OK, this is a little off topic from my usual ad tech nonsense, but since this is an important topic and all the documentation online is super confusing, I thought … read full post→
How to migrate a YouTube channel to another Google account
Blog
Marketecture Newsletter
I’ve started writing a weekly newsletter for Marketecture. I’m covering important topics in advertising, ad tech and marketing. You should subscribe.
Here are some recent articles:
… read full post→Assembling the Launch Team
This blog post originally appeared on LaunchScience, a start-up focused on helping companies launch and commercialize new products.
Launching new products and features is inherently a cross-functional process. Whether you’re … read full post→
Best Practices in Sizing Product Launches
This blog post originally appeared on LaunchScience, a start-up focused on helping companies launch and commercialize new products.
The reality is that modern product and engineering teams launch new products … read full post→
The ROI of Product Development
This blog post originally appeared on LaunchScience, a start-up focused on helping companies launch and commercialize new products.
Unless you have a direct line from feature to revenue the impact … read full post→
The Small Launch Myth
This blog post originally appeared on LaunchScience, a start-up focused on helping companies launch and commercialize new products.
One of the myths of product commercialization is that it only matters … read full post→
Product marketing vs management: Who launches products
This blog post originally appeared on LaunchScience, a start-up focused on helping companies launch and commercialize new products.
Launching vs Commercializing (and “GTM”)
One useful lens to consider is the … read full post→
In case you’re not aware, I have a very popular podcast — Marketecture
I’ve become THAT GUY, with a podcast. I apologize. But really, if you’re into ad tech, you should probably listen. We were recently rated the #1 podcast in ad tech, … read full post→
Old TimeOut NY on Me
Back in the day — way before I was in ad tech — I built a website called NYWiki. Here’s my blog post from 2004 announcing it. Well, I was … read full post→
Launching Marketecture.tv
Last week we launched Marketecture.tv, a video review site where experts like me, Eric Seufert, Mike Shields, and Zach Rodgers help to de-mystify the complex world of ad … read full post→