We partnered with Connected Stories, a multi-disciplinary collaborative, to build a brand identity that reflects their commitment to strengthening support systems for children and young people. Rooted in the belief that it truly takes a village to raise a child, their mission to nurture confidence, curiosity and resilience inspired a brand built on empathy, trust and impact. We translated this into a framework that communicates purpose with clarity.
The resulting identity is dynamic, characterful and deeply connected to their work. Custom typography, flexible graphic devices and a distinctive brand symbol express the power of connection, while colour cues help distinguish their three specialist arms – Numeracy, Justice and Leaders. Applied across digital, print and social settings, the system empowers Connected Stories to communicate with consistency and credibility, supporting their aim to create change for children who need it most.
