Papers by Hossein Mohammadi
Computers in Human Behavior, 2015
The purpose of this paper is to examine an integrated model of TAM and D&M to explore the effects... more The purpose of this paper is to examine an integrated model of TAM and D&M to explore the effects of quality features, perceived ease of use, perceived usefulness on users' intentions and satisfaction, alongside the mediating effect of usability towards use of e-learning in Iran. Based on the e-learning user data collected through a survey, structural equations modeling (SEM) and path analysis were employed to test the research model. The results revealed that ''intention'' and ''user satisfaction'' both had positive effects on actual use of e-learning. ''System quality'' and ''information quality'' were found to be the primary factors driving users' intentions and satisfaction towards use of e-learning. At last, ''perceived usefulness'' mediated the relationship between ease of use and users' intentions. The sample consisted of e-learning users of four public universities in Iran. Past studies have seldom examined an integrated model in the context of e-learning in developing countries. Moreover, this paper tries to provide a literature review of recent published studies in the field of e-learning.
Purpose – The purpose of this paper is to explore barriers, the mediating role of usability and t... more Purpose – The purpose of this paper is to explore barriers, the mediating role of usability and the moderating effects of subjective norms, personal innovativeness, self-efficacy, and perceived image on users’ attitudes towards loyalty to internet banking in Iran.
Design/ methodology/ approach – Based on the consumer data collected from a survey, structural equations modeling (SEM) and path analysis were employed to test the research model.
Findings – The results revealed that “low perceived usefulness” and “low perceived ease of use” both had negative effects on users’ attitudes. “Low awareness” and “low system compatibility” were found to be the main factors impeding users’ attitudes towards loyalty to internet banking. “Perceived usefulness” showed no mediating role in the relationship between ease of use and users’ attitudes. At last, all concerned moderators moderated the relationships between ease of use/ usefulness and users’ attitudes.
Research limitation/implication – The sample was only composed of internet banking users of one Iranian bank and non-users were not studied.
Originality/value – Past studies have seldom examined the role of individual drivers such as personal innovativeness and self-efficacy, and social drivers such as subjective norms and perceived image as moderating variables in the context of developing countries.
The purpose of this paper is to examine an integrated model of TAM and IS success model to explor... more The purpose of this paper is to examine an integrated model of TAM and IS success model to explore the effects of quality features, perceived ease of use, perceived usefulness on users’ intentions and satisfaction, alongside the mediating effect of usability towards use of e-learning in Iran. Based on the e-learning user data collected through a survey, structural equations modeling (SEM) and path analysis were employed to test the research model. The results revealed that “intention” and “user satisfaction” both had positive effects on actual use of e-learning. “System quality” and “information quality” were found to be the primary factors driving users’ intentions and satisfaction towards use of e-learning. At last, “perceived usefulness” mediated the relationship between ease of use and users’ intentions. The sample consisted of e-learning users of four public universities in Iran. Past studies have seldom examined an integrated model in the context of e-learning in developing countries. Moreover, this paper tries to provide a literature review of recent published studies in the field of e-learning.
Purpose – The purpose of this paper is to explore barriers, the mediating role of usability and t... more Purpose – The purpose of this paper is to explore barriers, the mediating role of usability and the moderating effects of self-efficacy and perceived image on consumers’ attitudes towards use of mobile banking in Iran.
Design/ methodology/ approach – Based on the consumer data collected through a survey, structural equations modeling (SEM) and path analysis were employed to test the research model.
Findings – The results revealed that “system compatibility” was found to be the main factor affecting users’ attitudes towards use of mobile banking. “Resistance” showed a significant negative effect on both ease of use and usefulness. “Perceived usefulness” mediated the relationship between ease of use and users’ attitudes. At last, contrary to self-efficacy which showed no significant effect, perceived image moderated the relationships between usefulness and attitude.
Research limitation/implication – The sample was only composed of mobile banking users and non-users were not studied.
Originality/value – Past studies have seldom examined the role of individual and social drivers like self-efficacy and perceived image as moderating variables in the context of developing countries.
Keywords TAM; Mobile banking; Attitude; Self-efficacy; Perceived image
The purpose of this paper is to examine an integrated model of TAM and IS success model to explor... more The purpose of this paper is to examine an integrated model of TAM and IS success model to explore the effects of quality features, perceived ease of use, perceived usefulness on users’ intentions and satisfaction and their effects on e-learning outcomes such as actual use and perceived learning assistance, alongside the mediating effect of usability towards use of e-learning in Iran. Based on the e-learning user data collected through a survey, structural equations modeling (SEM) and path analysis were employed to test the research model. The results revealed that “intention” and “user satisfaction” both had positive effects on actual use of e-learning. “System quality” and “information quality” were found to be the primary factors driving users’ intentions and satisfaction towards use of e-learning. E-learning outcomes such as actual use and perceived learning assistance were positively predicted by satisfaction and intention. At last, “perceived usefulness” mediated the relationship between ease of use and users’ intentions. The sample consisted of e-learning users of four public universities in Iran. Past studies have seldom examined an integrated model in the context of e-learning in developing countries. Moreover, this paper tries to provide a literature review of recent published studies in the field of e-learning.
The purpose of this paper is to explore barriers, the mediating role of usability and the moderat... more The purpose of this paper is to explore barriers, the mediating role of usability and the moderating effects of personal innovativeness and subjective norms on consumers’ attitudes towards use of mobile banking in Iran. Based on the consumer data collected through a survey, structural equations modeling (SEM) and path analysis were employed to test the research model. The results revealed that “system compatibility” was found to be the main factor affecting users’ attitudes towards use of mobile banking. “Resistance” showed a significant negative effect on both ease of use and usefulness. “Perceived usefulness” mediated the relationship between ease of use and users’ attitudes. At last, both subjective norms and personal innovativeness moderated the relationships between usefulness and attitude. The sample was only composed of mobile banking users and non-users were not studied. Past studies have seldom examined the role of individual drivers like personal innovativeness and social drivers like subjective norms as moderating variables in the context of developing countries.
The purpose of this paper is to explore the effects of perceived ease of use, perceived usefulnes... more The purpose of this paper is to explore the effects of perceived ease of use, perceived usefulness, subjective norm, perceived image, personal innovativeness, individual mobility, absorptive capacity, and self-efficacy on user intention and satisfaction, alongside the mediating effect of usability towards use of m-learning in Iran. Based on the m-learning user data collected through a survey, structural equations modeling (SEM) and path analysis were employed to test the research model. The results revealed that “intention” and “user satisfaction” both predicted the actual use of m-learning. “Subjective norm” and “perceived image” were found to be the most important antecedents of user intention towards use of m-learning. At last, “perceived usefulness” mediated the relationship between ease of use and user intention. The sample consisted of e-learning users of only four public universities in Iran and private universities were not studied. Past studies have seldom examined the proposed antecedents in the context of m-learning based on an integrated model of TAM and ECT in developing countries. Moreover, this paper tries to provide a literature review of recent published studies in the field of m-learning.
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Papers by Hossein Mohammadi
Design/ methodology/ approach – Based on the consumer data collected from a survey, structural equations modeling (SEM) and path analysis were employed to test the research model.
Findings – The results revealed that “low perceived usefulness” and “low perceived ease of use” both had negative effects on users’ attitudes. “Low awareness” and “low system compatibility” were found to be the main factors impeding users’ attitudes towards loyalty to internet banking. “Perceived usefulness” showed no mediating role in the relationship between ease of use and users’ attitudes. At last, all concerned moderators moderated the relationships between ease of use/ usefulness and users’ attitudes.
Research limitation/implication – The sample was only composed of internet banking users of one Iranian bank and non-users were not studied.
Originality/value – Past studies have seldom examined the role of individual drivers such as personal innovativeness and self-efficacy, and social drivers such as subjective norms and perceived image as moderating variables in the context of developing countries.
Design/ methodology/ approach – Based on the consumer data collected through a survey, structural equations modeling (SEM) and path analysis were employed to test the research model.
Findings – The results revealed that “system compatibility” was found to be the main factor affecting users’ attitudes towards use of mobile banking. “Resistance” showed a significant negative effect on both ease of use and usefulness. “Perceived usefulness” mediated the relationship between ease of use and users’ attitudes. At last, contrary to self-efficacy which showed no significant effect, perceived image moderated the relationships between usefulness and attitude.
Research limitation/implication – The sample was only composed of mobile banking users and non-users were not studied.
Originality/value – Past studies have seldom examined the role of individual and social drivers like self-efficacy and perceived image as moderating variables in the context of developing countries.
Keywords TAM; Mobile banking; Attitude; Self-efficacy; Perceived image
Design/ methodology/ approach – Based on the consumer data collected from a survey, structural equations modeling (SEM) and path analysis were employed to test the research model.
Findings – The results revealed that “low perceived usefulness” and “low perceived ease of use” both had negative effects on users’ attitudes. “Low awareness” and “low system compatibility” were found to be the main factors impeding users’ attitudes towards loyalty to internet banking. “Perceived usefulness” showed no mediating role in the relationship between ease of use and users’ attitudes. At last, all concerned moderators moderated the relationships between ease of use/ usefulness and users’ attitudes.
Research limitation/implication – The sample was only composed of internet banking users of one Iranian bank and non-users were not studied.
Originality/value – Past studies have seldom examined the role of individual drivers such as personal innovativeness and self-efficacy, and social drivers such as subjective norms and perceived image as moderating variables in the context of developing countries.
Design/ methodology/ approach – Based on the consumer data collected through a survey, structural equations modeling (SEM) and path analysis were employed to test the research model.
Findings – The results revealed that “system compatibility” was found to be the main factor affecting users’ attitudes towards use of mobile banking. “Resistance” showed a significant negative effect on both ease of use and usefulness. “Perceived usefulness” mediated the relationship between ease of use and users’ attitudes. At last, contrary to self-efficacy which showed no significant effect, perceived image moderated the relationships between usefulness and attitude.
Research limitation/implication – The sample was only composed of mobile banking users and non-users were not studied.
Originality/value – Past studies have seldom examined the role of individual and social drivers like self-efficacy and perceived image as moderating variables in the context of developing countries.
Keywords TAM; Mobile banking; Attitude; Self-efficacy; Perceived image