Archive for September, 2025

SEO + support

Posted: September 18, 2025 by WordPress Mechanic in Uncategorized

I want to clarify things so we don’t waste time or money.

Here’s the pattern most of these “SEO + support” companies follow:

  • They give tool-based reports (Yoast scores, Site Kit screenshots, CTR percentages).
  • They say the problem is visibility, then push a monthly SEO plan.
  • Once signed up, they send more reports but rarely deliver meaningful, lasting results.
  • After months, you’re left with the same traffic levels and no clear direction.

That’s not what we want.

What actually matters for sustainable growth is much simpler, but it takes steady, real work:

  1. Technical basics – site speed, mobile-friendliness, clean checkout, no errors. (This looks fine on your site.)
  2. Content that matches what people search for – not just “boomerang tags,” but also broader terms like “durable pet ID tags” or “engraved dog collar tags.”
  3. On-page optimization – titles, meta descriptions, headings, product text written for humans and search engines.
  4. Authority & trust – building links/mentions from relevant pet blogs, vet sites, animal shelters, etc. (This is what grows rankings for generic keywords.)
  5. Direct marketing – email campaigns to past buyers, social media shops (Facebook, Instagram, TikTok) where people actually buy.

Instead of paying someone to recycle reports, the smarter path is:

  • Track real numbers (traffic, keyword rankings, orders).
  • Improve one layer at a time — product descriptions, meta data, then outreach for authority links.
  • Run small, controlled campaigns on channels like Facebook/Instagram that can directly bring in new buyers while SEO builds in the background.

This way, we avoid dependency on monthly “SEO retainers” that overpromise and underdeliver. Progress won’t be overnight, but it will be real and measurable.