Papers by Ahmed Elsamadicy
Maǧallaẗ Ǧāmiʿaẗ Al-Iskandariyyaẗ Lil ʿulūm Al-Idāriyyaẗ (Print), Mar 30, 2023
This study investigates the impact of leadership style (transformational and transactional) on em... more This study investigates the impact of leadership style (transformational and transactional) on employees' job satisfaction. A mixed-method approach has been used for data collection. The studied population was employees of the CIT sector in Egypt. Through nonprobability convenience sampling, 388 administrated questionnaires and 10 interviews were accurately collected and analysed. Thematic analysis was chosen to analyse the qualitative data; the statistical package for social science (SPSS) version (26) IBM was used to analyse the quantitative data. The findings of the study support that transformational and transactional leadership styles significantly affect job satisfaction among employees in a positive manner. The study is limited to the examination of two leadership styles, neglecting other styles that could affect employees' job satisfaction levels. This study is limited to assessing employees of the CIT sector, neglecting employees in different fields. The findings of this study contribute to providing a guideline model to top management that illustrates the significant leadership style that impacts employee job satisfaction. In addition, this study guides the specific behaviours needed from each leadership style in order to be significant in influence.
International Journal of Research in Business Studies and Management
The main purpose of this study is to investigate the impact of leadership style (transformational... more The main purpose of this study is to investigate the impact of leadership style (transformational and transactional) on employees' job satisfaction. Design/methodology/approach: A mixed-method approach has been used for data collection. A selfstructured questionnaire with non probability convenience sampling was carried out for collecting the quantitative data.500 surveys were delivered to the employees in all different management levels, but 388 respondents completed the questionnaires, making the response rate 78%.SPSS version (26) IBM has been used to statistically analyze the collected quantitative data. ANOVA and Multiple Regression P-Value are used to test this study's hypotheses. The semi-structured interviews have been done with 10 managers using the judgmental sampling strategy. Thematic analysis was selected as a method for analyzing the qualitative data. Findings: The findings of the study support that transformational and transactional leadership styles significantly positively affect job satisfaction among employees. Research limitations: The study is limited to the examination of two leadership styles, neglecting other styles that could affect employees' job satisfaction levels. Empirical implications: The findings of this study contribute to providing a guideline model to top management containing which behaviors of leadership should be followed when hiring managers in this sector. Top management must focus on specific behaviors related to both leadership styles that lead to increased satisfaction among employees at work.
This study seeks to measure the impact of various social media advertising contents on consumers’... more This study seeks to measure the impact of various social media advertising contents on consumers’ intentions to purchase health and beauty products online. After reviewing the literature, the researcher found that prior studies considered visual content, user generated content, interactivity content, text-persuasive content, and text-informative content to be significant substance to be placed in social media ads. These substances make consumers attentive to the viewed advertising. Accordingly, the researcher developed a proposed conceptual Model that consist of two phases: phase one focuses on the substance of social media content that creates attentive advertising; phase two focuses on the ad attentiveness impact on consumers purchase intention. Six hypotheses emerged according to the model to be tested through a quantitative research approach. This study is considered conclusive research, with a cross-sectional design and a descriptive purpose. Distribution of online questionnair...
The Effect of Outsourcing Strategy on SMEs Performance: An Empirical Study of Internet Services Providers in Egypt
EduRN: Information Systems & eBusiness Education (ISN) (Topic), 2018
The focus of this research is to investigate the effect of outsourcing strategy on the Egyptian S... more The focus of this research is to investigate the effect of outsourcing strategy on the Egyptian SMEs’ performance in internet services provider sector, SMEs have the same business goals as larger organizations, but may have more limited resources. Among these goals are delivering cost savings, raising customer satisfaction, achieving high performance, extending service offerings and having access to the best people, skills and technologies. The objectives of the study are to find out the types of activities outsourced by the organizations, the reasons for outsourcing and to evaluate the effects of the outsourced activities on the organizations performance, the methodology based on quantitative analysis by using a questionnaire tools to gather required data. The result also indicates that all four hypotheses were supported by model structural equation model analyses using AMOS Ver 24. The main conclusions drawn from this study are Outsourcing Strategy has significant positive effect ...
EngRN: Operations Research (Topic), 2018
Focus of this research on assessing quality from a student’s perspective in private education. by... more Focus of this research on assessing quality from a student’s perspective in private education. by examining the effect of Service quality dimensions on satisfaction of students enrolled into private languages schools in Egypt in SMEs schools, private education sector. SMEs business goals match larger organizations business goals. Among these goals are raising customer satisfactions, achieving high performance, providing quality service to increase their market share. The objectives of this research art first to identify the quality dimensions most vital to students in a developing country such as Egypt, and then to develop a framework consisting of these dimensions; and second, to investigate the extent of satisfaction of students enrolled into private languages schools in Egypt. This research will follow applied research approach. The methodology based on quantitative analysis by using a questionnaire tool for data collection. The results indicated that most of hypotheses were supp...
American academic & scholarly research journal, 2013
Abstract. This paper concentrated on tourism and the political transformation in the Egyptian con... more Abstract. This paper concentrated on tourism and the political transformation in the Egyptian context. The aim of this paper is to investigate the impact of the political change regarding the dominance of the Muslim Brotherhood on tourists' intentions to visit Egypt. This paper clarified the effect of the political change on the tourism industry. It explored the link between governance of the Muslim Brotherhood and tourism. It investigated and identified the factors that enhances Egypt's current image to attract tourists, creating contentment among the visitors intents to visit the country again. This study was considered conclusive research, with a cross-sectional design and an exploratory purpose. The variables were identified through the use of semi-structured interviews. Fifteen interviews were conducted until the saturation level. The empirical findings indicate Egypt is filled with various touristic attractions. However, the political stability affects the tourism proc...
Airlines are continuously searching for better approaches to engage with their current and potent... more Airlines are continuously searching for better approaches to engage with their current and potential passengers. Social networking sites with its interactive nature have allowed these corporations to engage with customers in a two-way online dialogue. This article aims at investigating the role of the content that are created by airlines on their Facebook pages as well as the content that is posted by passengers in enhancing customer-based brand equity and purchase intention in the airline industry. A quantitative study was adopted for data collection through questionnaires. An online questionnaire was posted on a number of Facebook pages of three Egyptian airlines. Testing of the proposed conceptual framework was performed using the partial least squared structural equation modeling approach (PLSSEM). The results indicated that the content that is created by the airlines only affected the brand awareness component of brand equity. As expected, the findings showed that the content t...
The Factors Affecting of SMEs’ Outsourcing Decision Making
International Political Economy: Globalization eJournal, 2018
The focus of this paper is to develop a framework for SMEs’ outsourcing decision making, this pap... more The focus of this paper is to develop a framework for SMEs’ outsourcing decision making, this paper will review recent studies of related dimensions to identify the factors affect outsourcing decision which are including two main categories, the outsourcing benefits and the risks of outsourcing .the benefits factors for outsourcing are cost reduction, transfer fixed costs to variable, improve service quality, Increase speed, increase flexibility, access to latest technology, increase focus on core competencies. The risk factors of outsourcing are hidden costs, loss of core competence, less flexibility, loss of knowledge, supplier problems and low morale. The study found that the framework for SMEs’ outsourcing decision making, based on the factors found from this study, is including four factors affect outsourcing decision which are outsourcing benefits, outsourcing risks, core competencies and vendors (suppliers).
The aim of this study was to investigate various motivational elements that impact wedding destin... more The aim of this study was to investigate various motivational elements that impact wedding destinations (event venue) selections among Egyptians couples. The study concentrated on four dimensions of the push factors (fulfilling prestige, escaping daily routine, seeking relaxation, and enhancing relationship) and five dimensions of the pull factors (events and activities, easy access and affordability, history and culture, natural resources, and destination marketing). The researchers hypothesized that each push and pull factor impact wedding destinations selections. A quantitative research approach, the distribution of administrated questionnaires was used to collect the data. The selected participants were decision makers for wedding venues; they include wedding couples, parents, relatives, and friends who are involved in the decision making process and who were at least 18 years of age. This study used the Statistical Package for the Social Sciences (SPSS) version 18 software to a...
Do instagram fan pages develop consumer–brand relationships? Evidence from the telecommunications industry
Cogent Business & Management, 2021
Abstract Instagram’s growth has drawn the interest of many corporations that are searching for ne... more Abstract Instagram’s growth has drawn the interest of many corporations that are searching for new ways to boost their customer relationships. Given the rapid adoption of Instagram marketing and the inadequate research in that field, the objective of this paper is to examine whether “following” brands on Instagram fan pages enhances consumer–brand relationship from the consumer perspective. The data were collected from consumers who follow Instagram fan pages of the four telecommunication companies that are operating in Egypt using an online questionnaire. The telecommunication industry is one of the major industries that rely heavily on Instagram marketing in Egypt. The results indicated that fan page following positively and significantly influences the consumers’ brand love and sense of brand community. Also, the findings indicated the consumers’ brand love positively impacts consumers’ purchase intention and word of mouth. Finally, it showed that consumers’ sense of brand community impacts their purchase intention and word of mouth positively. This article contributes theoretically by expanding the focus of brand community literature to fan pages as an innovative form of social media brand communities. Furthermore, it provides recommendations to practitioners to follow when managing Instagram fan pages.
Cogent Business & Management, 2021
The investigation of validity and reliability of a scale of perceived vulnerability to disease in... more The investigation of validity and reliability of a scale of perceived vulnerability to disease in Iran.
The effect of corporate social responsibility content on consumer engagement behaviours on Facebook brand pages in Egypt
Journal of Customer Behaviour, 2020
The purpose of this paper is to study how companies communicate their corporate social responsibi... more The purpose of this paper is to study how companies communicate their corporate social responsibility (CSR) practices on their Facebook pages, and it also investigates the impact of this content type on consumer engagement behaviours. Based on content analysis of the biggest twenty corporate Facebook pages in Egypt, it was found that these companies focus on non-CSR posts more than CSR posts. However, the findings showed that the CSR posts received the highest number of likes, comments and shares if compared to other content types. This article provides social media managers with some guidelines for effective posting strategies when adopting Facebook marketing. Specifically, it recommends that corporations use this social network to communicate CSR practices to consumers. Since the adoption of Facebook in CSR activities by many corporations is a relatively new practice, this article provides practitioners with some guidelines to follow.
Journal of Global Scholars of Marketing Science, 2019
International Academic Conference in Dubai (IACD)-2013
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International Journal of Commerce and Management, 1996
The authors explore the nature of commitment, job satisfaction and job characteristics, and the n... more The authors explore the nature of commitment, job satisfaction and job characteristics, and the nature of the interrelationships among these variables concerning expatriate employees in Saudi Arabia. An examination of a sample of 504 expatriate employees reveals that these employees are, by and large, indifferent with respect to their perceptions of commitment, job satisfaction, and job characteristics. In addition, the results provide strong support for (1) the influence of job satisfaction on commitment, (2) the influence of job variety on commitment, and (3) the influence of job autonomy, identity, and feedback on job satisfaction.
مجلة جامعة الإسکندریة للعلوم الإداریة, 2021
The global outbreak of the COVID-19 pandemic impacted nations and enterprises in the tourism indu... more The global outbreak of the COVID-19 pandemic impacted nations and enterprises in the tourism industry. This paper explored how nations can use nation branding during the COVID-19 pandemic to promote optimism in order to stimulate tourism when the peak of the crisis is over. The research pursued to answer the research question: what nation-branding strategies can be used to aid nations in promoting future tourism demand? The research conducted semi-structured interviews with 20 potential tourists from different nations until saturation level was met (people who enjoy to travel and seek to travel once the COVID-19 crisis passes). According to the interviews, nine main themes emerged: citizens are living, buying, and thinking differently; citizens are striving to adapt to a new normal; the COVID-19 pandemic reduced-contact channels to get goods/ services; the "endless layover" feeling is stirred by the COVID-19 pandemic; consumers want extra reassurance to resume traveling activities; citizens are waiting for indicators beyond lifted restrictions before regularly engaging in traveling to a specific destination; domestic tourism is expected in the coming period; hit the brakes on marketing and promote values of humanity; the virus changed the way people use the Internet, rising in-home media consumption. With these findings, this study provided recommended plans for nation branding to help take the necessary actions to ensure and prepare for the future recovery of the tourism market. Like this, this study contributed practically. In addition, this study developed empirical evidence that contributes knowledge, filling in the academic gap found in literature. Prior scholars and researchers
Cogent Business & Management
The investigation of validity and reliability of a scale of perceived vulnerability to disease in... more The investigation of validity and reliability of a scale of perceived vulnerability to disease in Iran.
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Papers by Ahmed Elsamadicy