Papers by Mohammed T Nuseir
Robot-Based Security Management System for Smart Cities Using Machine Learning Techniques
Impact of Supply Chain Resilience on Competitiveness with the Mediating Role of Supply Chain Capabilities: Empirical Evidence from the UAE Electronics Industry
Studies in big data, Dec 31, 2023
The Effect of Cyber Resilience Role in the Relationship of Intelligent Information System on the E-Supply Chain: An Empirical Evidence from the UAE Healthcare Industry
International journal of data and network science, 2024
Social media has recently drawn the attention of regulators and current research because of its i... more Social media has recently drawn the attention of regulators and current research because of its importance in meeting client demand and improving an organization's marketing success. Because of this, the current study investigates how social media strategy, analysts, and active involvement affect social media performance and how social platforms' results affect advertising outcomes for the UAE's electronic industry. This research also examines how customer satisfaction impacts the connections between marketing performance and social media. It also explores how social media performance mediates the intersection of social media tactics, experts, consistent presence on social media, and advertising performance. Data were collected via questionnaires, and data analysis was done using smart-PLS. The findings showed a favorable correlation between social media performance and social media strategies and active participation, as well as a good correlation between social media performance and marketing effectiveness. Additionally, the findings indicated that consumer satisfaction significantly regulates the link between social media performance and advertising effectiveness. They also highlight that social platform efforts positively mediate the link between social media tactics, analysts, active social media use, and performance. This study aided the regulatory agencies in their decision-making and directed them to sharpen their attention on social media to improve marketing efficiency.
Internet of Things (IoT): A Way to Expedite Production and Service Performance Empirical, Evidence from Textile Industry of United Arab Emirates (UAE)
2022 9th International Conference on Internet of Things: Systems, Management and Security (IOTSMS)
The Influence of E-Iearning, M-learning, and D-learning on the Student Performance: Moderating Role of Institutional Support
2022 International Arab Conference on Information Technology (ACIT), Nov 22, 2022
Agility in Higher Education Institutions to Management of Covid-19 Disaster in UAE
Springer eBooks, 2023
Business Analytics and Competitive Advantage for SMEs in UAE: A Mediating Role of Technology Assets
2022 International Arab Conference on Information Technology (ACIT), Nov 22, 2022
International Journal of Procurement Management, 2020
The past decade has witnessed a rise in the use of social media for communication. Social media h... more The past decade has witnessed a rise in the use of social media for communication. Social media have created virtual spaces that businesses use to sell their goods and services. Platforms such as Facebook, Twitter, WhatsApp and Instagram (the Big Four) have become known for linking individuals through text, pictorial, and video messaging, thus creating a way of passing information to customers instantly in a way that creates appeal. An evaluation of the level of involvement of customers with the Big Four indicates that businesses choose their social media platform based on the likelihood of reaching customers. This study identified the reciprocal relationships that businesses have with their customers via the four main social media platforms. This relationship has been created because customers feel they have an individual space in social media, and because the businesses that advertise on social media use personalised messaging to their advantage. This ownership and personalisation speak to the degree to which relationships are formed between corporate entities and individuals in contemporary society.
The Impacts of Social Media on Managing Customer Relationships with Brands in the UK
Springer eBooks, 2023
An Empirical Study Investigating the Role of Team Support in Digital Platforms and Social Media Marketing Towards Consumer Brand Awareness: A Case of the United Arab Emirates
Studies in computational intelligence, 2023
The Influence of Sharing Fake News, Self-Regulation, Cyber Bullying on Social Media Fatigue During COVID-19 Work Technology Conflict as Mediator Role
Studies in computational intelligence, 2023
Regulating Social Media and Its Effects on Digital Marketing: The Case of UAE
Studies in computational intelligence, 2023
Digital Marketing Strategies and the Impact on Customer Experience: A Systematic Review
Springer eBooks, 2023
The impact of entrepreneur orientation on sustainable entrepreneurship among SMEs in the UAE: mediating effects of the sustainability orientation and bricolage behaviours of entrepreneurs
International Journal of Trade and Global Markets, 2022
International journal of data and network science, 2022
The objective of this study is to determine the relationship of digital marketing as a wide emerg... more The objective of this study is to determine the relationship of digital marketing as a wide emerging marketing tool, in developing public relation values for modern business in the globalized competitive era of mature markets. For this study, the cross-sectional data were collected by 450 respondents including the people as customers, and the managerial staff of the different well-reputed organizations in the United Arab Emirates (UAE). The findings of this study highlight that there is a clear and strong relationship between digital marketing in developing public relations values, and modern businesses need this technique to develop equity and provide a distinct message about the vision and mission of the organization in the target market. The significance of this study is it addresses the theoretical gap in the literature, and the practical gap in business practices by providing the insight to utilize digital marketing not only for the promotion of products and services but could be used to promote public relation values.
Uncertain Supply Chain Management, 2022
Currently, artificial intelligence and marketing strategies have become significant factors for i... more Currently, artificial intelligence and marketing strategies have become significant factors for improving the business capabilities that lead to improved business performance. Thus, the current study investigates the impacts of artificial intelligence and marketing strategies on the organizational performance of the tourism industry in the UAE. The present study also examines the mediating role of organizational capabilities in linking artificial intelligence, marketing strategies, and organizational performance of the tourism industry in the UAE. The analysis of the moderating impact of organizational behavior on the links between artificial intelligence, marketing strategies, and organizational performance are also part of the current study's goals. This study used questionnaires to collect primary data from the respondents and analyzed it using Smart-PLS. The results indicated that artificial intelligence and marketing strategies have a positive association with the organizational performance of the tourism industry in the UAE. The outcomes also revealed that organizational capabilities positively mediate the links between artificial intelligence, marketing strategies, and organizational performance. The findings also demonstrated that organizational behavior significantly moderates the links between artificial intelligence, marketing strategies, and organizational performance of the tourism industry in the UAE. This study is relevant for regulators in supporting policy development related to artificial intelligence and marketing strategies for high organizational performance.
Uncertain Supply Chain Management, 2022
This study examined the relationship among blockchain technology utilization, information sharing... more This study examined the relationship among blockchain technology utilization, information sharing, supply chain flexibility, and competitive advantage in UAE financial institutions. For this purpose, a theoretical framework was examined regarding the relationship among blockchain technology utilization, information sharing, supply chain flexibility, and competitive advantage. Additionally, mediating effect of supply chain flexibility was also examined. This research is cross-sectional by design. The respondents collected the data in the form of questionnaires. The response rate of this study was 63.03%. The data collected was examined by Smart PLS. The study's findings confirm that supply chain flexibility is affected by blockchain technology and information technology, which affects the financial institutes' competitive advantage. The implications of these findings cannot be neglected in the financial industry.
Important Factors to Improve Student Performance in the Universities of UAE: Examining the Mediating Effect of using M-Learning
Assessment of the Perception of Usage of Facebook as a Business Tool in SMEs Through the Technological Acceptance Model (TAM) and Structural Equation Modeling
Springer eBooks, 2023
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Papers by Mohammed T Nuseir