Marketing winners and losers of the week
Nintendo’s Zelda franchise keeps on giving while Coffee Mate scores a multicultural win—plus, why it was a bad week for Skims, Nvidia and Maybelline New York.
Creativity
View AllView All15 creative campaigns to know about today
Lufthansa rolls out a cheeky flying fashion collection, and Google turns Henry Cavill’s mustache mishap into a video game.
Featured
The top 5 celebrity brand collabs you need to know about right now
From Walmart to Waitrose to Microsoft, Ad Age breaks down the hottest celebrity marketing moves of the past month.
Publishing Partners
How to stop new launches from cannibalizing portfolio salesWhy marketers shouldn’t just ask AI to find more customers—they should understand the customers and revenue streams they need to protect.
Inside Apple’s holiday ad—and how it mirrors the life of the artist behind it
Hebru Brantley explains how he drew on his own childhood to create art for “The Dreamer,” directed by Melina Matsoukas.
Small Agency Playbook
View All6 small agency leaders shaping their companies and communities
From planning to production to the C-suite, these six Ad Age Small Agency Awards winners show how small shop talent can make a big impact.
Encyclopedia of Marketing
View AllAdvertising and marketing words explained
From agency of record (AOR) to media mix modeling (MMM) to zero-click search, the ever-expanding Ad Age Encyclopedia of Marketing is here to help you decode key industry terms and jargon.
Gen Z and Gen Alpha Marketing Playbook
View AllGen Z and Gen Alpha marketing playbook—what marketers need to know now
Introducing Ad Age’s NextGen Marketing Playbook. Discover emerging marketing moves for Gen Z, from creator CMOs and AI as media to niche fandoms and analog retail, with practical tips to test now. Plus, feedback from Gen Z marketers on how to manage teams.
Agency Report
View AllAgency Report 2026—7 trends from this year’s ranking and what’s next
An overview of Ad Age’s 82nd annual report on the biggest agency companies.
All Access Exclusives
View AllTracking ad agency account reviews—the latest on brand creative, media and more
From the consultants leading them to the incumbents, everything you need to know.
Opinion
View AllThe hidden cost of approvals and handoffs in marketing—and how AI can help
AI agents can transform marketing by eliminating workflow bottlenecks, streamlining coordination and freeing teams to focus on growth-driving work.
How agency leaders can write thought leadership every week—like I do
Writing weekly thought leadership is harder than it looks. One CCO shares the operational habits that helped him stay consistent and sharpen his work over two years.
Claim your brand on ChatGPT—but who controls the customer?
As AI platforms become gatekeepers to shopping, brands face a new battle for consumer loyalty, recommendations and control.
Sponsored
Ad Age Podcasts
View AllWhen to shift some of your marketing budget from performance to brand, with Ruggable’s CMO
Lauren Sherman-Kaoud used a Black Friday creator test to build confidence for a broader shift away from performance marketing toward brand campaigns.
Gen Z Marketing
20 brands catching Gen Z’s attention right now and how they are doing it
Lululemon, Grok and Liquid I.V. are among the brands gaining ground with the demographic.
