Bom dia São Tomé. São Toméan advertisement painting – visual discourse analysis is located at bor... more Bom dia São Tomé. São Toméan advertisement painting – visual discourse analysis is located at borderline between social sciences and reportage. The main purpose of the book is to catalogue, decribe, analyze, reconstruct and - maybe - understand phenomenon of São Toméan advertising visual communication. To analyze handmade signboards and murals authors use critical discourse analysis and visual discourse analysis. Visual material is widely presented in the book. The book has three language versions (Polish, Portuguese and English): "Bom dia São Tomé. Saotomejskie malarstwo reklamowe – analiza dyskursu wizualnego"; "Bom dia São Tomé. Pintura publicitária são-tomense – análise de discurso visual".
Z notatnika młodego grafika to przede wszystkim zapiski na marginesie własnej, codziennej działal... more Z notatnika młodego grafika to przede wszystkim zapiski na marginesie własnej, codziennej działalności profesjonalnej. To, co najbardziej zaprząta moje myśli tu i teraz, w tym tekście, to pytanie o tożsamość projektowania graficznego, a zatem pytanie o tożsamość projektantów. Odpowiedź na tak postawione pytanie prowadzi nas do jądra ciemności, gdyż świat reklamy jest paliwem dla późnego kapitalizmu w takiej postaci, jaką znamy na co dzień. W konkluzji podejmuję próbę sformułowania imperatywu kategorycznego dla projektowania graficznego.
Society – identities – images. The feminine and the masculine during work and leisure on São Tom... more Society – identities – images. The feminine and the masculine during work and leisure on São Toméan advertisement painting images
The main reason of this article is to present results of research of São Toméan advertisement painting phenomenon. Visual discourse analysis methods were used during the research procedure. At the beginning there will be presented various researches on advertisement painting and basic characteristic of this phenomenon in West Africa. The next part of the article will contain description of empirical methods used to analyse the visual discourse of São Toméan advertisement painting. However, the main part of the text is presentation of empirical visual material analysis focused on the discursive construction of identity strategies towards production and work, leisure and consumption, and gender.
Bom dia São Tomé. São Toméan advertisement painting – visual discourse analysis is located at bor... more Bom dia São Tomé. São Toméan advertisement painting – visual discourse analysis is located at borderline between social sciences and reportage. The main purpose of the book is to catalogue, decribe, analyze, reconstruct and - maybe - understand phenomenon of São Toméan advertising visual communication. To analyze handmade signboards and murals authors use critical discourse analysis and visual discourse analysis. Visual material is widely presented in the book. The book has three language versions (Polish, Portuguese and English): "Bom dia São Tomé. Saotomejskie malarstwo reklamowe – analiza dyskursu wizualnego"; "Bom dia São Tomé. Pintura publicitária são-tomense – análise de discurso visual".
Z notatnika młodego grafika to przede wszystkim zapiski na marginesie własnej, codziennej działal... more Z notatnika młodego grafika to przede wszystkim zapiski na marginesie własnej, codziennej działalności profesjonalnej. To, co najbardziej zaprząta moje myśli tu i teraz, w tym tekście, to pytanie o tożsamość projektowania graficznego, a zatem pytanie o tożsamość projektantów. Odpowiedź na tak postawione pytanie prowadzi nas do jądra ciemności, gdyż świat reklamy jest paliwem dla późnego kapitalizmu w takiej postaci, jaką znamy na co dzień. W konkluzji podejmuję próbę sformułowania imperatywu kategorycznego dla projektowania graficznego.
Society – identities – images. The feminine and the masculine during work and leisure on São Tom... more Society – identities – images. The feminine and the masculine during work and leisure on São Toméan advertisement painting images
The main reason of this article is to present results of research of São Toméan advertisement painting phenomenon. Visual discourse analysis methods were used during the research procedure. At the beginning there will be presented various researches on advertisement painting and basic characteristic of this phenomenon in West Africa. The next part of the article will contain description of empirical methods used to analyse the visual discourse of São Toméan advertisement painting. However, the main part of the text is presentation of empirical visual material analysis focused on the discursive construction of identity strategies towards production and work, leisure and consumption, and gender.
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The main reason of this article is to present results of research of São Toméan advertisement painting phenomenon. Visual discourse analysis methods were used during the research procedure. At the beginning there will be presented various researches on advertisement painting and basic characteristic of this phenomenon in West Africa. The next part of the article will contain description of empirical methods used to analyse the visual discourse of São Toméan advertisement painting. However, the main part of the text is presentation of empirical visual material analysis focused on the discursive construction of identity strategies towards production and work, leisure and consumption, and gender.
The main reason of this article is to present results of research of São Toméan advertisement painting phenomenon. Visual discourse analysis methods were used during the research procedure. At the beginning there will be presented various researches on advertisement painting and basic characteristic of this phenomenon in West Africa. The next part of the article will contain description of empirical methods used to analyse the visual discourse of São Toméan advertisement painting. However, the main part of the text is presentation of empirical visual material analysis focused on the discursive construction of identity strategies towards production and work, leisure and consumption, and gender.