( ABOUT )
I’m an independent graphic designer and art director with ten years of experience. I work with cultural and commercial clients, and collaborate with studios and creatives who value clarity and craft. I do my best work in environments that leave space to think and refine. I bring an editorial eye, typographic rigour, and a strong understanding of production (especially in print) across publications, visual identities, and art direction. After five years as a design director, I’ve returned to hands-on work, partnering directly with clients on projects that are clear in purpose and considered in execution.
( CURRENTLY )
Independent Designer
Art Director
( FORMERLY )
2025
Senior Designer
LG2
Toronto, Canada
2025–2019
Design Director
The Office of Gilbert Li
Toronto, Canada
2019–2017
Senior Designer
The Office of Gilbert Li
Toronto, Canada
2017–2015
Designer
The Office of Gilbert Li
Toronto, Canada
2015–2012
Junior Digital Art Director
McCann Canada
Toronto, Canada
2012
Intern
Roots Canada
Toronto, Canada
( GET IN TOUCH )
( ELSEWHERE )
( EXPERTISE )
Art Direction
Brand Identity
Book Design
Creative Direction
Digital Design
Editorial Design
Print Production
Typesetting
( SELECT CLIENTS )
Art Gallery of Ontario
Asymetric
Greg Girard
Magenta
McMichael Art Collection
Metcalf Foundation
Patel Brown Gallery
Polaris Music Prize
TD Bank
Undivided Creative
University of Toronto
( COLLABORATORS )
Adrian Forrow
Gilbert Li
Jim Shedden
Kathryn Yeun
Paul Jerinkitsch
Paul Weeks
Robyn Lew
Sam Island
Sara Wong
Sébastien Thibault
Shalan and Paul
Theo Gibson
Vicky Lam
Wenting Li

Photo: NIKKI ORMEROD