Amigo

Skip copy-and-paste marathons. Wire up your sources once and let Amigo keep a Google Sheet fresh on your schedule. Start by picking a connector (ad networks, your store, or a database), authenticate, and choose the accounts and fields you want. Add filters, set your refresh cadence (hourly, daily, weekly), and map the output to a workbook, tab, and header layout. Decide whether to append new rows or fully replace, keep a history of past runs, and enable backfills to load previous periods. Amigo handles time zones, currency normalization, retries on failure, and schema changes so your workbook stays intact.

Build a marketing performance workspace in under an hour. Connect Google, Meta, and Amazon ad accounts, then standardize naming so metrics line up across channels. Create a combined spend-and-results table that refreshes each morning, plus a pacing sheet that checks current spend against plan. Add computed columns for ROAS/CPA targets, set alert thresholds, and push anomalies to email or Slack. Schedule a creative leaderboard to surface top ads by return or click-through, filter out learning-phase noise, and snapshot weekly to track changes over time. Share a clean client-facing tab that hides raw data and exposes only the curated view they need.

For commerce and finance teams, stitch together store orders with database records—no BI team required. Pull order, refund, and subscription data from your Shopify store and join it with product or margin tables from a MySQL query. Publish daily revenue, net sales, and cohort retention into separate tabs, and roll up multi-store performance in a single sheet. Set up budget vs. actuals with category mapping, then email a PDF or link to stakeholders every Monday before stand-up. Control who can edit schedules or see sensitive tabs with role-based permissions, keep an audit trail of changes, and lock critical ranges so formulas and dashboards remain stable.

Customize deeply when you need it. Start from a template—marketing scorecard, executive weekly, or ecommerce KPIs—then tweak fields, thresholds, and visuals. Use the SQL editor for advanced filters, joins, and window functions, or apply built-in transformations (dedupe, pivot, split UTM parameters, currency conversion). Chain multiple flows to populate different sheets from one run. Trigger downstream actions via webhook when a metric crosses a goal, or route a summarized snapshot to a client list with email automation. In practice: pilot one report, validate against source numbers, schedule it, add alerts, then expand to the next metric set. Within a week, your team can move from manual updates to a roster of self-updating sheets that drive faster decisions.