{"id":60473,"date":"2025-05-16T12:28:36","date_gmt":"2025-05-16T16:28:36","guid":{"rendered":"https:\/\/app14743.cloudwayssites.com\/?post_type=case-study&#038;p=60473"},"modified":"2025-09-08T13:44:49","modified_gmt":"2025-09-08T17:44:49","slug":"eversanaintouch","status":"publish","type":"case-study","link":"https:\/\/app14743.cloudwayssites.com\/case-studies\/eversanaintouch\/","title":{"rendered":"EVERSANA INTOUCH"},"content":{"rendered":"\n<div class=\"wp-block-group container-6 pt-sm pb-md\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-highlights\">Highlights<\/h2>\n\n\n    <div class=\"row\">\n    <div class=\"col-auto\"><p style=\"width: 60px; text-align: center;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/app14743.cloudwayssites.com\/wp-content\/uploads\/2021\/02\/noun_Automated-Solution_1864967.png\" alt=\"Icon showing gear with lines connected to dots\" width=\"1200\" height=\"1200\"><\/p><\/div>\n    <div class=\"col\"><p>By integrating Applitools and adopting an \u201cAutonomous First\u201d approach, EVERSANA INTOUCH slashed regression testing time by nearly two-thirds. This efficiency gain allowed them to meet tight FDA-regulated deadlines without sacrificing quality.<\/p>\n<\/div>\n  <\/div>\n    <div class=\"row\">\n    <div class=\"col-auto\"><p style=\"width: 60px; text-align: center;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/app14743.cloudwayssites.com\/wp-content\/uploads\/2021\/02\/noun_grow_2529922.png\" alt=\"Icon of stylized leafy plant sprouting from ground\" width=\"1200\" height=\"1200\"><\/p><\/div>\n    <div class=\"col\"><p>Using Applitools Autonomous, the company enabled manual testers\u2014many without coding skills\u2014to build and run automated end-to-end  tests. This shifted automation from a specialist bottleneck into an inclusive, scalable team function.<\/p>\n<\/div>\n  <\/div>\n    <div class=\"row\">\n    <div class=\"col-auto\"><p style=\"width: 60px; text-align: center;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/app14743.cloudwayssites.com\/wp-content\/uploads\/2021\/02\/noun_Puzzle_3176209.png\" alt=\"Icon showing four interlocking puzzle pieces forming a square\" width=\"1200\" height=\"1200\"><\/p><\/div>\n    <div class=\"col\"><p>Applitools has become so central to their QA process that the compliance team routinely checks if it was used before signing off on releases. Visual testing has become a core safeguard against costly production defects.<\/p>\n<\/div>\n  <\/div>\n  <\/div><\/div>\n\n\n\n<div class=\"wp-block-group container-6 pt-xs\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"h-about-eversana-intouch\">About EVERSANA INTOUCH<\/h2>\n\n\n\n<p>As a premier life sciences agency serving pharmaceutical clients worldwide, EVERSANA INTOUCH manages hundreds of fast-paced digital projects annually\u2014each subject to rigorous FDA compliance standards. But not long ago, fragmented testing tools, inconsistent processes, and a growing divide between manual testers and automation engineers left the quality control (QC) team struggling to keep pace.<\/p>\n\n\n\n<p>In order to transform its testing approach, EVERSANA INTOUCH turned to Applitools. Since adopting Applitools Eyes and later expanding into Applitools Autonomous, the team has unified its end-to-end testing workflows, empowered non-technical testers, and dramatically reduced time spent on regression testing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-challenge-skill-gaps-fragmented-tools-and-constant-pressure-to-deliver\">The Challenge: Skill Gaps, Fragmented Tools, and Constant Pressure to Deliver<\/h2>\n\n\n\n<p>In a client-driven and compliance-heavy industry, speed and precision aren\u2019t optional\u2014they\u2019re mandatory. Yet EVERSANA INTOUCH\u2019s testing operation was stretched thin. The team faced three major roadblocks:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Skill Disparities<\/strong>: Most testers, both inside and outside the U.S., had manual testing backgrounds. Asking them to write code for automation was unrealistic and led to delays, confusion, and missed opportunities for upskilling.<\/li>\n\n\n\n<li><strong>Siloed Processes<\/strong>: Automation engineers often wrote scripts that manual testers couldn\u2019t interpret or use, resulting in duplicated work and eroded trust.<\/li>\n\n\n\n<li><strong>Fragmented Tooling<\/strong>: Using a patchwork of testing tools created inconsistencies in test coverage and high overhead in test maintenance.<\/li>\n<\/ul>\n\n\n\n<p>All of this slowed down release cycles and, at times, allowed bugs to slip into production\u2014a risk the team couldn\u2019t afford.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-solution-a-unified-inclusive-end-to-end-testing-approach\">The Solution: A Unified, Inclusive End-to-End Testing Approach<\/h2>\n\n\n\n<p>When EVERSANA INTOUCH began using Applitools Eyes, visual testing quickly became a core part of the release cycle. Compliance teams even began asking, \u201cDid we run Applitools on this?\u201d during defect reviews, a sign of how integral the platform had become.<\/p>\n\n\n\n<p>The real turning point came with the addition of Applitools Autonomous, which enabled non-technical testers to build and run no-code automated tests. This made automated testing available and accessible to every single person on the team.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Why Autonomous was the Right Fit<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Lowered the Barrier to Automation<\/strong>: Manual testers could now build and run automated tests using a browser-based workflow, without needing deep coding expertise.<\/li>\n\n\n\n<li><strong>AI-Powered Element Selection<\/strong>: Autonomous intelligently identifies the most stable selectors, overcoming a common pain point in coded automation\u2014flaky tests caused by dynamic DOM structures.<\/li>\n\n\n\n<li><strong>End-to-End Test Creation and Execution<\/strong>: Teams could create full journeys, validate visual accuracy, and run tests across multiple environments, browsers, and screen sizes in parallel.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-the-team-put-it-into-practice\">How the Team Put it into Practice<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u201cAI-First\u201d Policy<\/strong>: The team now evaluates if Autonomous is the right fit for all new projects before assigning a developer. This shift has helped reduce time-to-test dramatically.<\/li>\n\n\n\n<li><strong>Parallel Execution<\/strong>: Running end-to-end tests across multiple environments and browsers simultaneously has drastically accelerated release readiness.<\/li>\n\n\n\n<li><strong>CI\/CD Integration<\/strong>: Autonomous tests now run on schedules and as part of the team&#8217;s CI\/CD pipelines, using tools like Azure DevOps and Microsoft Teams for communication and tracking.<\/li>\n\n\n\n<li><strong>Smarter Collaboration<\/strong>: Unified reporting enables developers, testers, and editors to work from the same test results, speeding up final reviews and reducing redundant work.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>\ud83c\udfa5 Dive into EVERSANA INTOUCH\u2019s <\/strong><a href=\"https:\/\/app14743.cloudwayssites.com\/resources\/webinars\/combine-code-and-no-code-testing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>hybrid code and no-code approach to testing here<\/strong><\/a><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-results-faster-testing-broader-participation-and-fewer-production-defects\">The Results: Faster Testing, Broader Participation, and Fewer Production Defects<\/h2>\n\n\n\n<p>The shift to Applitools brought tangible improvements to both the team&#8217;s workflow and outcomes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>65% reduction in regression testing time<\/strong>, largely thanks to parallel execution and reusable test flows.<\/li>\n\n\n\n<li><strong>750+ manual hours saved each month<\/strong>, freeing testers to focus on high-value use cases.<\/li>\n\n\n\n<li><strong>90% test stability<\/strong>, improving trust across stakeholders and reducing firefighting late in the release cycle.<\/li>\n\n\n\n<li><strong>Inclusive automation<\/strong>, with non-coders now actively contributing to test automation without requiring deep programming knowledge.<\/li>\n\n\n\n<li><strong>Fewer production defects<\/strong>, since the combination of Applitools Eyes and Autonomous catches issues before launch.<\/li>\n<\/ul>\n\n\n\n<p>Perhaps most importantly, the use of Applitools helped cultivate a culture of quality across teams. Developers, compliance officers, and testers now operate with shared visibility, expectations, and accountability.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-we-re-able-to-get-more-people-involved-said-terry-it-s-not-just-coverage-of-features-it-s-coverage-of-people-everyone-can-contribute-now\"><strong>\u201cWe\u2019re able to get more people involved,\u201d said Terry. \u201cIt\u2019s not just coverage of features\u2014it\u2019s coverage of people. Everyone can contribute now.\u201d<\/strong><\/h3>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-a-sustainable-path-forward\">A Sustainable Path Forward<\/h2>\n\n\n\n<p>Senior Director of QC, Eric Terry, described the transition as both strategic and human-centered. \u201cThis isn&#8217;t just about tools,\u201d he said. \u201cIt\u2019s about giving our people access to technologies that help them grow and stay engaged. When the pressure is high, <a href=\"https:\/\/auth.applitools.com\/users\/general-register?app=autonomous\" target=\"_blank\" rel=\"noreferrer noopener\">Applitools <\/a>helps us do more with less\u2014without compromising on quality.\u201d<\/p>\n\n\n\n<p>In a world of compressed timelines, shifting requirements, and rising complexity, EVERSANA INTOUCH\u2019s experience highlights a broader truth: <strong>AI isn\u2019t replacing testers\u2014it\u2019s elevating them<\/strong>.<\/p>\n\n\n\n<p><a href=\"https:\/\/app14743.cloudwayssites.com\/blog\/no-code-test-automation-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">Applitools\u2019 AI<\/a> doesn\u2019t just detect differences\u2014it understands intent, flags meaningful changes, and enables teams to focus on judgment-driven work. Autonomous, in particular, shows how AI can democratize automation, reduce reliance on brittle scripts, and adapt in real time to the diverse environments and browsers common in enterprise delivery.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-the-machine-can-do-what-the-machine-does-best-that-frees-up-our-team-to-do-what-only-people-can-do-critical-thinking-edge-cases-judgment-said-terry-that-s-the-real-promise-of-ai-in-testing\"><strong>\u201cThe machine can do what the machine does best. That frees up our team to do what only people can do\u2014critical thinking, edge cases, judgment,\u201d said Terry. \u201cThat\u2019s the real promise of AI in testing.\u201d<\/strong><\/h3>\n<\/blockquote>\n\n\n\n<p>&nbsp;The team is well-positioned to keep adapting in an industry that never stands still with Applitools as a partner.<\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Uncover how EVERSANA INTOUCH addressed challenges in end-to-end test methods to streamline compliance and quality assurance.<\/p>\n","protected":false},"featured_media":60482,"template":"","meta":{"_acf_changed":false},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.5 (Yoast SEO v24.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>EVERSANA INTOUCH - AI-Powered End-to-End Testing | Applitools<\/title>\n<meta name=\"description\" content=\"Uncover how EVERSANA INTOUCH addressed challenges in end-to-end test methods to streamline compliance and quality assurance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/app14743.cloudwayssites.com\/case-studies\/eversanaintouch\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EVERSANA INTOUCH\" \/>\n<meta property=\"og:description\" content=\"Uncover how EVERSANA INTOUCH addressed challenges in end-to-end test methods to streamline compliance and quality assurance.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/app14743.cloudwayssites.com\/case-studies\/eversanaintouch\/\" \/>\n<meta property=\"og:site_name\" content=\"AI-Powered End-to-End Testing | Applitools\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-08T17:44:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/app14743.cloudwayssites.com\/wp-content\/uploads\/2025\/05\/EVERSANA-INTOUCH-logo-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2251\" \/>\n\t<meta property=\"og:image:height\" content=\"1050\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/app14743.cloudwayssites.com\/case-studies\/eversanaintouch\/\",\"url\":\"https:\/\/app14743.cloudwayssites.com\/case-studies\/eversanaintouch\/\",\"name\":\"EVERSANA INTOUCH - 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