuses on how Syrian society is constructing alternative ways of disseminating information.
The article by prominent blogger Hussein Ghrer is a sober examination of the role of social media during the uprising in Syria. It highlights the importance of cultural, social and political factors that affect how and why people use internet tools. It contrasts the use of social media in Syria with social media use in Tunisia and Egypt, reminding us again of the importance of context. Unfortunately Ghrer was arrested on 16 February 2012, two days after submitting his first draft to WPCC. Online journalist, and friend of Ghrer, Maurice Aaek, comments on the article a year later, in February 2013.