Books by Francisco Yus
The Discursive Construction of Place in the Digital Age, 2023
This collection calls for greater attention to the need for a clearer understanding of the role o... more This collection calls for greater attention to the need for a clearer understanding of the role of discourse in the process of placemaking in the digital age and the increasing hybridisation of physical and virtual worlds. The volume outlines a new conceptualisation of place in the time of smartphones, whose technological and social afordances evoke placemaking as a collaborative endeavour which allows users to create and maintain a sense of community around place as shareable or collective experience. Taken together, the chapters argue for a greater emphasis on the ways in which users employ discourse to manage this physical-virtual interface in digital interactions and in turn, produce "remixed" cultural practices that draw on diverse digital semiotic resources and refect their everyday experiences of place and location. The book explores a wide range of topics and contexts which embody these dynamics, including livestreaming platforms, mourning in the digital age, e-service encounters, and Internet forums. While the overlay of physical and virtual information on locationbased media is not a new phenomenon, this volume argues that, in the face of its increasing pervasiveness, we can better understand its unfolding and future directions for research by accounting for the signifcance of place in today's interactions. This book will be of interest to students and scholars in discourse analysis, digital communication, pragmatics, and media studies
Pragmatics of Internet Humour (Palgrave Macmillan), 2023
This book provides a first thorough analysis of internet humour from a cognitive-pragmatic perspe... more This book provides a first thorough analysis of internet humour from a cognitive-pragmatic perspective, covering a wide range of discourses that are pervasive online and focusing especially on messaging interactions, social networking sites and memes. Its chapters describe the inferential strategies implemented to turn online coded discourses into meaningful interpretations, which in turn can be devised and manipulated for the sake of humour. Furthermore, and apart from the typical object of pragmatic research (humorous discourses), the book emphasises the importance of the interfaces’ design and of the qualities of the users engaged in humorous interactions (called contextual constraints), additionally highlighting the parallel significance of the various effects, shaped as feelings and emotions, that stem from humorous communication on the internet. In sum, the book delivers a rich and detailed account of humorous internet discourses through dissecting their affordances as a medium, tracking the users’ intentions, and predicting the audiences’ interpretive strategies, with the goal of helping the reader obtain a better understanding of internet humour and its role in today’s online interactions.
Routledge, 2021
This book offers a unique model for understanding the cognitive underpinnings, interactions and d... more This book offers a unique model for understanding the cognitive underpinnings, interactions and discursive effects of our evolving use of smartphones in everyday app-mediated communication, from text messages and gifs to images, video and social media apps.
Adopting a cyberpragmatics framework, grounded in cognitive pragmatics and relevance theory, it gives attention to how both the particular interfaces of different apps and users’ personal attributes influence the contexts and uses of smartphone communication. The communication of emotions – in addition to primarily linguistic content – is foregrounded as an essential element of the kinds of ever-present paralinguistic and phatic communication that characterizes our exchange of memes, gifs, "likes", and image- and video-based content. Insights from related disciplines such as media studies and sociology are incorporated as the author unpacks the timeliest questions of our digitally mediated age.
Aimed primarily at scholars and graduate students of communication, linguistics, pragmatics, media studies, and sociology of mass media, Smartphone Communication traffics in topics that will likewise engage upper-level undergraduate students.
Live streaming on Twitch: More pragmatics than meets the eye Why a pragmatic analysis of live str... more Live streaming on Twitch: More pragmatics than meets the eye Why a pragmatic analysis of live streaming on Twitch?
![Research paper thumbnail of Humour and Relevance [John Benjamins, 2016]](https://a.academia-assets.com/images/blank-paper.jpg)
This book offers a cognitive-pragmatic, and specifically relevance-theoretic, analysis of differe... more This book offers a cognitive-pragmatic, and specifically relevance-theoretic, analysis of different types of humorous discourse, together with the inferential strategies that are at work in the processing of such discourses. The book also provides a cognitive pragmatics description of how addressees obtain humorous effects. Although the inferences at work in the processing of normal, non-humorous discourses are the same as those employed in the interpretation of humour, in the latter case these strategies (and also the accessibility of contextual information) are predicted and manipulated by the speaker (or writer) for the sake of generating humorous effects. The book covers aspects of research on humour such as the incongruity-resolution pattern, jokes and stand-up comedy performances. It also offers an explanation of why ironies are sometimes labelled as humorous, and proposes a model for the translation of humorous discourses, an analysis of humour in multimodal discourses such as cartoons and advertisements, and a brief exploration of possible tendencies in relevance-theoretic research on conversational humour.
PhD Thesis, University of Alicante, Departamento de Filología Inglesa, 1995
Cyberpragmatics is an analysis of Internet-mediated communication from the perspective of cogniti... more Cyberpragmatics is an analysis of Internet-mediated communication from the perspective of cognitive pragmatics. It addresses a whole range of interactions that can be found on the Net: the web page, chat rooms, instant messaging, social networking sites, 3D virtual worlds, blogs, videoconference, e-mail, Twitter, etc. Of special interest is the role of intentions and the quality of interpretations when these Internet-mediated interactions take place, which is often affected by the textual properties of the medium. The book also analyses the pragmatic implications of transferring offline discourses (e.g. printed paper, advertisements) to the screen-framed space of the Net. And although the main framework is cognitive pragmatics, the book also draws from other theories and models in order to build up a better picture of what really happens when people communicate on the Net. This book will interest analysts doing research on computer-mediated communication, university students and researchers undergoing post-graduate courses or writing a PhD thesis.
siguen sustentando la calidad comunitaria de los agrupamientos sociales, estén o no delimitados p... more siguen sustentando la calidad comunitaria de los agrupamientos sociales, estén o no delimitados por un marco físico (Preece y Maloney-Krichmar, 2003: 3). 5. Normas y obligaciones de obligado cumplimiento. Vivir en comunidad ofrece al ser humano una serie de ventajas incuestionables pero, a cambio, le exige el cumplimiento de una serie de normas y obligaciones que, en principio, están destinadas a favorecer el desarrollo y sostenimiento de los cimientos sobre los que se apoya la comunidad (cf. Jones, 1997b: 18). Las existencia de normas es básica en lo que Komito (1998) etiqueta como comunidades basadas en normas, cuya marca distintiva es, precisamente, la existencia de reglas que regulan el comportamiento de sus miembros. Según este autor, esta clase de comunidad no se reduce a los agrupamientos humanos en espacios físicos, sino que otras etiquetas usadas en la bibliografía, como las comunidades de interés o las comunidades en la practica (communities of practice), ampliamente empleadas en las descripciones de las comunidades de Internet, también pueden desarrollar normas que rijan su eficacia. 6. Metas comunes. Pertenecer a una comunidad conlleva un interés en que los integrantes compartan unas metas comunes centradas, sobre todo, en la continuidad de determinados rasgos comunitarios y su pervivencia en el tiempo (Agren, 1999). 7. Valores o intereses comunes. En contra de lo que ocurre con los agrupamientos sociales no comunitarios, en las comunidades existe un conocimiento tácito o explícito de una serie de valores o intereses que todos los integrantes deben fomentar y preservar como marca de identidad comunitaria (Baker y Ward, 2002: 211). No se trata, pues, simplemente de pertenecer a una comunidad, sino que se exige una 9 participación activa de dicha pertenencia y una responsabilidad hacia lo que ello supone, es decir, hacia lo que podría denominarse la "cultura" del grupo (Etzioni y Etzioni, 1999). Esta idea no es, por supuesto, nueva. Ya en 1630, en un barco que se dirigía a Nueva Inglaterra, John Winthrop (citado en Beamish, 1995) gritaba a los pasajeros que debían deleitarse los unos con los otros, regocijarse juntos, teniendo siempre sobre sus ojos su Comunión y su Comunidad en el trabajo, su Comunidad como miembros del mismo cuerpo. Aunque, obviamente esta intensidad en el sentimiento comunitario ha fluctuado en el tiempo, Beamish (ibíd.) apunta que en los últimos años ha aumentado la creencia de que la fragmentación que están sufriendo las comunidades actuales puede verse reducida o minimizada gracias a una vuelta y a un fortalecimiento de los 10 intereses comunitarios por encima del individualismo exacerbado que ha marcado a la sociedad del fin del milenio. 8. Sentimiento de pertenencia. Otra característica que se repite en los estudios existentes sobre la comunidad es que los miembros de las comunidades desarrollan sentimientos de pertenencia que les permiten, al mismo tiempo, ser conscientes de no pertenecer a otros agrupamientos sociales.
Internet Francisco Yus Ariel, 2001 9 2. ÉSTE [O ÉSTA] SOY YO (COMO MIEMBRO DE UNA ORGANIZACIÓN).
El discurso oral frente al discurso escrito en la filosofía y en la lingüística Francisco Yus Ram... more El discurso oral frente al discurso escrito en la filosofía y en la lingüística Francisco Yus Ramos UNIVERSIDAD DE ALICANTE Servicio de Publicaciones 1998 PARTE I TEORÍA FILOSÓFICA: LA DECONSTRUCCIÓN Y SU ÉNFASIS EN LA ESCRITURA INTRODUCCIÓN A LA TEORÍA DERRIDIANA 1. Esta introducción no habría sido posible sin la inestimable ayuda de mi amigo y filósofo Jesús García.
Reservados todos los derechos. No se permite reproducir, almacenar en sistemas de recuperación de... more Reservados todos los derechos. No se permite reproducir, almacenar en sistemas de recuperación de la información ni transmitir alguna parte de esta publicación, cualquiera que sea el medio empleado -electrónico, mecánico, fotocopia, grabación, etc.-, sin el permiso previo de los titulares de los derechos de la propiedad intelectual.
The philosopher Paul Grice outlined several Maxims around a Cooperative Principle that accounted ... more The philosopher Paul Grice outlined several Maxims around a Cooperative Principle that accounted for speakers' cooperative attitude in the conversations in which they participate. His ideas have been applied extensively to discourse analysis from a pragmatic perspective. However, in the case of alternative comics the flouting of the Maxims is not so much an overt expression of cooperation, as an effective tool of social stratification. The hypothesis underlying this book is that when comic characters violate the Cooperative Principle in class-specific ways the boundaries between the social classes are reinforced, and therefore a clearer threefold picture of English society (low, middle, high) is presented to the reader simply because of the exploitation of several uncooperative discourse strategies.
The philosopher Paul Grice outlined several Maxims around a Cooperative Principle that accounted ... more The philosopher Paul Grice outlined several Maxims around a Cooperative Principle that accounted for speakers' cooperative attitude in the conversations in which they participate. His ideas have been applied extensively to discourse analysis from a pragmatic perspective. However, in the case of alternative comics the flouting of the Maxims is not so much an overt expression of cooperation, as an effective tool of social stratification. The hypothesis underlying this book is that when comic characters violate the Cooperative Principle in class-specific ways the boundaries between the social classes are reinforced, and therefore a clearer threefold picture of English society (low, middle, high) is presented to the reader simply because of the exploitation of several uncooperative discourse strategies.
Book chapters by Francisco Yus
The Cambridge Handbook of Language in Context, 2024
Within a cyberpragmatic framework rooted in cognitive pragmatics (Yus 2011), context is basically... more Within a cyberpragmatic framework rooted in cognitive pragmatics (Yus 2011), context is basically information that is brought to bear in turning the schematic coded input (e.g. spoken, written or typed words) into interpretations. Although it is undeniable that contextual information may stem from different sources, eventually what is at stake in contextualisation is to mentally assess and select the appropriate quality and quantity of information that allows us to reach meaningful interpretations. Regarding the specificity of social media and internet communication overall, several challenges for pragmatic analysis arise, some of which will be addressed in this chapter. Specifically, what interests most in an analysis of context online are: (a) the role of the interfaces in favouring/limiting the contextualisation of utterances; (b) the role of the physical-virtual interface in today's internetmediated communication; and specially (c) the differentiation of the user's personal, interactive and social contexts managed in everyday virtual communication.
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Books by Francisco Yus
Adopting a cyberpragmatics framework, grounded in cognitive pragmatics and relevance theory, it gives attention to how both the particular interfaces of different apps and users’ personal attributes influence the contexts and uses of smartphone communication. The communication of emotions – in addition to primarily linguistic content – is foregrounded as an essential element of the kinds of ever-present paralinguistic and phatic communication that characterizes our exchange of memes, gifs, "likes", and image- and video-based content. Insights from related disciplines such as media studies and sociology are incorporated as the author unpacks the timeliest questions of our digitally mediated age.
Aimed primarily at scholars and graduate students of communication, linguistics, pragmatics, media studies, and sociology of mass media, Smartphone Communication traffics in topics that will likewise engage upper-level undergraduate students.
Book chapters by Francisco Yus
Adopting a cyberpragmatics framework, grounded in cognitive pragmatics and relevance theory, it gives attention to how both the particular interfaces of different apps and users’ personal attributes influence the contexts and uses of smartphone communication. The communication of emotions – in addition to primarily linguistic content – is foregrounded as an essential element of the kinds of ever-present paralinguistic and phatic communication that characterizes our exchange of memes, gifs, "likes", and image- and video-based content. Insights from related disciplines such as media studies and sociology are incorporated as the author unpacks the timeliest questions of our digitally mediated age.
Aimed primarily at scholars and graduate students of communication, linguistics, pragmatics, media studies, and sociology of mass media, Smartphone Communication traffics in topics that will likewise engage upper-level undergraduate students.
In order to identify both this state of affairs and the underlying dissociative attitude, the communicator (speaker, writer, internet user) expects their addressees to be able to access the necessary amount of contextual information that, at some stage during the interpretation of the ironic utterance, invalidates the choice of an explicit interpretation as possibly intended. According to the specific proposal made in this chapter, certain supportive contextual information —for instance, nonverbal communication— expected by communicators and available to addressees in face-to-face scenarios is absent or needs to be re-adjusted in many of the forms of internet-mediated communication that users engage in on a regular basis (e.g. social media or messaging apps). However, such contextual limitation by no means discourages users from engaging in ironic communication online (quite the opposite, see below). This chapter therefore pursues a twofold aim: (1) to show the ways in which ironies are produced and inferred on the various internet interfaces (social media, messaging apps...); and (2) to address the ways in which irony-triggering contextual information is predicted, accessed and managed when attempting to infer ironies online.
This proposal will now be applied to ironic communication online, with the following research questions: (a) Are the aforementioned contextual sources similarly at work in online environments? And (b) How does the cues-filtered quality that some internet discourses exhibit impact eventual (un)successful irony comprehension? The initial premise is that irony is processed in the same way in either environment, physical or virtual, but the role and activation of these sources will differ depending on the options for contextualisation (i.e. the interface affordances) that are offered to users.
https://personal.ua.es/francisco.yus/emo/Emo2016.pdf
Handout, page 1 available here:
https://personal.ua.es/francisco.yus/emo/h1.pdf
Handout, page 2 available here:
https://personal.ua.es/francisco.yus/emo/h2.pdf
Handout, page 3-4 available here:
https://personal.ua.es/francisco.yus/emo/h3-4.pdf
Handout, page 5-6 available here:
https://personal.ua.es/francisco.yus/emo/h5-6.pdf
Handout, page 7-8 available here:
https://personal.ua.es/francisco.yus/emo/h7-8.pdf
In this paper, I claim that the assumptions that successful ironical communication makes mutually manifest between speaker and hearer are also utterly important in the comprehension of ironies, facilitating the hearer’s ascription of the irony as humorous, mildly critical, explicitly critical, sarcastic or bluntly offensive. Therefore, there is second important role for epistemic vigilance beyond the initial identification of the speaker’s ironic intention (via dissociative attitude ascription), namely, to alert the hearer to the attitude that the speaker holds towards the assumptions made mutually manifest during the performance of ironic communication, specifically an attitude towards the source of the echo. As will be exemplified regarding humorous ironies, this attitude is not propositional, as in the main irony-related dissociative attitude, but affective, involving the feelings and emotions that the speaker holds towards the echoed content that is made mutually manifest during ironical communication.