{"id":18794,"date":"2023-02-23T11:00:06","date_gmt":"2023-02-23T17:00:06","guid":{"rendered":"https:\/\/alphaefficiency.com\/?p=18794"},"modified":"2023-02-23T11:00:06","modified_gmt":"2023-02-23T17:00:06","slug":"hubspot-tracking-code-wordpress","status":"publish","type":"post","link":"https:\/\/alphaefficiency.com\/hubspot-tracking-code-wordpress","title":{"rendered":"How to install HubSpot Tracking Code in your WordPress Website"},"content":{"rendered":"<p><span data-preserver-spaces=\"true\">Are you looking to supercharge your WordPress website and boost inbound marketing capabilities with a HubSpot tracking code? This article will show you how to easily install HubSpot tracking code on your WordPress website, giving you access to powerful marketing and analytics tools to help grow your business. Whether a beginner or an experienced WordPress user, this step-by-step guide will help you successfully utilize the HubSpot WordPress combination.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">From installing the Hubspot WordPress plugin to manually implementing tracking code, our <a href=\"https:\/\/alphaefficiency.com\/\">digital marketing experts<\/a> will help you choose the best approach. You&#8217;ll be able to boost business growth potential by gathering valuable data on your WordPress site visitors&#8217; behavior. So let&#8217;s get started!<\/span><\/p>\n<p><strong>Table of Contents:<\/strong><\/p>\n<ul>\n<li><a href=\"\/#what-is-tracking-code\"><span data-preserver-spaces=\"true\">What is a HubSpot tracking code, and how can it help you improve your inbound marketing strategy?<\/span><\/a><\/li>\n<li><a href=\"\/#wordpress\"><span data-preserver-spaces=\"true\">How to add HubSpot tracking code to the WordPress site?<\/span><\/a>\n<ul>\n<li><a href=\"\/#plugin\"><span data-preserver-spaces=\"true\">Adding Tracking Code By Using a HubSpot WordPress plugin<\/span><\/a><\/li>\n<li><a href=\"\/#manual\"><span data-preserver-spaces=\"true\">Manual approach: Where do I put the HubSpot tracking code on my website?<\/span><\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"\/#code-working\"><span data-preserver-spaces=\"true\">How do I check if my HubSpot tracking code is working?<\/span><\/a><\/li>\n<li><a href=\"\/#need-help\"><span data-preserver-spaces=\"true\">Need professional help with installing Hubspot tracking code in WordPress?<\/span><\/a><\/li>\n<\/ul>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-18795\" src=\"https:\/\/alphaefficiency.com\/wp-content\/uploads\/2023\/02\/hubspot-tracking-code-to-wordpress.png\" alt=\"Adding Hubspot tracking code WordPress site is a great way to keep track of your website visitors' behaviors and gain valuable insights.\" width=\"800\" height=\"600\" srcset=\"https:\/\/alphaefficiency.com\/wp-content\/uploads\/2023\/02\/hubspot-tracking-code-to-wordpress.png 800w, https:\/\/alphaefficiency.com\/wp-content\/uploads\/2023\/02\/hubspot-tracking-code-to-wordpress-300x225.png 300w, https:\/\/alphaefficiency.com\/wp-content\/uploads\/2023\/02\/hubspot-tracking-code-to-wordpress-768x576.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\n<h2 id=\"what-is-tracking-code\"><span data-preserver-spaces=\"true\">What is a HubSpot tracking code, and how can it help you improve your inbound marketing strategy?<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">HubSpot tracking code is a piece of JavaScript you can add to your website to enable tracking visitors&#8217; activity. This tracking code allows HubSpot to collect information about how visitors interact with your website. Some of the valuable data you&#8217;ll be able to collect after you add the tracking code include the following:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Pages that people visit the most\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Amount of time visitors spend on each product landing page<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Insight into the actions that people take while on your website<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Locations of your website visitors<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Demographics<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">You can then use this information to improve the user experience on your website and identify any potential problems hindering its performance. Additionally, you can use HubSpot tracking code to track the effectiveness of your marketing campaigns. And by learning more about visitors&#8217; locations and demographics, you&#8217;ll be able to create targeted marketing campaigns that are more likely to succeed.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The tracking code is typically installed on every page of a website, and it works by collecting data and sending it to the HubSpot platform, where it is analyzed and used to create reports, and other valuable information businesses need to polish their inbound marketing strategy and increase revenue growth. For example, it can help remove obstacles preventing you from getting more contact form submissions.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">However, when choosing a content management system, many business owners face\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/alphaefficiency.com\/hubspot-cms-vs-wordpress\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Hubspot CMS vs. WordPress<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0dilemma. If you decide to host your pages on Hubspot, you&#8217;ll automatically gain access to this CMS&#8217;s page performance tool. You&#8217;ll get a unique tracking code for your Hubspot account, which you can then copy and implement within the HTML code for each page.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">But those who opt for WordPress, due to the limitless opportunities for customization that this platform offers, also look for ways to oil their web marketing machine with some powerful Hubspot features. In the rest of this article, we&#8217;ll show you how to access HubSpot&#8217;s page performance tool if you are a WordPress user.<\/span><\/p>\n<h2 id=\"wordpress\"><span data-preserver-spaces=\"true\">How to add HubSpot tracking code to the WordPress site?<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">There are two ways to add HubSpot tracking code to the WordPress website:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">By using a HubSpot WordPress plugin<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Manually, without using a plugin<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Let&#8217;s explore both approaches to help you find the best solution for your situation.<\/span><\/p>\n<h3 id=\"plugin\"><span data-preserver-spaces=\"true\">A simple way to add tracking code by using a HubSpot WordPress plugin<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">The easiest way for Hubspot tracking code WordPress implementation is installing a\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/wordpress.org\/plugins\/leadin\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">HubSpot &#8211; CRM, Email Marketing, Live<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0Chat WordPress plugin. This plugin will automatically install tracking code to your WordPress site.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Follow these steps if you want to install the plugin directly from your WordPress account:<\/span><\/p>\n<ol>\n<li><span data-preserver-spaces=\"true\">Access your WordPress admin dashboard<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Navigate to\u00a0<\/span><strong><span data-preserver-spaces=\"true\">Plugins&gt;Add New<\/span><\/strong><\/li>\n<li><span data-preserver-spaces=\"true\">In the search bar, type in &#8220;Hubspot-CRM, Email Marketing, Live Chat, Forms &amp; Analytics.&#8221;<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Click on the\u00a0<\/span><strong><span data-preserver-spaces=\"true\">Install Now\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">button<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Once the installation is complete, it&#8217;s time to click\u00a0<\/span><strong><span data-preserver-spaces=\"true\">Activate Plugin<\/span><\/strong><\/li>\n<li><span data-preserver-spaces=\"true\">Navigate to the HubSpot plugin that appeared in the left sidebar menu<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">You can now log in to your HubSpot account; keep in mind that if you don&#8217;t have one yet, you&#8217;ll need to create it<\/span><\/li>\n<\/ol>\n<p><span data-preserver-spaces=\"true\">Following the steps above, you&#8217;ll also integrate Hubspot marketing software with WordPress. You&#8217;ll be able to access other free tools by logging in to your HubSpot account on their official website.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">However, to be able to install the Hubspot WordPress plugin, you&#8217;ll need to meet these requirements:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">You must use a WordPress Business plan or WordPress.org install for your website. Other plans don&#8217;t allow you to install plugins or implement JavaScript, which is necessary for integrating Hubspot with WordPress.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Your WordPress version must match the plugin requirements listed on the plugin page.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Only super admins can install this plugin.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">You&#8217;ll need to allow third-party cookies and remove any extensions that block them in your browser.<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">If you don&#8217;t meet any of these requirements, don&#8217;t despair. There is still hope to add a Hubspot tracking code to your WordPress site.<\/span><\/p>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-18797\" src=\"https:\/\/alphaefficiency.com\/wp-content\/uploads\/2023\/02\/manually-adding-hubspot-tracking-code-to-WordPress.png\" alt=\"Manually adding Hubspot tracking code to the WordPress site is possible, and it's useful if you don't want to use any plugin.\" width=\"800\" height=\"600\" srcset=\"https:\/\/alphaefficiency.com\/wp-content\/uploads\/2023\/02\/manually-adding-hubspot-tracking-code-to-WordPress.png 800w, https:\/\/alphaefficiency.com\/wp-content\/uploads\/2023\/02\/manually-adding-hubspot-tracking-code-to-WordPress-300x225.png 300w, https:\/\/alphaefficiency.com\/wp-content\/uploads\/2023\/02\/manually-adding-hubspot-tracking-code-to-WordPress-768x576.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\n<h3 id=\"manual\"><span data-preserver-spaces=\"true\">Manual approach: Where do I put the HubSpot tracking code on my website?<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">We recommend entirely integrating HubSpot marketing software with WordPress, as the guide above allows you to add tracking code faster and gain access to other tools. However, we understand that some website owners want to keep the number of installed plugins on their WordPress site to a minimum. If you are one of them, or you ran into a problem while trying to install the HubSpot WordPress plugin, there is still a solution to adding tracking code. You&#8217;ll need to do it manually. So let&#8217;s see how to get the HubSpot tracking code and where to put it on your WordPress website.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">First, you&#8217;ll need to\u00a0<\/span><strong><span data-preserver-spaces=\"true\">copy the tracking code in your HubSpot account:<\/span><\/strong><\/p>\n<ol>\n<li><span data-preserver-spaces=\"true\">Once you log in to your HubSpot account, navigate to\u00a0<\/span><strong><span data-preserver-spaces=\"true\">Settings<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Find\u00a0<\/span><strong><span data-preserver-spaces=\"true\">Tracking &amp; Analytics<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0settings.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Click on the\u00a0<\/span><strong><span data-preserver-spaces=\"true\">Tracking Code\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">option.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Find the\u00a0<\/span><strong><span data-preserver-spaces=\"true\">Embed Code\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">section, and then click on\u00a0<\/span><strong><span data-preserver-spaces=\"true\">Copy.\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">Note that if you hire our\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/alphaefficiency.com\/web-development-agency-chicago\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">web development company in Chicago<\/span><\/a><span data-preserver-spaces=\"true\">, you can send the tracking code directly to us by clicking on the\u00a0<\/span><strong><span data-preserver-spaces=\"true\">Email to my web developer\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">button.<\/span><\/li>\n<\/ol>\n<p><span data-preserver-spaces=\"true\">But the job is not done yet. Now you need to<\/span><strong><span data-preserver-spaces=\"true\">\u00a0install the tracking code to your WordPress site manually:<\/span><\/strong><\/p>\n<ol>\n<li><span data-preserver-spaces=\"true\">Upon logging in to our WordPress account, navigate to\u00a0<\/span><strong><span data-preserver-spaces=\"true\">Appearance&gt;Editor<\/span><\/strong><\/li>\n<li><span data-preserver-spaces=\"true\">A list of theme files will appear on the right side; choose\u00a0<\/span><strong><span data-preserver-spaces=\"true\">Footer<\/span><\/strong><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Paste the tracking code<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0that you copied earlier, and then click on the\u00a0<\/span><strong><span data-preserver-spaces=\"true\">Update file\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">option<\/span><\/li>\n<\/ol>\n<p><span data-preserver-spaces=\"true\">That&#8217;s it! You&#8217;ve successfully installed the HubSpot tracking code in WordPress. However, remember that if you&#8217;re on HubSpot&#8217;s Marketing Hub plan, this marketing software won&#8217;t make the difference between your posts and pages when analyzing your website.<\/span><\/p>\n<h2 id=\"code-working\"><span data-preserver-spaces=\"true\">How do I check if my HubSpot tracking code is working?<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">After installing the HubSpot tracking code, it should start collecting helpful information for your business. However, if you don&#8217;t see any results, it is crucial to ensure that you have installed it correctly. Luckily, checking your HubSpot tracking code is relatively straightforward. You need to:<\/span><\/p>\n<ol>\n<li><span data-preserver-spaces=\"true\">Click on your HubSpot account name and verify your Hub ID<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Open your web page, and right-click anywhere on it<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Choose\u00a0<\/span><strong><span data-preserver-spaces=\"true\">View page source<\/span><\/strong><\/li>\n<li><span data-preserver-spaces=\"true\">Search for your Hub ID. You can use Ctrl + F \/ Cmd + F to make the process quicker.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">If the Hubspot tracking code appears there, it&#8217;s essential to check if it has been copied and pasted correctly.\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">If you can&#8217;t find your tracking code, follow the steps above to install it.<\/span><\/li>\n<\/ol>\n<p><span data-preserver-spaces=\"true\">If everything looks good, you need to confirm your tracking code firing:<\/span><\/p>\n<ol>\n<li><span data-preserver-spaces=\"true\">Right-click anywhere on your web page, and then click\u00a0<\/span><strong><span data-preserver-spaces=\"true\">Inspect Element<\/span><\/strong><\/li>\n<li><span data-preserver-spaces=\"true\">Navigate to the\u00a0<\/span><strong><span data-preserver-spaces=\"true\">Network\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">tab<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Look for your Hub ID<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">There should be a JavaScript element in the Name section<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">In the Status column, you should be able to see\u00a0<\/span><em><span data-preserver-spaces=\"true\">200 OK\u00a0<\/span><\/em><span data-preserver-spaces=\"true\">or\u00a0<\/span><em><span data-preserver-spaces=\"true\">304 Not Modified<\/span><\/em><\/li>\n<\/ol>\n<p><span data-preserver-spaces=\"true\">If you can&#8217;t find JavaScript code, you probably have a problem with tracking code firing. In this case, it is best to contact HubSpot directly or consult with your web development agency.<\/span><\/p>\n<h2 id=\"need-help\"><span data-preserver-spaces=\"true\">Need professional help?<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Are you a business owner looking to unlock HubSpot&#8217;s and WordPress&#8217;s full potential? You can leave all the technical details to us. Alpha Efficiency&#8217;s experienced developers will ensure a smooth Hubspot to WordPress integration process, so you can start making data-driven decisions and connecting with our audience in yet unexplored ways.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Check our WordPress enterprise development services if you are looking for ways to secure a top-class performance for your website.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">If you&#8217;re ready to take the next step,\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/alphaefficiency.com\/schedule-a-call\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">schedule a call\u00a0<\/span><\/a><span data-preserver-spaces=\"true\">and introduce us to your business.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you looking to supercharge your WordPress website and boost inbound marketing capabilities with a HubSpot tracking code? This article will show you how to easily install HubSpot tracking code on your WordPress website, giving you access to powerful marketing and analytics tools to help grow your business. Whether a beginner or an experienced WordPress &hellip; <a href=\"https:\/\/alphaefficiency.com\/hubspot-tracking-code-wordpress\">Continued<\/a><\/p>\n","protected":false},"author":31,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[318,354],"tags":[],"class_list":["post-18794","post","type-post","status-publish","format-standard","hentry","category-digital-marketing","category-web-development"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to install HubSpot Tracking Code - Alpha Efficiency<\/title>\n<meta name=\"description\" content=\"Learn how to easily install HubSpot tracking code on your WordPress website, and get access to powerful marketing and analytics tools.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alphaefficiency.com\/hubspot-tracking-code-wordpress\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to install HubSpot Tracking Code - Alpha Efficiency\" \/>\n<meta property=\"og:description\" content=\"Learn how to easily install HubSpot tracking code on your WordPress website, and get access to powerful marketing and analytics tools.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/alphaefficiency.com\/hubspot-tracking-code-wordpress\" \/>\n<meta property=\"og:site_name\" content=\"Alpha Efficiency.\u2122\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/alphaefficiency\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-23T17:00:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/alphaefficiency.com\/wp-content\/uploads\/2023\/02\/hubspot-tracking-code-to-wordpress.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Brian Dordevic\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@alphaefficiency\" \/>\n<meta name=\"twitter:site\" content=\"@alphaefficiency\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Brian Dordevic\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/alphaefficiency.com\\\/hubspot-tracking-code-wordpress#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/alphaefficiency.com\\\/hubspot-tracking-code-wordpress\"},\"author\":{\"name\":\"Brian Dordevic\",\"@id\":\"https:\\\/\\\/alphaefficiency.com\\\/#\\\/schema\\\/person\\\/c0b54b692c44cd01148ff8feabe433b0\"},\"headline\":\"How to install HubSpot Tracking Code in your WordPress Website\",\"datePublished\":\"2023-02-23T17:00:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/alphaefficiency.com\\\/hubspot-tracking-code-wordpress\"},\"wordCount\":1495,\"image\":{\"@id\":\"https:\\\/\\\/alphaefficiency.com\\\/hubspot-tracking-code-wordpress#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/alphaefficiency.com\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/hubspot-tracking-code-to-wordpress.png\",\"articleSection\":[\"Digital Marketing\",\"Web Development\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/alphaefficiency.com\\\/hubspot-tracking-code-wordpress\",\"url\":\"https:\\\/\\\/alphaefficiency.com\\\/hubspot-tracking-code-wordpress\",\"name\":\"How to install HubSpot Tracking Code - 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