BY CYCLE

Based on the “Reuse Booster” model, the ByCycle Initiative – or Bicycle Booster – is intended to bring together, train and set in motion stakeholders in the real estate industry to encourage cycling in cities. To transform our mobility behaviour, Icade, jointly wit A4MT and Onepoint launched the BY CYCLE initiative to raise awareness, support, and pool contracting authorities around a positive momentum and a community reference benchmark. The goal is to initiate 1,000 projects by 2030, by redefining the use of cycle parking facilities and their access, thus improving the quality of buildings as ‘home bases’ for new forms of mobility and as key players of decarbonisation.

A parking project?

Mélaine Compain

Mélaine Compain

Project Manager BY CYCLE Initiative
Mélaine Compain
Mélaine Compain
Project Manager BY CYCLE Initiative
With a dual Master’s in Management and an MSc in International Marketing & Brand Management from Neoma Business School, and a passion for mobility, MĂ©laine built up his experience in Marketing and Business Development in major automotive groups in France and the Netherlands.

After 3 years in the automotive industry, he started to question his career path after reading a study authored by AurĂ©lien Bigot. He then decided to work on the decarbonisation of mobility, following the author’s conclusion: “The electric car is the future of the automobile, but the automobile is not the future of mobility”.