We've moved.
Visit our new home for news and updates from AdSense
Inside AdSense
Google's official blog for news, tips and information on AdSense.
Boost your multi-screen strategy with AdSense Responsive ads
Monday, September 25, 2017
We know one of the biggest challenges publishers currently face is designing websites that adapt to different screen sizes, resolutions and user needs. Responsive ad units helps you deliver the best possible user experience on your pages: You can dynamically control the presentation of your website according to the properties of the screen/device that it’s being viewed on. Responsive ads automatically adapt to the size of your user's screen, meaning publishers can spend more time creating great content, and less time thinking about the size of their ads.
Today we’re happy to share some product updates to complement and strengthen your strategy, with new features for our responsive ad units and a multi-screen optimization score now available.
The new full width ads on mobile devices
Our experiments show that full-width responsive ads perform better on mobile devices in portrait mode. Previously Responsive ads fitted to standard sizes. The new launch will now automatically expand ads to the full-width of the user's screen when their device is orientated vertically.
If you are already using responsive ads, your ad unit has been upgraded automatically for mobile users. Otherwise, we recommend that you
switch to responsive ad units
today.
Best practices to help improve your mobile performance
We are also happy to share with you other best practices to help improve your mobile performance. Check out
this video
get tips on how to create an excellent mobile experience for your users and potentially increase your mobile revenue. Let’s get started!
More information on Responsive ad units can be found in our
Help Center
.
We look forward to hearing your thoughts on these new features.
Posted by: The AdSense Team
Viewability is vital for publisher business growth
Monday, January 23, 2017
In the fourth article of the #SuccessStack, we explore viewability and its increasing importance in retaining and growing ad revenues for your publishing business. We’ve recently received a lot of questions on viewability from our AdSense publisher community, so this post should answer the most frequently asked ones.
What is viewability?
Media Rating Council (MRC) and IAB standards state that
a display ad is counted as viewable
when at least 50% of the ad is within the viewable space on the user’s screen for one second or more.
Why is it important for your ad revenue?
An ad served doesn’t necessarily equal an ad viewed, and digital advertisers and publishers are catching onto this as the industry shifts toward valuing viewable rather than served impressions. This is because ads that are considered viewable have a higher chance of being seen and are more likely to engage an advertiser's target audience.
As a result, more savvy advertisers are paying closer attention to ad viewability and it is increasingly becoming a factor in their decision making around ad spend.
If an ad isn't seen, it can't have an impact, change perception, or build brand trust. That's why measuring viewability matters. For AdSense publishers, this means that increased viewability may encourage greater investments from advertisers.
Let’s get started
Before you get to work on increasing viewability, make sure you
choose the right tool
to give yourself the best possible potential earnings. To help you with this, be sure to
schedule a free consultation
with one of our experts who can help you to choose the right solution for your business.
How can you increase the viewable impressions delivered by your site?
1. Put ad units just above the fold.
Interestingly, ads placed just above the fold of a web page produce higher viewability metrics than those at the top of the page. Try horizontal ad unit sizes, e.g. 320x100 for optimal increase in viewability metrics. It’s important to note that it's against the
AdSense ad placement policies
to place a 300x250 ad unit above the fold on mobile pages, so be sure to place those larger ad sizes below the fold.
Bonus tip: Switch 320x50 for 320x100 ad units.
Replacing your 320x50 ad units with 320x100 on your mobile device can improve viewability and potentially increase earnings. Revenue per thousand impressions (RPMs) tends to increase when you move to the larger mobile banner ad. This is because using the 320x100 ad unit allows both the 320x50 ad and the 320x100 to compete for the same ad space, doubling the fill-rate competition. It’s best practice to put the ad just above the fold as mentioned above, which could further boost your revenues.
2. Use mobile-friendly ad formats.
Mobile is becoming an ever more important part of online ad sales. Here are three mobile friendly ad formats to try:
Use large high impact ad units such as the medium rectangle (300x250), large rectangle (336x280) and large mobile banner (320x100) to get the best results. The first two work well on desktop and mobile (below the fold), with the third being designed specifically for mobile.
AdSense also offers two kinds of
page-level mobile ad formats
, anchor ads and vignettes. Both are designed to increase mobile viewability.
Once you’ve implemented the tips above, you can find even more advanced best practice viewability tips
in this infographic
.
Labels
#GlobalSpotlight
2
#SuccessStack
9
Active View
9
Ad formats
22
Ad layout
6
Ad Placement
2
AdSense
5
AdSense Anniversary
15
AdSense features
231
adsense guide
14
AdSense In Your City
22
AdSense Interface
61
AdSense Team
31
AdSense101
13
AMP
3
AskAdSense
4
Audience Engagement
4
Beginner's
1
Best Practice
22
Beta
1
Case studies
99
Certified Partners
4
Content strategy
23
DoubleClick
17
download
3
Earnings/Reports
70
eBook
3
Education
4
engagement
1
Facts and Fiction
11
FAQs
1
Feedback
10
Google Analytics
7
Google's Certified Publishing Partner
3
googlenew
13
Guest Blogger
4
Help
2
How to avoid policy violations
1
India
1
infographic
3
International
118
Learn with Google for Publishers
17
Matched content
6
micro-moments
5
Mobile
67
Mobile optimization
3
Multi-Screen
32
Native
1
native ads
4
Newbie
32
Optimal ad placement
1
Optimization
165
Other
245
Other Google products
106
Page-Level
1
PageSpeed
10
Pakistan
1
Passion into profit
8
Payments
62
Policy
2
Pop-Unders
1
Pop-Ups
1
Product update
11
Program Policies
79
Programmatic
1
Social
19
Support
10
Tips
37
Urdu
1
User Generated Content
1
Video
41
Viewability
13
Webinars
15
YouTube
3
Archive
2019
Oct
Sep
Aug
Jul
May
Feb
Jan
2018
Dec
Nov
Oct
Aug
Jun
May
Apr
Mar
Feb
Jan
2017
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2016
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2015
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2014
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2013
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2012
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2011
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2010
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2009
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2008
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2007
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2006
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2005
Dec
Nov
Oct
Sep
Aug
Feed
Subscribe to receive posts via email:
Visit this group
Follow @adsense
Useful links
Get started with AdSense
Sign in to your account
AdSense Help Center
AdSense Help Forum
Related Google products
AdMob: Monetize your app
DoubleClick for Publishers Small Business
Google AdWords
Google Analytics
Give us feedback in our
Product Forums
.
