Quakers are a Nobel Peace Prize-winning faith group, founded in 1647. Described as ‘natural capitalists’, dynasties of Quakers formed enterprises such as; Clarks, Cadburys, Lloyds Bank, Amnesty International and CND. They continue to work for social and economic justice, sustainability, peace and equality. The Quaker's business legacy has earned them rich assets, with their notable Euston Square HQ being London's preferred conference space for the third sector and tech giants alike.
We were tasked with building a brand strategy, in line with the Quaker's founding values, and creating a name and visual identity to augment this new thinking.
Naming
Brand Identity
Brand Strategy

Previous brand name and identity

Updated name and brand identity





Friends House, Euston Square
Evolving the Quaker's founding principles into a modern brand strategy
Inspiration from the Quaker archives
Name-storming
Quiet signage
Quakers are a Nobel Peace Prize-winning faith group, founded in 1647. Described as ‘natural capitalists’, dynasties of Quakers formed enterprises such as; Clarks, Cadburys, Lloyds Bank, Amnesty International and CND. They continue to work for social and economic justice, sustainability, peace and equality. The Quaker's business legacy has earned them rich assets, with their notable Euston Square HQ being London's preferred conference space for the third sector and tech giants alike.
We were tasked with building a brand strategy, in line with the Quaker's founding values, and creating a name and visual identity to augment this new thinking.
Naming
Brand Identity
Brand Strategy

Previous brand name and identity

Updated name and brand identity





Friends House, Euston Square
Evolving the Quaker's founding principles into a modern brand strategy
Inspiration from the Quaker archives
Name-storming
Quiet signage