Muhammad Ikram, Ph.D.

Al Akhawayn University in Ifrane, Business Administration, Faculty Member

Nanjing University of Aeronautics and Astronautics, College of Economics and Management, Graduate Student

Shenzhen University, MANAGEMENT COLLEGE, Post-Doc

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Dr. Muhammad Ikram is an Assistant Professor of Management at School of Business Administration (SBA), Al Akhawayn University in Ifrane, Morocco. Dr, Ikram was ranked top 2% world scientists list ranked by Elsevier, Stanford University, USA. He previously worked at Shenzhen University's College of Management, Institute of Business Analytics and Supply Chain Management as a Postdoctoral researcher. Dr. Ikram holds PhD degree in Management Science from Nanjing University of Aeronautics and Astronautics, Nanjing, China. Dr. Ikram is the Vice President of Grey Systems Society (Pakistan) and Association of Grey Systems and Uncertainty Analysis (UK). His current positions also include Article Editor at SAGE Open Journal (SSCI), Guest Editor at Sustainability Journal (SSCI), Editor of Environmental Science and Pollution Research (ESPR) journal (SCI), and Associate Editor at Management Science and Business Decisions and International Journal of Grey Systems. In addition, he serves on the boards of several prestigious journals. Dr. Ikram has published more than 50 articles in prestigious journals such as Business Strategy and the Environment, Journal of Cleaner Production, Sustainable Production and Consumption, Environmental Science and Pollution Research, Total Quality management and Business Excellence, which are indexed and ranked by SSCI, SCI, Scopus, ABS, and ABDC. Dr. Ikram has reviewed more than 300 articles of 65 prestigious journals. His teaching and research interests include Sustainable Development Goals (SDGs) ,Corporate Social Responsibility (CSR), Corporate Sustainability, Integrated Management System (IMS), Grey System Theory (GST), Operational Research, Energy Economics, Environmental Management, and Supply Chain Management. Dr. Ikram has several significant achievements in research; one of his papers indexed in Essential Database Indicator (ESI), rewarded two times ‘Best Researcher”. Dr. Ikram won the full scholarship for PhD and ranked at 2nd high profile researcher in Strategic Management in Morocco.
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Supervisors: Peng Zhou and Qingyu Zhanf
Address: School of Business Administration, Al Akhawayn University in Ifrane
Ave. Hassan II, PO. Box 104 53000 Ifrane – Morocco

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South Asian Journal of Management Research (SAJMR)

Muhamad Fazil Bin Ahmad

Osama Atayah

Abu Dhabi University

NOURREDINE KHABABA

King Faisal University

Mubarak Usman Jalingo

Spanish Journal of Marketing-ESIC (AEMARK)

International Journal of Management Research and Emerging Sciences

Muhammad Farooq Jan

Brains Post Graduate College

Sibtain Kazmi

Susana Otero

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Papers by Muhammad Ikram, Ph.D.

Mediating role of eWOM's in green behavior interaction and corporate social responsibility: a stakeholder theory perspective

International Journal of Ethics and Systems, 2025

Purpose-This research aims to explore how policymakers manage the information and communication o... more Purpose-This research aims to explore how policymakers manage the information and communication of green behavior on social platforms to support their growth in corporate social responsibility (CSR). Social platforms play a strategic and interactive role through electronic word-of-mouth (eWOM), which brings unprecedented green purchase opportunities. Design/methodology/approach-Based on stakeholder theory, a conceptual framework is designed to investigate the influence of green behavior interactions (GBIs) on CSR under the mediating effects of eWOM subfactors (eWC = eWOM communication, eWIA = eWOM information adoption and eWSC = eWOM source credibility). Data from 414 regular stakeholders of logistics firms were analyzed via structural equation modeling. Findings-The results reveal positive influences of the GBI on eWC, eWIA, eWSC and CSR, with path coefficients of 0.329, 0.713, 0.809 and 0.316, respectively. The mediating effects of eWC and eWSC from the GBI to CSR were discovered with path coefficients of 0.105 and 0.226, respectively. Coincidentally, the mediating role of eWIA was positive but not supported. The outcomes of this study indicate that the administration of GBI and eWOM from a green purchase perspective is essential for a firm. The CSR practices of green logistics firms can be successfully supported by the administration of the GBI and eWOM indicators. Originality/value-This study develops a novel multidimensional framework that illustrates the impact of eWOM on reducing information asymmetry, enhancing credibility, supporting informed decision-making and improving green consumer behavior. By amplifying positive reviews, increasing engagement and establishing a feedback loop, this framework aims to provide comprehensive insights into the efficacy of eWOM for firms' products and services.

Muhammad Ikram, Ph.D.

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Papers by Muhammad Ikram, Ph.D.

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