Dating app Pure is directed at open-minded and curious people, and is particularly popular with Gen Z women. It puts authenticity – and your desires – first.

What we love: Pure loves to do things its own way – the art style and animations are vibrant and playful, and matches are meaningful beyond a photo as they’re predominantly based on shared humour, interests and life experiences, such as music, feminism or the ever-popular “been to therapy”.

Quick tip: Ready to take things offline? Pure’s Safety Signal protects your adventures by allowing you to share your date information – with their consent – and your last-known location with a trusted contact.

Meet the creator: The Pure team works remotely across Europe with their main hubs in Berlin and Switzerland. They believe in an inclusive and shame-free dating scene.