Groundhogg
Groundhogg is a powerful marketing automation plugin for WordPress. With Advanced Form Integration (AFI), you can connect Groundhogg with hundreds of external platforms — such as CRMs, email marketing tools, Google Sheets, and more — whenever specific user actions occur in Groundhogg.
🔔 Supported Triggers
AFI currently supports the following Groundhogg trigger:
| Trigger Key | Description |
|---|---|
Tagg Added |
Fires when a tag is added to a contact |
This trigger lets you automate workflows the moment a tag is applied to a contact within Groundhogg.
📋 Available Fields
When the tagAdded trigger is fired, the following fields are available to map:
| Field Key | Label |
|---|---|
user_id |
User ID |
user_email |
User Email |
tag_id |
Tag ID |
tag_name |
Tag Name |
These values can be sent to any connected platform using AFI’s mapping system.
✅ Setup Instructions
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Go to AFI > Add New Integration.
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Select Groundhogg as the Trigger Platform.
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Choose the trigger Tag added to user.
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Select your Action Platform (e.g., Webhook, Mailchimp, Airtable, etc.).
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Map Groundhogg fields to the corresponding fields in the destination app.
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Save and activate the integration.
Once set up, AFI will automatically send the mapped data to your selected platform whenever the specified tag is applied to a user in Groundhogg.
🧪
📌 Example Use Cases
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📩 Add users to external email platforms when a specific tag is applied in Groundhogg.
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🔔 Notify team members in Slack when a user reaches a new tag milestone.
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📊 Send tagged contacts’ info to a Google Sheet for tracking segmentation progress.
🆘 Troubleshooting
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Ensure that the user is a registered WordPress user. AFI requires a
user_idfor this trigger to fire. -
Double-check that the tag you’re applying is mapped to a valid AFI integration.
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Visit AFI > Logs to view errors or confirm if data was sent successfully.
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