Running a Buy 1 Get 1 Free advertisement has become a popular marketing strategy for businesses looking to maximize their sales. This promotional tactic offers customers the opportunity to receive an additional item for free when they purchase one item at full price.
The concept of “buy one, get one free” has proven to be highly effective in attracting customers and driving sales. By understanding the power of these advertisements, businesses can leverage this strategy to boost their revenue and grow their customer base.
In this article, we’ll explain the “Buy One, Get One Free” concept and how it can benefit your store. We’ll also give you effective strategies to use this promotion in your WooCommerce store. So, let’s dive in!
How Can Buy 1 Get 1 Free Deals Drive Sales?
Wondering how coupons drive up sales? It’s simple, the play of mind.
Buy One Get One Free (BOGO) coupons boost sales by tapping into psychology. When customers get an extra item for free, they feel a sense of reciprocity and are more inclined to buy. They feel they should give back because of the business’s generosity.
Additionally, these coupons make customers feel like they’re getting more value for their money—two items for the price of one! This perception of value can really push people to buy.
BOGO coupons also attract bargain hunters. Come to think of it: these customers are always looking for good deals. By offering BOGO deals, you can reel them in and make sales because they see it as a great value for their money.
Benefits Of Advertising Buy 1 Get 1 Free Deals
Buy One Get One Free (BOGO) ads have become popular for businesses aiming to increase sales. Over time, they’ve shown their effectiveness in several ways.
Studies, like the one by MarketingProfs, reveal that businesses offering BOGO promotions see an average sales increase of 30%.
This significant boost can greatly improve a business’s financial performance:
Another study by Nielsen suggests that BOGO promotions can enhance customer loyalty.
When customers receive an extra item for free, they feel thankful for the brand. This positive experience often leads to repeat purchases and word-of-mouth promotion, further boosting sales and expanding the customer base. But of course, this is not all.
Here are more reasons why you should think about running campaigns for your offers:
- Inventory Management. If a business has excess stock of a certain product, a buy 1 get 1 free promotion can help clear it out quickly. This not only saves storage space but also brings in revenue that can be used for other business needs.
- Customer Attraction. Offering two items for the price of one is a tempting deal, especially for those who are hesitant to buy. Businesses can attract potential customers and turn them into regular buyers by offering such enticing promotions.
- Upselling and Cross-selling. When customers take advantage of the promotion, businesses can showcase other products or services that complement the original purchase. This can lead to higher sales and a bigger average order value.
Effective Buy 1 Get 1 Free Advertisement Strategies In WooCommerce
Now that we know the benefits, it’s time to cook up a plan.
To maximize the effectiveness of your Buy 1 Get 1 Free advertisement campaigns, it is important to craft them carefully and strategically. Here are proven strategies to consider:
1. Create urgency with limited-time BOGO offers
It’s important to create a sense of urgency when running a Buy 1 Get 1 Free promotion.
By making the promotion available for a limited time only, you can encourage customers to act quickly and make a purchase. This approach is especially effective for products that are time-sensitive or seasonal and need to be sold promptly.
If you have Advanced Coupons, setting up limited-time BOGO offers is easy. You can create a new coupon, configure your BOGO settings, and then schedule your coupon to run for a specific period:
Once you’re on the Scheduler tab, you’ll find two options:
You have the option to choose either scheduling method, but remember that the aim is to create a sense of urgency among your customers. Whether you set a date range or specific day/time schedules, the goal remains the same: prompt customers to act quickly before the promotion ends.
2. Partner with complementary businesses
Collaborating with complementary businesses can be a win-win situation for both parties involved.
For example, a restaurant might join forces with a local theater. Together, they could offer a Buy 1 Get 1 Free deal on dinner and show tickets.
This not only makes customers happy by offering a complete experience but also helps both businesses reach more people. They can promote each other to their customers, creating a situation where everyone wins and sales go up.
3. Boost loyalty with exclusive BOGO rewards
Using coupons, especially the Buy 1 Get 1 Free promotion, can significantly increase the effectiveness of loyalty programs.
Did you know that customer loyalty programs can help boost your profit by 95%? With that in mind, you can use BOGO deals as a reward to encourage customer loyalty and repeat purchases:
By making this promotion exclusive to loyalty program members or customers who’ve reached a certain number of purchases, you not only reward their loyalty but also motivate them to keep choosing your business for their needs. It’s a way of saying thank you and keeping them coming back for more.
Now, if you don’t know where to start, I highly recommend getting the WooCommerce Loyalty Program:
This plugin makes it easy for you to create your loyalty program. Plus, it’s completely compatible with Advanced Coupons (the #1-rated coupon plugin in WooCommerce).
4. Drive engagement with influencer collaborations
Another great strategy to further the reach of your coupons is influencer marketing.
Teaming up with influencers can amplify the reach and effectiveness of your ad campaigns. To get started, first identify influencers in your industry who have a sizable following and share your brand values. Then, offer them a Buy 1 Get 1 Free promotion to share with their audience:
This collaboration can create excitement and draw in new customers.
5. Use targeted ads and remarketing
To make your Buy 1 Get 1 Free promotions work better, use targeted ads and reminders.
Firstly, use data and analytics to find out who is most likely to be interested in your promotion. This helps you customize your ads to fit their interests. Leverage advertisement maker tools to create eye-catching visuals and persuasive copy that will resonate with your target audience.
Secondly, use remarketing. This means showing your promotion again to people who’ve seen it before. It’s like a friendly reminder to those who might be thinking about it. This way, you increase the chances of turning potential customers into actual buyers.
6. Increase order value with upselling and cross-selling
Finally, take advantage of a Buy 1 Get 1 Free advertisement by upselling or cross-selling related products:
For example, if a customer purchases a pair of shoes, offer them a free shoe care kit or a discounted pair of socks. This strategy not only increases the average transaction value but also exposes customers to additional products and increases the likelihood of repeat purchases.
7. Launch seasonal BOGO promotions
A well-timed buy 1 get 1 free advertisement during holidays and special occasions can help capture the attention of customers. Shoppers are already on a “buying mindset” during peak shopping periods like Black Friday and Christmas, making it an opportune time to run BOGO deals! They’re also more likely to buy in bulk as they hunt for gifts for loved ones.
When it comes to seasonal sales, planning ahead is key. Map out important dates and schedule your promotions accordingly. You don’t need to run a BOGO sale for every holiday. For instance, you may want to run limited-time BOGO deals exclusively during Black Friday to build excitement.
Once your sale is live, you maximize reach by promoting your deals across different marketing channels. Social media, email, and SMS marketing are excellent platforms for this. On your website, use banners, pop-ups, and exit-intent opt-ins to inform visitors about your BOGO offer.
8. Leverage email marketing
Email remains to be one of the most powerful platforms for store owners. In fact, according to industry insights, 44% of marketers consider email as their most effective marketing channel! This makes it a great tool for promoting your buy 1 get 1 free advertisement directly to engaged shoppers.
To get the best results, consider segmenting your audience based on their purchase history or engagement level with your business. For instance, you may want to reward loyal shoppers with exclusive BOGO deals for products they have already purchased before.
💡 With Advanced Coupons, you can create URL coupons that automatically apply when customers click a link. This can make coupon redemption easier when promoting your BOGO offers via email.
9. Try BOGO push notifications
Now if you really want to catch the attention of shoppers, we can’t forget about push notifications. This tool allows you to deliver messages straight to customer’s devices even when they’re not browsing your store. It’s an excellent way to promote BOGO offers, especially if they’re only available for a limited time.
Advanced Coupons’ integration with PushEngage allows you to send coupons directly as push notifications. This makes it more convenient for shoppers to claim your offer!
Learn more about this new feature here. 👉
Frequently Asked Questions
What does “buy 1 get 1 free” mean?
Buy One Get One (BOGO) is a promotional strategy where shoppers receive a second item for free when they make a purchase. It’s one of the most popular retail promotions, typically used by businesses to boost sales, move inventory, or attract bargain hunters.
How to promote buy one get one free?
Store owners can use a mix of marketing channels to promote BOGO deals. Some of the most common platforms include email marketing, social media, SMS, paid advertisements, and push notifications. You can also leverage website banners, exit-intent options, and pop-ups to inform customers visiting your website about your promotion.
Is buy one get one free a marketing strategy?
Yes! It’s an effective marketing strategy that taps into consumer psychology. BOGO deals increase the “perceived value” of a purchase by offering a free item (or at a discount), encouraging shoppers to add more to their carts.
Related Resources
Want to learn more about launching a BOGO deal in WooCommerce? Check out our other guides below!
- BOGO Promotions Explained (Meaning And Best Practices)
- How To Make A WooCommerce BOGO Coupon (Full Guide)
- BOGO Advertising: How To Promote Your BOGO Deals Effectively
- How To Use BOGO Offers As A Cross-Sell Strategy (Full Guide)
Conclusion
Running a Buy 1 Get 1 Free advertisement is a powerful way to boost sales and draw in new customers. By recognizing the potential of this promotion, making the most of its advantages, and using tried-and-tested strategies, businesses can increase sales and reach their marketing objectives.
In this article, we shared proven Buy 1 Get 1 Free advertisement strategies in WooCommerce:
- Create urgency with limited-time BOGO offers
- Partner with complementary businesses
- Boost loyalty with exclusive BOGO rewards
- Drive engagement with influencer collaborations
- Use targeted ads and remarketing to maximize results
- Increase order value with upselling and cross-selling
- Launch seasonal BOGO promotions
- Leverage email marketing to promote BOGO deals
- Try BOGO push notifications to drive instant action
If you’re looking to launch BOGO deals on WooCommerce, Advanced Coupons is the best tool for you! This powerful plugin extends the default coupon functionality of WooCommerce, letting you craft advanced promotions like BOGO offers, shipping overrides, URL coupons, and so much more.
Do you have any questions about this article? Let us know in the comments!
