37+ Best Digital Marketing Tools for Serious Brands

Looking for the best digital marketing tools to help grow your business?

Having an effective online presence is crucial for businesses to succeed. With so many marketing channels and tactics available, it can be overwhelming to manage everything manually. Fortunately, various digital marketing tools can help streamline processes, save time, and improve overall marketing efforts. 

In this article, we'll explore the best digital marketing tools for serious brands across different areas, including SEO, lead generation, social media marketing, email marketing, affiliate marketing, eCommerce, content marketing, analytics, and more.

What is Digital Marketing?

Digital marketing encompasses all marketing efforts that leverage digital channels to promote a brand, product, or service. It involves various tactics and strategies for reaching and engaging with target audiences through online platforms and devices.

Digital marketing encompasses a wide spectrum of online strategies for connecting with your target audience, building brand awareness, and ultimately driving conversions.

7 Types of Digital Marketing

Digital marketing encompasses many different marketing disciplines. Some of the most common ones include:

1. Search Engine Optimization (SEO): Optimizing your website and content to rank higher in search engine results pages (SERPs).
2. Social Media Marketing (SMM): Leveraging social media platforms to engage your audience, build brand loyalty, and drive website traffic.
3. Content marketing: Creating and sharing valuable content to attract and retain a clearly defined audience.
4. Email marketing: Building relationships and nurturing leads through targeted email campaigns.
5. Search engine marketing (SEM): Running targeted ads on search engines and social media platforms to reach a wider audience.
6. Affiliate marketing: Partnering with other businesses to promote their products or services and earn a commission on sales.
7. Ecommerce marketing: Implementing strategies to drive sales through your online store.

The Importance of Using Digital Marketing Tools

Digital marketing tools streamline your workflows, amplify your reach, and provide valuable data-driven insights. They empower you to:

• Enhance efficiency: Automate repetitive tasks, freeing up your time to focus on strategic initiatives.
• Gain deeper audience insights: Understand your target audience's behavior and preferences to tailor your campaigns for maximum impact.
• Optimize performance: Track key metrics and monitor campaign effectiveness, allowing you to refine your approach for better results.
• Stay ahead of the competition: Having the right tools can help you make more informed decisions, execute campaigns more efficiently, and deliver better results – ultimately staying ahead of the competition.
• Measure and track ROI (Return on Investment): Quantify the impact of your marketing efforts and demonstrate the true value of your digital strategy.

By recognizing the importance of digital marketing tools and investing in the right solutions, serious brands can streamline their processes, gain valuable insights, and maximize the impact of their marketing efforts, ultimately driving better results and achieving their desired outcomes.

That said, let's quickly look at the best digital marketing tools you should consider to boost your online presence and sales.

Best Digital Marketing Tools for SEO

SEO is the practice of improving the quality and quantity of traffic to your site. Studies show that 68% of online experiences begin with a search engine, making SEO an important digital marketing channel. SEO usually involves boosting your rankings on search engine results pages (SERPs). Below are some of the best SEO tools to help you achieve this:

1. All In One SEO (AIOSEO)

AIOSEO is the best digital marketing tool in the SEO category It’s a powerful yet easy-to-use SEO plugin that boasts over 3 million active users.

Millions of smart business owners use AIOSEO to boost their search engine rankings and drive qualified traffic to their WordPress sites. Remember, for you to achieve your business goals, you need to drive qualified traffic to your site. And AIOSEO has many powerful SEO features and modules to help you do that. 

The plugin even has features designed specifically for WordPress SEO. It lets you optimize your posts and pages for greater visibility on search engines. As a result, generating organic leads for your business becomes easier.

Examples of SEO features that can help you boost your online visibility include:

• Cornerstone Content: Helps you build topical authority and enhances your semantic SEO. 
• Search Statistics: This powerful Google Search Console integration lets you track your keyword rankings and see important SEO metrics with 1-click, and more.
• SEO Revisions: Track any changes you make to your site and see their impact on your SEO. Plus, you get to see on a timeline how Google updates affect your site.
• Advanced Robots.txt Generator: Easily generate and customize your robots.txt file for better crawling and indexing. 
• TruSEO Highlighter: Makes it easy to spot on-page SEO issues and gives recommendations for fixing them.
• AI Writing Assistant: Create SEO-friendly content with a personal writing Sherpa right inside your WordPress dashboard.
• And more.

The SEO modules in AIOSEO are super easy to use and designed to give your website and content a better chance of ranking. If you run an eCommerce store built on WooCommerce, AIOSEO has features built to help your product pages rank.

Plus, AIOSEO also has modules to help with local SEO, on-page SEO, and technical SEO. All these features make AIOSEO one of the best SEO marketing tools for WordPress users.

For step-by-step instructions on how to install AIOSEO, check our detailed installation guide.

Pricing: Starts at $49.60. A free plan is also available.

2. Broken Link Checker

Another essential digital marketing tool that can help boost your SEO is Broken Link Checker (BLC). This is another WordPress plugin developed by the team behind the All In One SEO (AIOSEO) plugin, you can be confident the code is clean and the plugin effective.

As the name suggests, this plugin helps eliminate broken links on your site. This is important as links are among the top ranking factors search engines use to rank content. Plus, broken links on your site can hinder crawling and indexing, costing you:

• Organic traffic
• Search rankings
• Conversions

That’s why your digital marketing toolbox must include a broken link checker. And this is where BLC comes in. 

With Broken Link Checker, you can easily find and fix broken links on your site. The best part is that it works for both internal and external links. Plus, the plugin automates the entire process, saving you a lot of time. You won’t have to manually look for and test all the broken links on your site. And when you find a broken link, you can edit the URL, unlink it, recheck it, or redirect it!

Broken Link Checker is undoubtedly one of the first SEO marketing tools you should install on your site if you’re serious about your site’s health and SEO.

Pricing: Free. Paid plans start at $4.99.

3. MonsterInsights

MonsterInsights is the best digital marketing tool for tracking your site’s analytics. It’s the most popular WordPress Google Analytics plugin on the market, boasting over 3 million users.

One reason MonsterInsights has such a large fanbase is its intuitive and easy-to-use interface. MonsterInsights gives you all the power of Google Analytics but with a more user-friendly interface. That means you get all the data you need to run a successful site conveniently placed in your WordPress dashboard.

The plugin gives you deep insights into how visitors interact with your website and helps you track where your site visitors come from and their behavior. This gives you vital insights into what your visitors want and how you can best optimize your site and content for maximum conversions.

If you use WooCommerce or Easy Digital Downloads (EDD) to sell on your website, MonsterInsights also offers enhanced eCommerce tracking features. These help you to optimize your site and landing pages for improved sales.

Pricing: Starts at $99.50/year.

4. WPBeginner Keyword Generator

Most digital marketing campaigns depend on finding the right keywords. That’s why you need a keyword research tool in your digital marketing toolbox. And WPBeginner has a fantastic Keyword Generator Tool you can use for free!

WPBeginner’s Keyword Generator Tool is perfect for brainstorming blog content ideas and SEO keyword ideas. All you have to do is input your seed keyword, and the tool will instantly generate 300+ keyword ideas for that topic. These are based on what people are actually searching for in Google.

The results include alphabet suggestions, prepositions, and questions you can use to create blog topics and content. Plus, you can download the keyword report as a spreadsheet and work on it offline.

The best part about this keyword research tool is you don’t have to sign up or disclose your email.

Pricing: Free

5. SEO Analyzer by AIOSEO

SEO Analyzer is one of the best digital marketing tools regarding site analysis. This powerful tool crawls and audits your site to detect critical errors hampering your SEO efforts. It also gives you actionable insights to help you improve your SEO.

In essence, SEO Analyzer acts like your personal SEO checkup, identifying areas where your site might be lagging and offering solutions to improve. Examples of how AIOSEO's analyzer helps you implement SEO best practices include:

• Find SEO issues: Easily find SEO-related issues on your site and get actionable data to fix them before they become problematic.
• Fix critical issues: Overhaul your site and eliminate all SEO issues negatively impacting your site. 
• Free SEO report: Get a detailed report for your website. See where your SEO is working and where it needs improvement.

Besides analyzing your site, you can use SEO Analyzer for your competitor analysis. Simply enter your competitor’s URL and the tool will give you a report. You can use this to determine their strengths and weaknesses, and helps you identify gaps in their strategy.

Pricing: Free.

6. Semrush

Semrush is another top-ranking digital marketing tool to consider for your business. It’s a full-suite marketing tool that’s used and loved by many marketers. Some of its most popular use cases include:

• Keyword research
• Search intent analysis
• Backlink analysis
• Competitor research
• And more

Semrush also has a writing assistant to help speed up your content creation. It also has many other content optimization tools to help you nail on-page SEO.

An advanced feature you’ll love is the Site Audit tool. It reports on domain-level and page-level SEO performance, so you know exactly how your campaigns are performing. The tool also runs technical SEO audits, analyzes your competitor’s SEO strategy, analyzes any domain's backlink profile, and more.

With so many features and use cases, Semrush certainly deserves a spot among the best SEO marketing tools on the market.

Pricing: Paid plans start at $119.95. A free plan is available, but it’s limited.

7. Ahrefs

Ahrefs is another comprehensive digital marketing and SEO toolkit in the same category as Semrush. Some of the most common tools it offers include Site Explorer and Keyword Explorer. These are great for competitor research and developing comprehensive SEO content strategies.

Ahrefs also has a fantastic SEO audit tool you can use to uncover your site’s technical SEO and on-page SEO issues. The tool crawls all your site's pages and gives a report of your overall SEO health score. It also visualizes critical data in easy-to-understand charts, flags all possible SEO issues, and recommends how to fix them.

These and other modules make Ahrefs one of the most powerful SEO marketing tools for boosting traffic and revenue.

Pricing: Paid plans start at $99.

8. Google Search Console

Google Search Console (GSC) is a free digital marketing tool by Google. It allows you to track your site’s performance and identify technical issues impacting it. You can also use it to monitor your keyword rankings, impressions, clickthrough rates, and other essential SEO data.

However, one of GSC's biggest drawbacks is that the reports can contain so much data that they can overwhelm beginners. This is one of the main reasons we recommend using AIOSEO’s Search Statistics instead. Search Statistics also has a Keyword Rank Tracker that makes rank tracking super easy. Plus, you can use it to import GSC keywords to WordPress. And if you want more in-depth data, MonsterInsights gives you the same data as GSC (and a little extra) but presented in an easy-to-understand format.

One reason SEOs love GSC is that you can use it to submit sitemaps for faster crawling of content. This improves your chances of ranking high on search engines.

Check out our tutorial on connecting your site to Google Search Console for an easy way to add GSC to your site (no verification codes involved).

Pricing: Free. 

9. Screaming Frog

Screaming Frog is a powerful SEO spider tool designed to help detect and correct crawling and indexing issues on your site. It’s a popular choice for site audits among many professional SEOs.

Unlike most digital marketing tools on this list, this one is not a WordPress plugin. Instead, it’s a desktop application that works on Windows, macOS, and Linux operating systems. 

One of the use cases of Screaming Frog is detecting broken links. You can use the tool to crawl your site to find broken links (404s) and server errors. Plus, you can also bulk export the errors and source URLs to make it easier to fix them.

Other features you can expect from Screaming Frog include:

• Check for duplicate content
• Audit redirects
• Review robots.txt files and directives
• Generate XML sitemaps

Pricing: Paid plans start at $259/year.

Best Digital Marketing Tools for Lead Generation

Lead generation is the lifeblood of any business. That’s why some of your best digital marketing tools must be in the lead generation category. Here are some of the top ones I’d recommend:

10. WPForms

WPForms is the best contact form plugin for WordPress. It helps users capture visitor information without adding friction to the user experience (UX). Plus, it’s easy to install and deploy on your site. 

Creating any kind of form is super easy, thanks to the user-friendly drag-and-drop builder functionality and over 700 pre-built form templates. This makes it an excellent digital marketing tool for one-man marketing teams.

With WPForms on your site, you can easily create: 

• Contact forms
• Email subscription forms
• Online order forms
• Payment forms
• Surveys and polls
• And more

WPForms also integrates with most payment platforms like Stripe, PayPal, Square, and Authorize.net. This makes it easy to collect payments right from your online forms. 

Another advantage of WPForms is that it has advanced features you won’t find in other form builders. Some examples include conversational forms, lead forms, form landing pages, user journey tracking, form abandonment, and geolocation tracking, among others.

With all these features and more, WPForms stands out as one of the best digital marketing tools for lead generation.

Pricing: Free. Paid plans start at $49.50/year

11. OptinMonster

OptinMonster is another WordPress plugin that tops many digital marketing tools lists. It’s a very capable conversion rate optimization (CRO) plugin to help you grow your subscriber and customer base. 

OptinMonster is loved by over 1 million websites because it makes it easy to create stunning opt-in campaigns using popups, floating bars, fullscreen welcome mats, and more.

If you run an eCommerce store, you can also use OptinMonster’s robust customization options to reduce cart abandonment, increase sales, grow your email list, and more. That’s because OptinMonster is perfect for creating highly targeted, personalized offers. For example, you can show your site visitors popups based on the items in your customer’s cart, a blog post they’re on, and much more.

Plus, with OptinMonster’s drag-and-drop builder, creating eye-catching popups that can help grow your business is easy.

If you want to use your website as a lead-generation machine, OptinMonster stands out as one of the best SEO marketing tools.

Pricing: Starts at $9/month (billed annually).

12. SeedProd

SeedProd is one of the best WordPress plugins to consider if you’re looking for a super easy way to create a beautiful WordPress site in minutes. It’s a very popular drag-and-drop page builder for WordPress and is used on over 1 million sites. The plugin allows you to easily customize your website design and create custom page layouts without writing any code.

But more than building stunning websites, you can use this versatile plugin to build lead generation assets. For example, you can use this powerful plugin to build high-converting landing pages for your site. You can also use it to create impactful sales funnels to help convert visitors to customers.

And if you want to build an online store, SeedProd also has custom WooCommerce blocks. You can add these to your store to make it easier for shoppers to interact with your products. Examples of said blocks include add-to-cart buttons, shopping carts, checkout, and product grids. These make it easy to customize your WooCommerce site, checkout pages, product pages, and more. Plus, they also help boost conversions on your product-focused landing pages.

Pricing: Starts from $39.50/year.

13. Thrive Leads

Thrive Leads is the best digital marketing tool for growing your email list. It’s a WordPress plugin that has various opt-in forms, including 2-step opt-ins, lightbox forms, slide-in forms, and more. This makes it super easy to capture leads on your site.

Besides helping grow your email list, Thrive Leads also has conversion rate optimization (CRO) tools. It offers powerful features like lead groups, which allow you to segment your list based on specific criteria. You also get A/B testing tools, dynamic text replacement for personalization, and much more.

If you want to grow your email list fast, Thrive Leads is the best digital marketing tool for the job.

Pricing: Starts at $99/year. You can also get the complete ThriveSuite (5 plugin bundle) for $299/year.

14. RafflePress

RafflePress is the best WordPress giveaway plugin, making it an excellent choice if you’re looking for a digital marketing tool to make your brand go viral. You can use the plugin to quickly grow your email list and subscriber base using the allure of giveaways and contests. If you want quick results for your lead generation campaigns, this is the plugin for you.

Creating viral contests is super easy with RafflePress’s drag-and-drop giveaway builder. The plugin also comes with an easy-to-use landing page builder, making it easy to drive traffic to your contests. Once you’ve set up your landing page, users simply need to click a button and follow to enter your giveaway. And to ensure your contests are fair, the plugin comes with in-built fraud protection.

The beauty of RafflePress is that it has a built-in viral sharing feature that rewards users with bonus entries for referring friends or sharing your giveaway on social media. Doing so results in more traffic to your content and helps you grow your email list and social media followers faster.

RafflePress definitely qualifies as one of the best digital marketing tools for lead generation. 

Pricing: Starts from $39.50/year.

15. FunnelKit (formerly WooFunnels)

FunnelKit is a powerful sales funnel builder that lets you create high-converting checkout pages, abandoned cart recovery, one-click upsells, and various other automations to boost profits.

Because these are essential to sales and marketing, FunnelKit deserves a prominent position on this list of best digital marketing tools.

One of FunnelKit’s biggest advantages is that it’s super easy to use—no code or technical knowledge is required. The plugin comes with customizable templates for fast deployment to help you get started. You can also create reusable workflows to help you launch subsequent marketing funnels and automations faster.

Additionally, FunnelKit has a built-in split testing function that helps you optimize your campaigns for maximum impact. You can easily A/B test elements like campaign copy, headlines, CTAs, and more.

FunnelKit is undoubtedly one of the best SEO marketing tools for brands that want to grow revenue through optimized sales funnels and marketing automation.

Pricing: Paid plans start at $99.50 per year.

Best Digital Marketing Tools for Social Media Marketing

Social media boasts over 5.04 billion users, making it a powerful digital marketing channel. This means your toolbox is incomplete if you don’t have digital marketing tools to help you tap into this audience. Here’s our list of the top tools you need to run impactful social media marketing campaigns.

16. Facebook – Social Post Feed

Social Post Feed is the best digital marketing tool for displaying Facebook posts on your site. The plugin makes it easy for you to display Facebook posts from pages and groups on your WordPress website. 

The free version of the plugin allows you to display text and links from Facebook posts. If you want to showcase photos, videos, and comments, then you need to upgrade to the premium version of the plugin.

By default, the Facebook feed will adapt to match your WordPress theme. However, the tool gives you full customization options if you’d like to change that. You can use the visual feed customizer, which has many options to customize every part of your Facebook posts and feed.

If your target audience uses Facebook, then the best digital marketing tool for your social media campaigns is Social Post Feed.

Pricing: free. Paid plans start at $49. You can also get the full suite of social media plugins for $299/year.

17. Instagram Feed Pro

Smash Balloon’s Social Photo Feed is the go-to digital marketing tool for running Instagram campaigns. It’s a popular WordPress plugin for displaying Instagram photos on your site. It’s highly customizable and easy to manage, making it a great choice for both pros and absolute beginners.

Social Photo Feed even lets you display Instagram posts from multiple Instagram accounts in the same or different feeds. Plus, you can also create multiple Instagram feeds on the same page and customize the style to match your brand.

Want to convert your site visitors into Instagram followers?

Social Photo Feed enables you to add a ‘Follow on Instagram’ button to the feed on your site. This enables you to connect on a deeper level with your target audience and gives you the opportunity to run more robust social media campaigns.

Pricing: free. Paid plans start at $49. You can also get the full suite of social media plugins for $299/year.

18. Feeds for YouTube

Feeds for YouTube is another social media plugin by the team at Smash Balloon. It’s the best plugin for displaying YouTube videos on your site. This makes it a fantastic digital marketing tool if your target audience prefers to consume content in video format. 

By default, the plugin matches the style of your WordPress theme. However, you can customize it and change the look and feel of how your videos are displayed. It also offers multiple options for displaying YouTube videos, including gallery, list, and grid layouts.

The best part about the plugin is that you can also create multiple feeds from different YouTube channels. You can also add a ‘Load More’ button to indefinitely load YouTube videos on your website.

Pricing: free. Paid plans start at $49. You can also get the full suite of social media plugins for $299/year.

19. ClickSocial

ClickSocial is an innovative social media management platform that seamlessly integrates with your WordPress dashboard, allowing users to manage multiple social media accounts from one central location.

This plugin is designed to streamline the process of scheduling and posting content across various platforms such as Facebook, Instagram, and Twitter/X. Connecting your social media accounts to ClickSocial allows you to create and schedule posts directly from your WordPress site, eliminating the need to log into each account separately. This saves time and simplifies the workflow for bloggers, marketers, and businesses looking to enhance their online presence.

ClickSocial is definitely the best digital marketing tool as far as social media management is concerned. If SMM is one of your marketing channels, you definitely have to invest in it.

Pricing: free. Paid plans start at $3.99/month.

20. Buffer

Buffer is a powerful social media management tool that can help you streamline and optimize your social media marketing efforts. It’s particularly loved for making content scheduling and publishing easy. The tool allows you to schedule posts in advance for multiple social media platforms, such as Facebook, X (Twitter), Instagram, LinkedIn, and more. 

Because you can plan and organize your social media calendar, having a consistent presence across your social channels is easier. Plus, it can also help you scale your social media activities. The best part is you don’t have to log in to each platform individually to post updates manually.

Combining social media and SEO is a great way to ensure your online presence contributes to your business growth.

Pricing: Paid plans start at $6/month/channel.

Best Digital Marketing Tools for Email Marketing

Email is one of the best channels for running digital marketing campaigns. One reason for this is that it connects you directly to your target audience. And if you’re wondering, check out our article on combining email marketing and SEO to see how to get the best returns on your digital marketing campaigns.

In the meantime, let’s jump into our list of the best digital marketing tools for email marketing.

21. WP Mail SMTP

WP Mail SMTP is a WordPress plugin you should consider if you plan on sending emails from your site. It’s an SMTP (Simple Mail Transfer Protocol) email service API that helps emails sent from your site get into your customer’s inbox without being marked as spam. The plugin is so good at doing this that over 3 million websites use it to send different types of emails.

WP Mail SMTP is undoubtedly the best WordPress SMTP and PHP mailer plugin and can be connected to your favorite email platforms like Sendlayer, SendinBlue, Constant Contact, and more.

Why is an SMTP service important?

There may be instances where you may want to send email notifications from your WordPress site to your audience. However, WordPress uses the PHP mail() function for this and most hosting providers don’t set up this function correctly. Some providers even block it. As a result, your WordPress site’s email feature won’t work.

This is where SMTP plugins like WP Mail SMTP come in. It helps you solve this problem without touching a single line of code. Once installed and configured, it lets you send transactional emails, confirmation emails, shipping notifications, and more to your subscribers or customers. Plus, WP Mail SMTP was built with email deliverability in mind, so you can rest assured that your emails will reach the intended destinations.

With email marketing integral to growing an online business, a plugin like WP Mail SMTP is a must-have digital marketing tool if you’re to thrive in your online business.

Pricing: Paid plans start at $49.00/month.

22. Constant Contact

Constant Contact is one of the best email marketing platforms for digital marketers. One reason for that is it’s easy to use despite having unparalleled functionality compared to other eCommerce email marketing solutions.

Growing an email list is a priority digital marketing strategy if you want to grow your business. And Constant Contact allows you to do that easily. It also helps you run targeted email marketing campaigns with just a few simple clicks. This is thanks to the dozens of professionally designed email templates for various niches.

The best part is that the plugin also allows you to create multiple email lists and custom funnels. This helps you personalize your campaigns and boost your conversions.

Constant Contact is a fantastic choice if you’re looking for email marketing software to help drive business growth.

Pricing: Paid plans start at $12/month.

23. Omnisend

Omnisend is another email and marketing automation platform that ranks high on many digital marketing tool lists. It’s an all-in-one email and SMS marketing solution that helps you run personalized marketing and sales campaigns.

The plugin offers a range of features designed to help you grow your eCommerce business. Examples include email marketing capabilities to help you grow your email list and create personalized campaigns. It also has an SMS marketing functionality to help you send targeted offers via SMS.

You can also create reusable workflows to automatically send targeted email, SMS, Facebook Messenger, and WhatsApp messages to your customers based on their behavior, preferences, and purchase history.

Omnisend is super easy to use. Its drag-and-drop editor makes it easy to create visually stunning email campaigns. The email campaign builder has many pre-designed templates and content blocks, making the plugin easy to use.

With powerful segmentation and personalization tools, you can send highly targeted and personalized messages to your email and SMS subscribers. These features, and more, make Omnisend one of the best email marketing tools for growing your customer base and driving sales.

Pricing: Free. Paid plans start at $16/month.

Best Digital Marketing Tools for Affiliate Marketing

Affiliate marketing is a performance-based marketing strategy where an affiliate (publisher) earns a commission for promoting another company's products or services and driving sales or leads through their unique affiliate link or tracking code. Let’s quickly look at some of the top affiliate marketing plugins to help you do that.

24. AffiliateWP

One of the best ways to ramp up brand awareness and online sales is by running an affiliate program. And one of the best digital marketing tools to help you do that is AffiliateWP.

Affiliate programs are a great way to spread to leverage word-of-mouth-marketing to boost brand awareness and sales. That’s why every brand should consider running affiliate programs. 

With AffiliateWP, you can transform your WordPress site into a thriving business by building an army of marketers to help sell your products. This powerful plugin allows you to, among other things:

• Allows you to easily track your affiliates
• Provides tools to grow your affiliate network and campaigns
• Enables you to manage your affiliate’s payouts

Setting up an affiliate program is super easy with AffiliateWP, even without technical or coding knowledge. For example, adding new affiliates, approving registrations, and editing affiliate accounts takes a few clicks. All this can be done from the backend of your website. 

Pricing: Starts at $149.50.

25. Easy Affiliate

Easy Affiliate is another WordPress plugin to consider when looking for the best digital marketing tools to boost affiliate sales. The plugin enables you to create a self-hosted affiliate program on your WordPress site. 

With Easy Affiliate installed, you can view several different reports. Examples include:

• Transactions
• Overall stats for your affiliates
• A list of your top affiliates
• The clicks coming in
• How much each affiliate has earned

You get all this strategic data right from your WordPress dashboard. This data is easy to digest as it’s presented visually in graphs and charts.

True to its name, signing up affiliates is easy as Easy Affiliate has a built-in affiliate application process. Those who qualify to be part of your affiliate program can access the Affiliate Dashboard to edit account information, monitor their stats, download links and banners, and much more. Plus, the plugin integrates with most payment gateways and comes with shopping cart integration. All this makes it easier for your affiliates to accept and process payments.

Pricing: Paid plans start at $99.50/year.

26. Pretty Links 

Pretty Links is a WordPress plugin you should install on your site if affiliate marketing is a part of your business model. It’s one of the best link management plugins for WordPress, allowing you to manage affiliate links easily. The best part is it shortens your affiliate links, making them user-friendly and memorable. 

Besides aesthetics, Pretty Links also has powerful link tracking capabilities, making it a must-have tool for businesses that rely on tracking link performance. This includes affiliate marketers, podcasters, bloggers, and anyone else who wants to create short URLs in WordPress easily.

All this makes Pretty Links an essential digital marketing tool for driving affiliate sales. 

Pricing: Paid plans start at $99.50/year.

27. ThirstyAffiliates

Another link management tool that should be on your radar is ThirstyAffiliates. ThirstyAffiliates is a powerful plugin that can help you:

• Cloak long, ugly affiliate links
• Protect your commissions
• Easily insert affiliate links into blog posts and other content

One feature that stands out with this plugin is Auto Linking. Once you provide keywords for anchor text, the tool automatically adds affiliate links to your content. Another is the 404 Checker, a tool that crawls your site and proactively checks your 404 errors.

Add to all these the ease of use, and ThirstyAffiliates is undoubtedly one the best digital marketing tools for affiliate marketers.

Pricing: Paid plans start at $79.50/year.

Best Digital Marketing Tools for eCommerce

Building a thriving online store is much easier with the right tools and plugins. Here are our top digital marketing tools in the eCommerce space.

28. WooCommerce

WooCommerce is one of the most popular WordPress plugins for building eCommerce stores on the WordPress plugin. It’s so popular it powers over 6 million eCommerce stores.

One reason many eCommerce businesses prefer WooCommerce is that you can use it to build any kind of store. This is because there are many add-ons and themes available to help bring your vision into reality. You can find these on many marketplaces that provide WooCommerce plugins, themes, and templates. Plus, with many web hosting companies creating specialized WooCommerce hosting solutions, this makes it a top solution for building online stores.

While the core plugin comes with enough essential features to build your WooCommerce store, you can extend the functionality of your store by using the platform’s free and premium add-ons.

Another reason WooCommerce is so popular is that it's versatile. You can use it to sell digital and physical products. Add to that the ease of use, and you can’t get a better WordPress eCommerce solution than WooCommerce. 

WooCommerce has extensive support for payment gateways and services, like PayPal or Stripe, making it easy to receive payments for your products. You can also get add-ons for less popular payment gateways that aren’t supported.

WooCommerce is the best Shopify alternative if you want to build your eCommerce store on WordPress. For a detailed comparison between the 2, check out this guide from our friends at WPBeginner.

And if WooCommerce isn’t what you’re looking for, then check out our top-rated WooCommerce alternatives.

Price: Free (add-ons range between free to $150/year).

29. Easy Digital Downloads (EDD)

Easy Digital Downloads (EDD) is the best solution for selling digital products on your site without going through the hoops of setting up an eCommerce store. It’s undoubtedly the best WordPress plugin for selling digital products like ebooks, plugins, PDFs, software, and more.

Users love EDD because it’s packed with many conversion rate optimization (CRO) and reporting features to help you optimize your digital store to drive traffic and boost sales. With a fully integrated shopping cart system, the plugin also lets you easily add cart elements to your product pages. Plus, you can create customer account pages where users can view their purchase history, license keys, downloads, and much more.

Accepting payments is also super easy with EDD as it connects seamlessly with payment gateways like Stripe, PayPal, Google Pay, Apple Pay, and others. 

Easy Digital Downloads is the best WordPress plugin for selling digital products like ebooks, plugins, and PDFs. And because the plugin is designed especially for digital products, you don’t have to worry about customizing or hiding irrelevant settings like shipping.

Pricing: Free. Paid plans start at $99.50.

30. WP Charitable

WP Charitable is the best WordPress donations plugin on the market. The plugin was created to make it easy for you to collect donations on your WordPress site. Users love it because, unlike most donation platforms, WP Charitable has $0 transaction fees (for paid plans)! 

Ease-of-use is another strong suit WP Charitable users love. Thanks to its library of donation forms and templates, the plugin makes it super easy to set up and run campaigns. These are highly customizable, can be tweaked to match your theme, and only include form fields you want, among many other customizations. Plus, all donation form templates are GDPR-ready. 

The best part about WP Charitable is that you can create and manage all your campaigns right within your WordPress dashboard. 

Even if you’re not a non-profit organization, WP Charitable is one of the plugins you should install on your site. One reason is that charitable marketing is one of the best ways to boost sales and grow a committed customer base. Studies show that partnering with charity organizations can help boost your sales and reduce your churn rate. 

Pricing: Starts at $99/year. A free plan is also available.

31. WP Simple Pay

WP Simple Pay is a simple-to-use WordPress plugin that seamlessly connects your site to Stripe, allowing you to receive payments for goods and services easily. It’s the perfect payments solution for anyone who doesn’t need a full eCommerce platform like Easy Digital Downloads or WooCommerce, yet wants a simple way to process payments. 

That’s why it’s one of the best digital marketing tools for small businesses that need to receive payments online using a streamlined solution.

WP Simple Pay is a lightweight and easy-to-set-up plugin. Once installed and activated, you can easily add payment forms anywhere on your site. This makes it easy to sell products and services without technical or coding skills. Besides selling, you can also use WP Simple Pay to accept donations and set up recurring subscriptions.

WP Simple Pay has several payment options, including credit card payments, Apple Pay, Google Pay, ACH debit payments, and more. This makes it easy to accept payments, thereby reducing cart abandonment rates. The best part—you can even offer your customers buy now, pay later payment options!

WP Simple Pay is the easiest way to accept one-time and recurring payments on your WordPress site with a simple buy button. You don’t have to set up an entire complex shopping cart system. This makes it the best WordPress plugin for expert and novice eCommerce store owners who want a simple yet effective payment solution for their site.

Pricing: Starts at $49.50.

32. Advanced Coupons

If you run a WooCommerce store, Advanced Coupons should be one of the best digital marketing tools to consider on your site. This powerful WooCommerce plugin takes your coupon marketing game to the next level, helping you generate more leads and drive more sales. 

While WooCommerce has a default coupon feature, it’s basic and sluggish. Advanced Coupons, however, adds some spice to your coupon experience. For example, you can add a coupon when certain cart conditions are met, schedule your vouchers, and much more. Besides creating mouthwatering coupons and loyalty programs, Advanced Coupons has a reporting dashboard that gives you vital campaign metrics. 

Pricing: Starts at $39.50/year.

Best Digital Marketing Tools for Content Marketing

Content marketing is an essential aspect of digital marketing as a whole. It’s the process of creating content for the sake of attracting and educating your prospects. Because most campaigns rely on content in one form or another, having a robust content strategy and the right tools is crucial to your success.

33. PushEngage

PushEngage is one of the best push notification software on the market. The plugin sends popup notifications straight to users’ desktop and mobile browsers, making it a must-have digital marketing tool for every serious marketer.

Push notifications are messages sent from websites to browsers and show up for those who have subscribed to receive them. They can be used to notify subscribers of important updates, promotions, or events from your brand. In our case, you can use it to promote your latest content.

Setting up push notifications with PushEngage is easy—you don’t even need to be tech-savvy. The tool also has automation functionalities, making it easier to send notifications on autopilot. You can even set it to send them in the recipient's time zone for greater engagement. 

The best part about using a plugin like PushEngage is that you can communicate with your site visitors even if they haven’t subscribed to your email list. That way, it becomes easier to convert your site visitors into leads.

For more details, check out how you can use PushEngage to drive sales.

Pricing: Paid plans start at $9/month.

34. UserFeedback

UserFeedback is the best WordPress plugin for getting insights into your visitors' thoughts and preferences. By utilizing short surveys, it enables you to better understand what your audience is looking for. As a result, you can create content that meets search intent, leading to better engagement, increased revenue, and accelerated.

Setting up UserFeedback is straightforward, thanks to its no-code approach. You can quickly launch surveys using customizable templates tailored to various scenarios. The plugin supports an unlimited number of surveys and questions, allowing you to gather feedback on specific products and blog posts. It even goes a step further by enabling you to target returning customers! This flexibility ensures that you can continuously adapt your strategies based on real-time user input, leading to more relevant content and product offerings.

In addition to its ease of use, UserFeedback offers robust reporting features that provide real-time insights directly within the WordPress dashboard. This functionality allows you to track feedback trends and make data-driven adjustments to your content strategy.

Pricing: Paid plans start at $49.50/year.

35. Exploding Topics

Exploding Topics is a powerful digital marketing tool that can help you identify and capitalize on emerging trends and topics in your niche. The tool uses advanced algorithms and data analysis to identify topics experiencing sudden and significant growth in search volume and mentions online. 

By exploring these trending topics, you can uncover opportunities to create timely, relevant content that resonates with your target audience. Coupled with other SEO hacks, this tool is essential to creating impactful content strategies.

Pricing: Paid plans start at $39/month.

36. Google Keyword Planner

Google Keyword Planner is a powerful digital marketing tool provided by Google. Originally intended to help marketers discover keywords for their PPC campaigns, it has evolved into a versatile keyword research tool. Some ways you can use this tool include:

• Keyword research 
• Search volume and trends analysis
• Competitor analysis

As the name says, Google Keyword Planner was designed to help you discover relevant keywords so you create an impactful content plan for your site.

Pricing: Free.

37. ChatGPT

ChatGPT is a powerful language model developed by OpenAI. It can help with a wide range of content marketing tasks, making it an invaluable digital marketing tool for:

• Content ideation: Stuck for ideas? ChatGPT can help brainstorm fresh content ideas based on prompts, keywords, or topics. It can suggest engaging angles, headlines, and content formats to explore.
• Content creation: ChatGPT can generate high-quality, original content on virtually any topic, including blog posts, articles, product descriptions, social media updates, and more. This can significantly streamline the content creation process and reduce the workload for content teams.
• Content optimization: ChatGPT can analyze existing content and provide recommendations for improving readability, structure, tone, and keyword optimization – essential for ensuring content resonates with the target audience and ranks well in search engines.

While AI tools like ChatGPT are powerful tools, it's important to note that the output should be reviewed and edited by human experts to ensure accuracy, brand alignment, and overall quality control.

Pricing: Free. paid plans start at $20/month.

38. Claude

Claude is another advanced language model created by Anthropic. It’s a powerful AI software that can be an invaluable asset for content marketing teams. Some of its strengths include:

• Customization: Claude can be fine-tuned on specific datasets or content styles, allowing it to better align with a brand's voice, tone, and messaging guidelines.
• Specialized knowledge: Can be trained on industry-specific or niche content, making it a powerful tool for creating highly technical or specialized content that requires in-depth knowledge.
• Creative writing: Claude's strong language generation capabilities make it well-suited for creative writing tasks like storytelling, scriptwriting, and conversion-focused content pieces.

As with ChatGPT and other AI-powered tools, it's important to review and edit Claude's output to ensure accuracy and alignment with content goals and brand guidelines. 

Pricing: Free. Paid plans start at $20/month.

Best Digital Marketing Tools: Your FAQs Answered

Digital marketing encompasses all marketing efforts that leverage digital channels to promote a brand, product, or service. It involves various tactics and strategies for reaching and engaging with target audiences through online platforms and devices.

The best digital marketing tool for SEO is All In One SEO (AIOSEO). It has many features designed to help you rank your site and content high on SERPs.

The Best Digital Marketing Tools: Our Top Picks

Some of our best digital marketing tools are:

• AIOSEO for SEO
• WPForms and OptinMonster for lead generation
• MonsterInsights for analytics

We hope this post helped you discover the best digital marketing tools for your business. You may also want to check out other articles on our blog, like our WordPress SEO cheat sheet for beginners and our guide on indexing your site faster.

If you found this article helpful, then please subscribe to our YouTube Channel. You’ll find many more helpful tutorials there. You can also follow us on X (Twitter), LinkedIn, or Facebook to stay in the loop.

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Kato Nkhoma Content Writer

Kato is one of those rare unicorns born with a pen in his hand—so the legend says. He’s authored 2 books and produced content for hundreds of brands. When he’s not creating content for AIOSEO, you’ll find him either watching tech videos on YouTube or playing with his kids. And if you can’t find him, he’s probably gone camping.

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