{"id":17823,"date":"2022-06-10T08:57:35","date_gmt":"2022-06-10T13:57:35","guid":{"rendered":"https:\/\/alphaefficiency.com\/?p=17823"},"modified":"2022-06-10T08:57:35","modified_gmt":"2022-06-10T13:57:35","slug":"creating-ux-strategy","status":"publish","type":"post","link":"https:\/\/alphaefficiency.com\/creating-ux-strategy","title":{"rendered":"Creating a profitable UX strategy: A walkthrough"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">User experience strategy guides UX teams through the process of conceptualizing and designing digital products and is as essential as your company\u2019s mission statement. It bridges the gap between UX design and business strategy, allowing teams to reasonably prioritize tasks, ensuring no resources are wasted on non-essential aspects of product development. <\/span><span style=\"font-weight: 400;\">In today\u2019s article, our <\/span><a href=\"https:\/\/alphaefficiency.com\/\"><span style=\"font-weight: 400;\">web design agency in Chicago<\/span><\/a><span style=\"font-weight: 400;\"> presents the essential steps in creating a UX strategy. Throughout this post, we\u2019ll help you forge a well-rounded plan for aligning website user experience with your business\u2019s overall goals and objectives.<\/span><\/p>\n<h5>Table of Contents<\/h5>\n<ul>\n<li><a href=\"\/#what\">What is a UX strategy?<\/a><\/li>\n<li><a href=\"\/#why\">Why is creating a UX strategy important?<\/a><\/li>\n<li><a href=\"\/#steps\">First steps in creating a UX strategy<\/a><\/li>\n<li><a href=\"\/#tips\">Tips for creating a UX strategy<\/a><\/li>\n<li><a href=\"\/#final\">Final thoughts<\/a><\/li>\n<\/ul>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-17825\" src=\"https:\/\/alphaefficiency.com\/wp-content\/uploads\/2022\/06\/uxstrategy.png\" alt=\"creating ux strategy\" width=\"800\" height=\"600\" srcset=\"https:\/\/alphaefficiency.com\/wp-content\/uploads\/2022\/06\/uxstrategy.png 800w, https:\/\/alphaefficiency.com\/wp-content\/uploads\/2022\/06\/uxstrategy-300x225.png 300w, https:\/\/alphaefficiency.com\/wp-content\/uploads\/2022\/06\/uxstrategy-768x576.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\n<h2 id=\"what\">What is a UX strategy?<\/h2>\n<p><span style=\"font-weight: 400;\">Website user experience strategy defines how you want your customers to experience your brand and interact with your product. When creating a UX strategy, UX designers must look at both the business and user sides of their brand. Here are the most critical points to consider throughout the process:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The way your company defines user experience and its relation to your brand<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The way UX design aligns with your product strategy<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The way user experience aligns with your business objectives<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Both qualitative and quantitative data on user personas (behaviors, needs, expectations)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The way market trends influence user experience<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Competitor analysis<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How current website performance correlates with future goals<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Defining, prioritizing, and executing website goals, objectives, and key performance indicators<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">User research process<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reporting findings to stakeholders (in case you are designing a website for a company other than your own)<\/span><\/li>\n<\/ul>\n<h2 id=\"why\">Why is creating a UX strategy important?<\/h2>\n<p><span style=\"font-weight: 400;\">The end-user is the central point of website design. However, throughout the designing process and website development, it may happen that the brand and its goals don\u2019t get emphasized the way they should be. Implementing a UX strategy makes it easier to keep the focus on the organization and align the website with the experience you want your users to have with your brand. Furthermore, a UX strategy ensures that the company and its stakeholders have a say during research, designing process, and usability testing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are the main reasons why businesses need to have a UX strategy:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">UX strategy keeps stakeholders informed on user experience and the benefits that UX design brings to the organization<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It streamlines UX research, design process and <a href=\"https:\/\/alphaefficiency.com\/qa-design-process\">design QA process<\/a><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It outlines ways to measure the success of user experience<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It provides a higher level of understanding of the importance of UX design<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It helps deliver the values and promises of your brand to the end-user<\/span><\/li>\n<\/ul>\n<h2 id=\"steps\">First steps in creating a UX strategy<\/h2>\n<p><span style=\"font-weight: 400;\">With years of experience in providing <\/span><a href=\"https:\/\/alphaefficiency.com\/web-design-agency-chicago\"><span style=\"font-weight: 400;\">web design services<\/span><\/a><span style=\"font-weight: 400;\">, our UX strategy creation process starts with data research and multiple conversations with relevant people. That includes:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Primary stakeholders<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Secondary stakeholders<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Users<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Beta testers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Experts in the subject matter<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Competitors\u2019 users<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Industry data<\/span><\/li>\n<\/ul>\n<h4>Primary stakeholders<\/h4>\n<p><span style=\"font-weight: 400;\">Primary stakeholders are persons in charge of the digital product. In most startup companies, these are usually the CEO and CTO. On the other hand, more established companies often have multiple C-suite members.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The main interest of primary stakeholders is usually the way the user experience impacts company growth, money flow, business value, and profits. In order to get prepared for the interview with primary stakeholders, consider asking them the following questions:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What are the main reasons for choosing this revenue model?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What are your biggest concerns regarding the user experience, and why?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What do you feel is functioning well so far?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How would you compare your website to your competitors\u2019?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What metrics would you like to see improved?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Before the interview takes place, it is important to research the role of each primary stakeholder within the company. That will allow you to ask relevant questions in order to get meaningful feedback during the discovery phase.<\/span><\/p>\n<h4>Secondary stakeholders<\/h4>\n<p><span style=\"font-weight: 400;\">Secondary stakeholders are responsible for managing various departments and executing the company\u2019s objectives. These are usually digital product managers, marketing leads, lead researchers, executives, and other professionals that either influence or rely on digital products\u2019 UX.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These people know the company\u2019s ins and outs and understand its challenges and constraints. It is actually these elements that primarily impact the user experience as a whole.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">During the interview with secondary stakeholders, asking them about their concerns and expectations is crucial. That will give you a better idea of various areas you can explore when creating a UX strategy that aligns with high-level directives. It is once again important to ask questions within their area of expertise, as anything beyond that may result in misleading information and best guesses.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Focus on their roles and the way their responsibilities may affect users.<\/span><\/p>\n<h4>Users<\/h4>\n<p><span style=\"font-weight: 400;\">If the digital product already exists (for example, if you are doing additional work on a website that is already live), you can talk to its current users to get their perspective as part of your website strategy. It is important to avoid offering compensation for these interviews since that may influence their feedback. Interviewing current users is really important when it comes to <a href=\"https:\/\/alphaefficiency.com\/ecommerce-web-design-services\">eCommerce web design<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the beginning of the interview, you should explain that you are looking for ways to improve the website. Here are a few guidelines to follow when preparing for these interviews:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Schedule calls or in-person interviews with at least three users. That should be enough since, after a certain number of interviews, you\u2019ll probably start hearing the same things over again.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Take other team members with you. Another designer could take notes while you ask questions, while a marketer or a developer could gather firsthand info on users\u2019 behaviors and habits regarding the website use.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Take notes on the way users found the website and the features they found most useful.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your questions should focus on their behavior rather than feelings or preferences.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Avoid asking simple yes or no questions. Open-ended questions result in more meaningful feedback.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Consider the list of questions you prepared as a guideline rather than a strict script. Ask a lot of follow-up questions and see where the conversation takes you. This way, you\u2019ll get a chance to explore things you may not have considered prior to the interview.<\/span><\/li>\n<\/ul>\n<h4>Beta testers<\/h4>\n<p><span style=\"font-weight: 400;\">Talking with beta testers can sometimes be the most challenging part of creating a UX strategy. Beta testers are usually more frustrated with bugs or the website\u2019s lack of certain features. It is your job to note those issues and focus on the problems your website aims to resolve.<\/span><\/p>\n<h4>Experts in subject matter<\/h4>\n<p><span style=\"font-weight: 400;\">These experts can help you get a grasp on the context of the market, digital product, and user data. Experts in the subject matter are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Experienced visual designers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Programming and technical specialists<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Behavioral psychologists<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">User researchers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Data scientists<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Project managers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Successful startup owners<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Business consultants<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You should prepare well for these interviews and come up with only the questions related to your website, users, and business goals. It is essential to take note of all of their answers instead of only considering those that support the narrative your business holds.\u00a0<\/span><\/p>\n<h4>Competitors\u2019 users<\/h4>\n<p><span style=\"font-weight: 400;\">The best way to understand your competitive advantages and the way that impacts creating a UX strategy is to research what users think about your competitors\u2019 websites. The easiest way to find their pain points is to read competitors\u2019 reviews. Make parallels between your website and theirs and take notes of common complaints. It is also a good idea to check positive reviews and see what users like about their websites. You can use that info to implement some of the features on your website.<\/span><\/p>\n<h4>Industry data<\/h4>\n<p><span style=\"font-weight: 400;\">Combining user feedback and analytics data will put patterns in user behavior into context. For example, if data shows a significant number of drop-offs during signup and users also complain about their troubles in navigating the signup flow, you\u2019ll easily be able to see the correlation between feedback and data. You can combine event-tracking tools such as <\/span><a href=\"https:\/\/neilpatel.com\/\"><span style=\"font-weight: 400;\">KISSMetrics<\/span><\/a><span style=\"font-weight: 400;\"> and predictive behavior tools like <\/span><a href=\"https:\/\/www.madkudu.com\/\"><span style=\"font-weight: 400;\">MadKudu<\/span><\/a><span style=\"font-weight: 400;\"> to better understand the meaning and weight of each feedback.<\/span><\/p>\n<h2 id=\"tips\">Tips for creating a UX strategy<\/h2>\n<p><span style=\"font-weight: 400;\">Now, we have finally come to the main topic of our conversation. So far, we have discussed ways to prepare for creating a UX strategy. In this section of the article, we\u2019ll outline the approach you should take as we suggest essential steps in creating a successful UX strategy.<\/span><\/p>\n<h4>Keep a user-centered approach<\/h4>\n<p><span style=\"font-weight: 400;\">Always keep users at the center of your focus and set your goals accordingly. As we have mentioned at the beginning of the article, the main reason for creating a UX strategy in the first place is to align the goals of your business with user experience design. That means you should not try to profit at the expense of your users but rather tend to their needs and wants.<\/span><\/p>\n<h4>Prioritize users over profits<\/h4>\n<p><span style=\"font-weight: 400;\">We have just mentioned this, but here is a chance to elaborate. While the goal of every business is to make a profit, the user experience should always be transparent. For example, if the primary purpose of your website is to gather subscriptions to your services, don\u2019t make your users struggle to cancel the subscription. The word spreads out really fast, so a practice like this can do more damage than good in the long run.<\/span><\/p>\n<h4>Define the business UX roadmap<\/h4>\n<p><span style=\"font-weight: 400;\">While preparing for this task, you interviewed various users and stakeholders. Now it\u2019s time to use that information to define a long-term roadmap for website design and user experience.<\/span><\/p>\n<h4>Set specific and realistic goals<\/h4>\n<p><span style=\"font-weight: 400;\">Identify your website design based on:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Stakeholder feedback<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">User research<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Competitor analysis<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It is important to be as explicit as possible with your goals. For example, instead of planning to increase user signups, be specific and set a goal of increasing user signups by 20% each year. Stick to those plans and deliver on the promises made.<\/span><\/p>\n<h4>Define circumstances of use<\/h4>\n<p><span style=\"font-weight: 400;\">Identify circumstances under which your audience uses your website. Define:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Who<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">When<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Where<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Why<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Elaborate on your users and their environment as much as you can. That will help your designers connect with your audience on a higher level when thinking about UX. One more thing to remember is that the experience that your users have with your business extends far beyond your website and onto ads, messaging, policies, user agreements, and customer support.<\/span><\/p>\n<h4>Make regular strategy reviews and updates<\/h4>\n<p><span style=\"font-weight: 400;\">Considering the world is in constant motion, and people\u2019s aspirations change, your website user experience strategy mustn\u2019t be set in stone. It should rather evolve over time and adapt to new technologies, market shifts, legislations, and whatever comes your company\u2019s way.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It would be wise to go over your strategy at least once a year to ensure that you remain on the right track regarding your long-term objectives. This is when you\u2019ll likely benefit from <a href=\"https:\/\/alphaefficiency.com\/5-tips-to-choose-for-in-reliable-web-design-company\">choosing the right web design agency<\/a>. Also, review the previous year\u2019s performance to check whether you should update your goals or maybe even set new ones.<\/span><\/p>\n<h2 id=\"final\">Final thoughts<\/h2>\n<p><span style=\"font-weight: 400;\">As you can see, a well-crafted UX strategy can help you map out the best possible outcome for both your users and stakeholders. The process helps you and your team identify problem areas, reflect on them, and ask important questions regarding the future. Still, bear in mind that creating the strategy isn\u2019t enough for it to bring profitable results; each team member should use it as a guide to achieving positive results. Moreover, it\u2019s advisable to reflect on your strategy every now and then to ensure your goals are being met and determine any obstacles that might come along the way.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>User experience strategy guides UX teams through the process of conceptualizing and designing digital products and is as essential as your company\u2019s mission statement. It bridges the gap between UX design and business strategy, allowing teams to reasonably prioritize tasks, ensuring no resources are wasted on non-essential aspects of product development. In today\u2019s article, our &hellip; <a href=\"https:\/\/alphaefficiency.com\/creating-ux-strategy\">Continued<\/a><\/p>\n","protected":false},"author":31,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[357,353],"tags":[],"class_list":["post-17823","post","type-post","status-publish","format-standard","hentry","category-user-experience","category-web-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Creating a profitable UX strategy: A walkthrough - Alpha Efficiency.\u2122<\/title>\n<meta name=\"description\" content=\"UX strategy bridges the gap between UX design and business strategy, creating atmosphere that allow teams to reasonably prioritize tasks,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alphaefficiency.com\/creating-ux-strategy\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creating a profitable UX strategy: A walkthrough - 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