
March 30, 2022 01:55 PM EDT
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What PepsiCo’s global media shift means for Omnicom
PepsiCo’s decision to move global media to Publicis Groupe from Omnicom—made without a formal pitch—will sting the U.S. agency holding company.

PepsiCo’s decision to move global media to Publicis Groupe from Omnicom—made without a formal pitch—will sting the U.S. agency holding company.