3tone Digital

About Us
Services
Work
Events
Blog
Contact
HOW WE HELP
Web Design
Digital Production
Workshops
Branding
e-Commerce
SEO
CONTACT US
[email protected]
518-888-6212


Built custom, with love

We build custom digital solutions.

5-star rated husband + wife team in Saratoga County helping businesses
build
love
grow

their online presence with custom digital solutions.


Our Services


Past Work


Custom web development workspace — 3tone Digital, Saratoga County NY



5-Star Rated


Saratoga County, NY


Web Design
Our websites are custom, easy to manage, and built to outperform.
Web Development
We make custom digital solutions that can amplify your business.
In-person Events
Join Reina and Tony for hands-on workshops, like Latte Learning.
Branding
Identity packages including logos, style guides, print, and social templates.
E-commerce Shops
Sell products or services with payments, inventory, and shipping.
SEO
Rank higher on search engines and AI, converting visitors into customers.
Digital Media
Photography, videography, editing, and custom music to bring your brand to life.

The Art Of What We Do
Upcoming Event: May 22, 2026
Beyer Creative- Albany, NY
In collaboration with Beyer Creative, we’re bringing you our May Latte Learning experience.

Step into the studio as it transforms into a space where art, storytelling, and business come together. Through a guided walk through + digital experience, you’ll explore three interactive stations, thoughtfully designed moments that spark reflection, shift perspective, and transformation.
Jen Rich Alexander Mike Piazza Laura Backer Megan Lewis Ryan Smithson 3tone Digital Review
31+
#1 in Saratoga County
We’re a 5-star rated team
Our clients aren’t just customers; they’re creative partners, integral to each project’s unique journey.
Jen Rich Alexander Erika Divot Review Ryan Smithson 3tone Digital Review Dawn Google Review Image Y Saad Dena Albany Jess La Dawgz Annette Maclean Karin Hall Mike Piazza Laura Backer Megan Lewis
3tone Digital are amazing!!! Reina and Tony creatively and technically brought our vision to life. We had so much fun working with them and they were able to articulate and display our business in ways we were not.
Jen Rich Alexander
Jen & Rich Alexander
barswithoutboundaries.com
The new website and media package look fantastic and honestly exceeded my expectations, especially compared to the sites I’ve been part of in the past. Communication has been smooth, I really appreciate how organized they are and how easy they make the whole process.
Erika Divot Review
Erika Schreifels
thedivotsaratoga.com
3tone Digital is wonderful to work with! Reina and Tony care about their clients as people, and they have all the right tools and knowledge to take your business to the next level.
Ryan Smithson 3tone Digital Review
Ryan Smithson
paintandsipstudios.com
Working with 3tone Digital was a great experience. They really listened to what we needed, offered smart solutions, and made the whole process simple. The site looks beautiful, runs smoothly, and was finished right on time. Reina and Tony are professional, responsive, and easy to work with!
Dawn Google Review Image
Dawn Casale
onegirlcookies.com
Highly recommend 3tone Digital. In a world where every website person seems to be scamming you Reina is a breath of honest fresh air. Work product exceptional and timely, very responsive to requests for change. Works extremely well with a team. Very fair with price. I highly recommend.
Y Saad
Yashar Alizadeh
saadzoilaw.com
From helping with our event to designing a site that makes it easy for people to register, donate, and learn about our mission, they made the whole process simple and enjoyable. We’re so grateful for the care and creativity they put into every detail.
Dena Albany
Dena DeLude
albanyrfmc.org
Tony and Reina are great professionals and did a fantastic job with our website! 5/5 stars would hire them again and again!
Jess La Dawgz
Jess & Chris
ladawgz.com
Working with 3tone Digital was a seamless and positive experience from start to finish. Their team truly understood our needs and created a modern, mobile-first ecommerce platform that makes it easy for both retail and non-profit customers to shop with us.
Annette Maclean
Annette Maclean
pamco.ca
3tone Digital is responsive, creative, insightful and an all-around fabulous company to work with to build your dream business or venture. So glad I found them!
Karin Hall
Karin Hall
powerofonehealth.com
3tone Digital is responsive, creative, insightful and an all-around fabulous company to work with to build your dream business or venture. So glad I found them!
Mike Piazza
Mike Piazza
zillaracingstables.com
Reina and Tony treat and care about their clients as if they were their own family! I love recommending my clients to them and hearing about the wonderful experiences they have with 3tone Digital!
Laura Backer
Laura Backer
Reina and Tony have been extremely reliable, responsive, and great to work with. Cannot recommend 3tone Digital enough for anyone looking for assistance optimizing their website.
Megan Lewis
Megan Lewis
peterpantry.ca
Reina + Tony Ciccarone Clifton Park
21 years
of experience
Next Insured
Not Just Digital
We host in-person events around the Capital District

Be Seen

Shadow Work

Behind-the-scenes filming and photography for the planners, the preparers, and the quiet forces who make it all look easy.

Explore Shadow Work
Behind the scenes — the setup
Reina

Behind the scenes — videography in action
The Creative Director
Tone

What we bring


  • On-site photo + video

  • Custom sound production

  • Graphics design + branding

  • Dynamic subtitle captioning

  • Human-written narration

  • Casual + normal team <3

Multi-purpose content

For Reels + Stories

The raw, in-between footage is what the algorithm (and your audience) actually wants.

For LinkedIn

A profile that proves you do the thing is the most authentic flex there is.

For your site

Seeing is believing. Video shows your audience what you do, not just what you say.

Our Blog
  • Bakery Web Design Success Story
    July 27, 2026

    One Girl, Two Chapters

  • Tone Ciccarone Phone Home
    July 18, 2026

    Our Hybrid AI Approach

  • Latte Learning Event Lattes Kicks
    July 17, 2026

    Lattes + Kicks Event: Recap

  • Follow The Data
    June 26, 2026

    Website Feng Shui: Part 3 – Data

  • FengShui Websitecontent
    June 9, 2026

    Website Feng Shui: Part 2 – Content

  • Fengi Shui Images
    June 4, 2026

    Website Feng Shui: Part 1 – Images

Restaurant Saratoga Web Design Bar Web Design Saratoga County Food Vendor Web Design Saratoga County
Non Profit Web Design Saratoga County Local Clifton Park Web Design High End Restaurant Web Design
Fun Fact!
You don’t have to be ashamed of your website.

Give your digital visitors some peace of mind with a website that not only works, but wows.

  • Zero subscription fees
  • Advanced + AI functionality
  • Own your own website
  • Email + hosting available
  • Mobile Trailer Bar Web Design
    Restaurants & Cafés

    Bars without Boundaries

    • Interactive Drink + Station Menus
      We built a browsable menu system for cocktails, mocktails, and stations so couples and planners can pre-visualize their bar.
    • On-Site Photo + Video Session
      A full on-site shoot capturing their vintage trailer, real events, and behind the bar moments to bring authenticity to the new site.
    • Conversion Increase
      Since going live in November of 2025, they have had a +25% increase in weekly inquiries and +35% increase in bookings.
  • Albany Ride Missing Children
    Non-profits & Community

    Albany Ride for Missing Children

    • Unified Platform
      Combined registration, donations, and event info into one site that honors the mission and inspire action.
    • On-scene Photography Services
      We joined the Albany Ride for Missing Children in person, capturing heartfelt moments of unity, emotion, and hope.
    • Community Connection
      Tools that empower riders, their families, and the event’s sponsors to engage year-round.
  • Wordpress Plugin Development Measurements
    Professional Services

    Findlay Vinyl Portal

    • Workflow Automations That Save Time
      We replaced manual processes with a structured, role-based workflow that guides every job from intake to production.
    • Custom Developed Business Software
      We developed this purpose-built plugin tailored to the unique needs of the pool cover manufacturing industry.
    • Works on Any WordPress Website
      Deploys as a self-contained business application on virtually any WordPress installation while maintaining its own secure employee interface.
    • Centralized Project Management
      Unified customer information, measurements, photos, relevant files, approvals, and activity history into a single workspace.
  • Butcher Website Redesign
    E-commerce & Retail

    Sanders Meat Market

    • We provided 100% on-site photo + video
      Very hands-on footage from the behind the counters of this family butcher and grocery store.
    • Optimized data and display
      Grocery categories, meat cuts, and all shop items are used and linked throughout the website.
    • Online e-commerce shop and POS integration
      The website is connected to the establishment’s point-of-sale and online ordering system
  • The Divot Saratoga Web Design
    Restaurants & Cafés

    The Divot

    • On-site Photo and Video
      We spent time on site with the culinary team, photographing dishes, filming details, and gathering the story behind the menu. The visuals we produced became ready to use across web, social, and menus.
    • Content Strategy and Creation
      We planned and created optimized content that brought their story, menu, and brand to life while improving how the site performs in search.
    • Interactive, Filterable Menu Experience
      We designed a menu system that lets guests sort by category and explore dishes with ease, giving the restaurant a faster, more engaging way to showcase their food and improve on site performance.
  • Restaurant Web Design Development Sm
    Restaurants & Cafés

    One Girl Cookies

    • Seamless Shopify to WordPress Migration
      The client was tired of the restrictive and upsell-y nature of Shopify, the shop was seamlessly moved over from Shopify to WordPress. This allows for far more customization and optimization for both search engines and the buyer process.
    • Two Sites, One Roof
      We host and maintain two websites for this client, both well-known establishments in Brooklyn New York.
    • Client Since 2023
      Each Christmas, One Girl Cookies sends us a box of their whoopie pies and cookies. They love us and the feeling is mutual
    • Custom In-house WooCommerce Plugins
      We’ve built finely-tuned and specialized plugins from capturing cake inscriptions to scheduling pickups.
  • Grounded Electric Screenshot
    Professional Services

    Grounded Electric

    • Local SEO Built for Service Areas
      A scalable location-based SEO structure was created to help the company rank for electrical services across multiple counties, cities, and towns throughout New York’s Capital Region.
    • Designed to Convert Visitors
      The new website guides users toward calling, requesting estimates, and submitting service inquiries through strategically placed calls-to-action and streamlined contact forms.
    • Showcases Trust and Expertise
      Customer reviews, certifications, awards, team profiles, and project galleries were integrated throughout the site to reinforce credibility and help convert prospects into customers.
  • Lattes Kicks Dapp Custom App
    Education & Training

    Lattes + Kicks

    • All in a Day’s Work
      Video shoot, editing, and custom web application developed and launched within 8 hours. Oh yes!
    • Custom QR Scan-In Page
      Event attendees are greeted with an iPad displaying a page that prompts them to scan in
    • Developed + Hosted With No Proprietary Platform
      We do not use builders, this is a custom coded, custom launched, and custom hosted web application.
    • Custom Built for Latte Learning Event
      Each of our Latte Learning events come along with a custom web application!
  • Stock Manufacturing Inventory Wordpress Plugin
    E-commerce & Retail

    NEF Inventory + RFQ

    • 10,000+ Optimized Pages From CSV
      What was once just a downloadable CSV is now abstracted into optimized pages with a full-fledged front-end search.
    • Nightly Inventory Sync From Warehouse Data
      Pages and search grid data get updated with quantity and availability every 24 hours via a CRON job.
    • Custom RFQ Functionality with Email Deliverability
      Customers are able to send in an official request for quotation for items, triggering email notifications.
  • Food Truck Web Design Development
    Restaurants & Cafés

    LA Dawgz

    • 100% On-scene Photography + Videography
      We captured all of the energy, color, and street-food menu of LA Dawgz right in the middle of Albany, NY
    • Location-based Online Booking
      We built a WooCommerce booking tool that adjusts pricing by location and guest count for a smart checkout experience
    • Ultra-fun and Unique Website
      We had a lot of fun building the website, providing full-service photography, and Tony ate WAY too many street tacos
  • Airbnb Vrbo Web Design
    Hospitality

    Portview Properties

    • SEO-Driven Guest Experience Platform
      Built around a guidebook-first architecture, the site transforms a traditional guestbook into an SEO-rich experience, combining house rules, local attractions, and stay details into indexable, high-intent content.
    • Custom Booking & Interactive Mapping Integration
      Seamlessly integrates Hospitable for booking workflows alongside a dynamic map experience, helping users explore nearby attractions while increasing engagement and conversion.
    • Modern, High-Performance UI/UX
      A visually engaging, mobile-first design featuring microanimations, video elements, and smooth transitions—delivering a polished, high-end feel across all devices.
  • Likewell Lawyer Psychology Web Design
    Law & Legal Services

    LikeWell

    • Interactive Step-based Assessments
      We converted three long assessment form into interactive locally-saved and dynamic web applications.
    • Easy to Manage Website
      We made it crazy easy for our busy client to add services, speaking engagements, and media to the site.
    • Optimized for AI
      We added clear, intent-driven content, semantic markup, and keyword-aligned messaging to improve AI visibility.