For Platforms
AI is buying ads. Make sure it can buy yours.
Agents are allocating billions in media spend. AdCP makes your inventory accessible without commoditizing it.
Implement AdCP →For Brands
Know where you stand before the market moves.
Every brand has a distinct approach to AI-powered advertising. Discover yours — and connect with the peers, working groups, and resources that match your priorities.
What's your agentic archetype? →For Builders
RTB unlocked programmatic. AdCP unlocks the rest.
90% of ad spend never touches RTB. Build agents that access inventory walled gardens actually want to sell.
Start building →
Managed by Agentic Advertising
AdCP is stewarded by Agentic Advertising (AAO), an industry trade association advancing open standards for AI-powered advertising. AAO brings together publishers, platforms, agencies, and technology providers to shape the future of the ecosystem.
Limited time: Founding member pricing ends March 31, 2026
One protocol. Every platform.
Stop building custom integrations. Start building agents.
Before AdCP
- 15+ different platform APIs
- Months of custom integration
- Manual data reconciliation
- Fragmented reporting
- Vendor lock-in
With AdCP
- One unified interface
- Deploy in days
- Automated workflows
- Consolidated analytics
- Complete flexibility
See the difference
Traditional Workflow
1. Log into Platform A
2. Search for audiences (30 min)
3. Export to spreadsheet
4. Log into Platform B
5. Manually recreate targeting
6. Wait for approval (2 days)
7. Repeat for 10 more platforms...
AdCP Workflow
"Find sports enthusiasts with
high purchase intent, compare
prices across all platforms,
and activate the best option."
✓ Done in minutes
Three protocols. Complete coverage.
Media buying, creative generation, and audience activation.
🛒 Media Buy Protocol
Complete campaign lifecycle management with 9 core tasks:
get_products- Discover inventory with natural languagecreate_media_buy- Launch campaigns across platformsget_media_buy_delivery- Real-time performance metrics- Plus sync, update, feedback, and more
🎨 Creative Protocol
AI-powered creative generation and management:
build_creative- Generate creatives from briefspreview_creative- Visual preview generationlist_creative_formats- Discover format specs- Standard formats library included
📊 Signals Protocol
First-party data integration:
get_signals- Discover available signalsactivate_signal- Activate for campaigns- Privacy-first audience building
- Platform-agnostic data sharing
⚡ Protocol Features
Enterprise-ready infrastructure:
- MCP & A2A protocol support
- Async workflows with webhooks
- Human-in-the-loop approval
- JSON Schema validation
How it works
Natural language in. Campaigns out.
Discovery
Use natural language to describe your target audience. AdCP searches across all connected platforms to find matching inventory and audiences.
"Find sports enthusiasts interested in running gear"
Comparison
Get standardized results from all platforms in a consistent format. Compare pricing, reach, and targeting capabilities side by side.
Platform A: $12 CPM • 2.3M reach
Platform B: $18 CPM • 4.1M reach
Platform C: $9 CPM • 1.8M reach
Activation
Launch campaigns across multiple platforms with a single command. AdCP handles the technical details while maintaining platform-specific optimizations.
"Activate on Platform B with $10,000 budget"
Management
Monitor performance, adjust budgets, and generate reports across all platforms from one interface. Set up automated rules and alerts.
"Show performance metrics for all active campaigns"
Get started
Open source. MIT licensed. Ready for production.
Implement AdCP
Add AdCP to your platform or build an agent.
- Full protocol specification
- Reference implementations
- JSON Schema validation
Find a partner
Connect with companies who can help you implement AdCP.
- Search by capability and geography
- Browse live agent implementations
- Request introductions via Addie