This project started from the beginning of the year and was completed towards the end. The basic premise of the project was to create an original logo for the fictional “Art From Ashes” company that would specifically cater to yuppies and hipsters. For our initial thumbnails and roughs, the color scheme was decided to be similar to that of Iron Giant; deep reds and oranges, contrasting with metallic colors.

The four images shown below are my thumbnails for the project. As I said before, I tried incorporating the required colors with a harsher tone to create a logo that would appeal to the intended audience. Each of the logos are a different style, which I had done purposely to account for the image that would be inserted later. Some of the thumbnails consist only of differently colored text, while others use line and shape to make a memorable logo.

The images shown below are the two final components of the project. The piece on the left was made by another student in his/her art class, then presented to my class to be used in our logs. To make my final, I completed removed the right side of the image and cut out only the head. I then used the the third thumbnail from the above four images in the final of the logo. As shown below, I placed the head to left of the text and connected the line separating the company name and the motto to the head, to provide some kind of interaction between the image and the text.