Vertical Response

Vertical Response Integration

The Advanced Form Integration plugin connects your WordPress forms with Vertical Response, allowing you to subscribe contacts to your Vertical Response lists automatically. When someone submits a form on your website, their data is used to create or update contacts and assign them to a list.

Perfect for email marketing automation and contact list growth!

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✅ Supported Features

• Subscribe Contact to List

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🔧 How To Setup

Step 1: Connect Your Vertical Response Account

Before you can create an integration, you need to authorize AFI to access your Vertical Response account using OAuth 2.0.

1. Go to AFI → Settings → Vertical Response

2. Click the Authorize button

3. You will be redirected to the Vertical Response login screen

4. Log in and approve access

5. Once successful, you will return to your WordPress site and see a Connected status

📌 If your account is not connected, the integration won’t work.

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✨ Create a New Integration

1. Go to AFI → Add New

2. Set up the integration:

🔹 Title

Give your integration a meaningful name (e.g., “Newsletter Signup to VR”).

🔹 Trigger

• Form Provider: Select the form plugin (e.g., WPForms, Ninja Forms, etc.)

• Form/Task Name: Choose the specific form that will trigger the action

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🚀 Configure the Action

🔹 Platform

Choose Vertical Response

🔹 Task

Select Subscribe to List

Once selected, you’ll see the required fields and list options appear below.

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🔁 Field Mapping

After selecting the task, you will be able to:

🔹 Choose List

Select the Vertical Response list you want contacts to be subscribed to.

🔹 Map Fields

Map your form fields to Vertical Response fields such as:

• Email (required)

• First Name

• Last Name

• Company

• Phone

• City, State, Zip

• Custom fields (if any are defined in your Vertical Response account)

Each left-hand field represents a Vertical Response field, and you can use the dropdowns to assign your form inputs.

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🔄 Contact Update Logic

• If the email already exists in your Vertical Response account:

  • The contact is updated with new values

• If the email does not exist:

  • A new contact is created and added to the selected list

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✅ Save and Test

Click Save Integration at the bottom of the setup screen.

Submit the connected form once and go to AFI → Log to confirm the data was successfully sent to Vertical Response.

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🧪 Troubleshooting

If the integration isn’t working as expected:

• Go to AFI → Log and review the request and response logs

• Confirm your Vertical Response account is authorized

• Ensure the required field Email is mapped properly

• Check that the selected list exists and is accessible