A Case Study: Kiyatec & 3DforScience:
Visualizing the Future of 3D Tumor Modeling
Kiyatec, a biotechnology leader in ex vivo 3D cell culture, partnered with 3DforScience to communicate two groundbreaking platforms: Kiyatec Spheroids and Kiyatec Microtumors. These technologies allow researchers to model tumor behavior and drug responses more accurately, using patient-derived samples. Our challenge was to develop two high-quality animations that clearly visualize their methodology, innovation, and impact.
The Vision:
Translating Cellular Complexity into Clarity
Kiyatec needed to communicate how its proprietary 3D tumor culture platforms mimic in vivo conditions more faithfully than traditional methods. Each video had to demonstrate both technical precision and clinical relevance showing the processes of tissue digestion, cell culture formation, drug response, and personalized treatment forecasting. The animations needed to inform scientific audiences and reflect Kiyatec’s role in advancing personalized oncology.
$177 billion
Estimated global oncology drug market by 2025.
>90%
Of drugs fail in clinical trials.
+50% engagement
Increase from conference audiences when high-quality animations are used.
Dual Messaging for Dual Technologies
The animations were designed to mirror each other while conveying two unique yet complementary technologies:
Kiyatec Spheroids: Scaffold-free 3D cultures that form naturally from patient-derived tumor cells, used to test drug response within days.
Kiyatec Microtumors: Advanced tissue-engineered models grown in the 3DKUBE bioreactor, allowing complex, long-term drug evaluation in a perfused environment.
This parallel structure ensured both animations could stand alone or be viewed together as part of a broader communication strategy.
Dual Messaging for Dual Technologies
The animations were designed to mirror each other while conveying two unique yet complementary technologies:
Kiyatec Spheroids: Scaffold-free 3D cultures that form naturally from patient-derived tumor cells, used to test drug response within days.
Kiyatec Microtumors: Advanced tissue-engineered models grown in the 3DKUBE bioreactor, allowing complex, long-term drug evaluation in a perfused environment.
This parallel structure ensured both animations could stand alone or be viewed together as part of a broader communication strategy.
KNOW-HOW: Layering Biological Accuracy with Visual Innovation
To explain Kiyatec’s platforms, we visualized tissue breakdown, single-cell isolation, spheroid formation, scaffold infusion, vascularization, and bioreactor perfusion. From immune cells and fibroblasts to drug application and flow cytometry, every frame reflected Kiyatec’s scientific rigor.
From concept
to visualization
We developed two interconnected visual narratives with distinct pacing and structure. Storyboards, scientific illustrations, and 3D models were adapted in parallel to maintain consistency across both videos. Dynamic camera work and color-coded cues helped differentiate stages of the process and spotlight the versatility of Kiyatec’s technologies.
Solutions applied
Hand-made conceptual styling
Modelling of illustrations and designs
3D scientific animations and recreation
Our approach to create an immersive experience
Rather than simply explaining the platforms, we immersed the viewer in the microenvironment of tumors. The animations mimic what researchers might observe in the lab: spheroids forming in microwells, cells interacting within scaffolds, and real-time reactions to drugs.
This immersive storytelling transforms technical procedures into memorable experiences, supporting educational, clinical, and commercial uses.
Our approach to create an immersive experience
Rather than simply explaining the platforms, we immersed the viewer in the microenvironment of tumors. The animations mimic what researchers might observe in the lab: spheroids forming in microwells, cells interacting within scaffolds, and real-time reactions to drugs.
This immersive storytelling transforms technical procedures into memorable experiences, supporting educational, clinical, and commercial uses.
Our workflow:
From concept to delivery
Each animation followed a production pipeline from research and scripting to 3D asset creation, review cycles, and final voiceover integration. Frequent check-ins with Kiyatec’s scientific team ensured alignment with their branding, messaging, and data integrity. The result was two synchronized animations that reflect the same high standards of science and storytelling.
The final outcome
The final animations supports scientific presentations, partner discussions and investor communications. By clearly illustrating how Kiyatec’s 3D platforms simulate patient-specific tumor environments, they reinforce the company’s position as a key innovator in personalized oncology.
“Kiyatec trusted us with the task of visualizing complexity without compromise. These animations help convey their scientific breakthroughs helping building trust, understanding and investment in their mission”
Kiyatec
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