Trademarks & Symbols Vol. 1: Alphabetical Designs

1973 :: New York :: Yasaburō Kuwayama

Volume 1 of 2 of Kuwayama’s comprehensive book of trademarks and symbols from all over the world.

• Publisher: Van Nostrand Reinhold
• Language: English

Trademarks & Symbols Vol. 2: Symbolical Designs

1973 :: New York :: Yasaburō Kuwayama

Volume 2 of 2 of Kuwayama’s comprehensive book of trademarks and symbols from all over the world.

• Publisher: Van Nostrand Reinhold
• Language: English

This is Material Design

2014 :: Google

An introduction booklet to Google’s Material design language.

• Language: English
• Sent in by David Allin Reese (@Davallree)

IBM Brand Identity Guide

2003 :: USA :: IBM

A collection of 10 PDFs related to the IBM (International Business Machines) brand identity and design standards.

• Language: English

The strategy of the CBC

1983 :: Ottawa, Canada :: CBC

The broadcasting policy plans of the Board of Directors of the Canadian Broadcasting Corporation, in response to the request of the Minister of Communications. This book features the CBC logo and branding that was done by Burton Kramer & Associates before it was simplified by the firm Gottschalk + Ash. The front cover has stickers and markings on it but the back cover (pictured) is relatively untouched.

• Publisher: Canadian Broadcasting Corporation / Société Radio Canada
• Contributor: Internet Archive
• Language: English & French

NASA Graphics Standards Manual

1976 :: USA :: Nasa

A driving force and the use of innovative techniques and ideas have brought NASA the image of a get-it-done agency, and the record backs up the reputation. As we move ahead to an even more exciting era in aeronautical research and space exploration, we have added a new tool to enhance and symbolize the progressive path we have always followed.

Not as suspenseful as a Command and Service Module splashdown nor as dramatic as a Mariner flyby, it is nonetheless of major importance because it is designed to achieve maximum communication of the agency’s program objectives, both internally and externally. We have adopted a new system of graphics-the visual communications system by which we are known to those who read our publications, see our vehicle markings and signboards and the logotype that unmistakably brands them as NASA’s.

Apple Logo Standards

1987 :: Apple

This is a poster (scanned in overlapping sections) outlining the standards for displaying Apple Computer’s logo in the late 1980’s. The rainbow-style Apple logo was dropped when Steve Jobs returned a decade later.