How to find the best apps
Look for apps that are Built for Shopify

Knowing which app is best for your business isn't always easy. The best apps keep your store fast, your workflows smooth, and your sales growing—but how do you find them? That's where Built for Shopify (BFS) comes in.

Power your business with apps engineered for peak performance. Built for Shopify apps are rigorously tested to keep up with the latest in commerce, helping you avoid slowdowns, headaches, and costly mistakes.

When you see the BFS badge, you can install with confidence knowing that these apps meet Shopify’s highest quality standards for:

  • Performance Keep stores running fast so your customers stay happy and sales keep rolling in.
  • Design Simple workflows and user-friendly interfaces make onboarding and day-to-day use fast and easy.
  • Integration Work side-by-side with Shopify’s admin, keeping all controls and data easily at hand.

Recommended Built for Shopify apps

These apps are popular with stores like yours

Trustoo Popup Email Marketing
5.0 out of 5 stars 7137 total reviews • Free
Newsletter pop up window SMS & email popup for more sign ups
Smile: Loyalty Program Rewards
4.9 out of 5 stars 4130 total reviews • Free to install
Build customer loyalty with points, rewards, referrals, VIP
BOOSTER SEO & IMAGE OPTIMIZER
4.9 out of 5 stars 4228 total reviews • Free plan available
The trusted AI SEO app for speed, sharp images, higher ranks
Faire: Sell Wholesale
4.5 out of 5 stars 317 total reviews • Free to install
Sell wholesale to independent retailers worldwide
Track123 Order Tracking
4.9 out of 5 stars 1331 total reviews • Free plan available
Custom order tracker to build great order lookup experience
Essential Countdown Timer Bar
5.0 out of 5 stars 1177 total reviews • Free plan available
Boost BFCM Flash Sales Urgency with Sales Countdown Timer Bar.

Find Built for Shopify apps by category

High quality apps for every area of your business

Sales channels

Sell everywhere your customers shop

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Yanet Retail Barcode Labels
4.9 out of 5 stars 366 total reviews • Free to install
A SKU & barcode generator for printing labels (UPC, EAN, GTIN)
DS: Instagram & Facebook Shop
5.0 out of 5 stars 204 total reviews • Free plan available
Boost sales with Facebook and Instagram shopping.
LE ‑ Store Migration & Import
4.8 out of 5 stars 264 total reviews • Free to install
Migrate & import store data in bulk, accurate and automated

Selling products

Maximize sales with upsells, bundles, subscriptions, and more

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Color Swatch King: Variants
4.9 out of 5 stars 2200 total reviews • Free plan available
BOOST SALE with Variants Options as Variant Image/Color Swatch
Easify Custom Product Options
4.9 out of 5 stars 1944 total reviews • Free plan available
Add variant option w/ product personalizer, file upload, addon
Upload‑Lift Image Upload
4.5 out of 5 stars 100 total reviews • Free plan available
Receive Image file uploads for personalized orders.

Store design

Customize your store without touching code

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Sherpas: Smart SEO
5.0 out of 5 stars 867 total reviews • Free plan available
Drive traffic and sales through improved SEO and page speed.
Atlas: AI Store Builder
4.7 out of 5 stars 240 total reviews • Free trial available
Sell more with AI-built stores, smart bundles, & cart upsells.
Avada SEO Image Optimizer
4.9 out of 5 stars 3983 total reviews • Free plan available
Earn traffic w AI Page Speed Optimizer, Image & SEO Optimizer

Store management

Run your business smoothly with tracking, analytics, and operational tools

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Blockify Fraud Filter, Blocker
4.8 out of 5 stars 967 total reviews • Free to install
IP blocker and bot blocker for fraud prevention & block ip
SEOAnt ‑ Trust Badges & Icon
4.9 out of 5 stars 584 total reviews • Free
Boost conversions with diverse trust and shipping badges
Multifeed Google Shopping Feed
4.9 out of 5 stars 948 total reviews • Free plan available
Google Shopping feed, Facebook,... feeds & conversion tracking

Finding products

Source winning products with key supplier connections

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Zopi: AliExpress Dropship, POD
4.5 out of 5 stars 273 total reviews • Free plan available
Fulfill every order in 1 click - no supplier work needed
Easy Wholesale Lock for B2B
4.3 out of 5 stars 216 total reviews • Free plan available
Hide prices, restrict B2B login with password page, lock pages
BSS B2B Lock, Login & Password
4.9 out of 5 stars 554 total reviews • Free plan available
Hide price, B2B wholesale login, lock page by password protect

Marketing and conversion

Email, SMS, SEO, and conversion tools that drive real results

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EComposer Landing Page Builder
4.9 out of 5 stars 3269 total reviews • Free plan available
Easy landing page builder, homepage, product page, blog & more
PageFly Landing Page Builder
4.9 out of 5 stars 5743 total reviews • Free plan available
Build proven CRO-focused pages with pro flexible customization
Kaching Bundles Quantity Break
5.0 out of 5 stars 2432 total reviews • Free to install
Boost AOV with volume discounts, free gifts, BOGO & upsells

Orders and shipping

Streamline everything from inventory to shipping

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Packlink PRO Shipping Platform
4.9 out of 5 stars 673 total reviews • Free plan available
Multicarrier Shipping Solutions for eCommerce and Marketplaces
Order Printer Templates
4.9 out of 5 stars 786 total reviews • Free to install
Custom PDF templates for invoices, packing slips & returns.
AG Order Printer PDF Invoice
4.9 out of 5 stars 644 total reviews • Free plan available
Invoice generator, Order printer with customizable template

Explore more BFS picks

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