Biottery is a brand founded by passionate outdoor and urban sports fans.It is a pilot project, wh... more Biottery is a brand founded by passionate outdoor and urban sports fans.It is a pilot project, which aims to introduce a honey-‐based organic power boosting drink to the EU market. Inspired by Bulgaria's honey production traditions, it is intended for the needs of people with high-‐paced lifestyle who want to eat healthy and have a sport routine. Biottery will be positioned as an organic power shot by approaching the biggest group of sport enthusiasts – the city runners. This assignment involves developing an environmental analysis and competitor’s overview of the organic food and the functional drink and food markets on four geographical arenas: Bulgaria, France, Netherlands, and the UK. The end objective being to generate fresh ideas for business development for Biottery.
Biottery is a brand founded by passionate outdoor and urban sports fans.It is a pilot project, wh... more Biottery is a brand founded by passionate outdoor and urban sports fans.It is a pilot project, which aims to introduce a honey-‐based organic power boosting drink to the EU market. Inspired by Bulgaria's honey production traditions, it is intended for the needs of people with high-‐paced lifestyle who want to eat healthy and have a sport routine. Biottery will be positioned as an organic power shot by approaching the biggest group of sport enthusiasts – the city runners. This assignment involves developing an environmental analysis and competitor’s overview of the organic food and the functional drink and food markets on four geographical arenas: Bulgaria, France, Netherlands, and the UK. The end objective being to generate fresh ideas for business development for Biottery.
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Papers by Diana Murzac
Inspired by Bulgaria's honey production traditions, it is intended for the needs of people with high-‐paced lifestyle who want to eat healthy and have a sport routine. Biottery will be positioned as an organic power shot by approaching the biggest group of sport enthusiasts – the city runners. This assignment involves developing an environmental analysis and competitor’s overview of the organic food and the functional drink and food markets on four geographical arenas: Bulgaria, France, Netherlands, and the UK. The end objective being to generate fresh ideas for business development for Biottery.
Inspired by Bulgaria's honey production traditions, it is intended for the needs of people with high-‐paced lifestyle who want to eat healthy and have a sport routine. Biottery will be positioned as an organic power shot by approaching the biggest group of sport enthusiasts – the city runners. This assignment involves developing an environmental analysis and competitor’s overview of the organic food and the functional drink and food markets on four geographical arenas: Bulgaria, France, Netherlands, and the UK. The end objective being to generate fresh ideas for business development for Biottery.