Fashion is often used as a tool to reveal one's identity and self-worth. One type of traditio... more Fashion is often used as a tool to reveal one's identity and self-worth. One type of traditional Indonesian fashion is woven cloth typical of West Muna Regency. Sales of West Muna woven fabrics are not as smooth as weaving in other areas of Southeast Sulawesi Province. This study aims to analyze the quality of West Muna weaving products, customer value perceptions, and the suitability of lifestyles to consumer purchasing decisions of West Muna weaving. This study uses a quantitative approach with a purposive sampling technique. 133 respondents spread across 3 different regions have given their assessments of the quality of West Muna weaving products, their perceptions of the values of West Muna weaving, and the suitability of their lifestyle to the value and performance of West Muna weaving. The results showed that product quality, customer value, and lifestyle partially and simultaneously influence purchasing decisions for West Muna woven fabrics. The result show that: (1) Pr...
The purpose of this study is to examine and explain the effect of service quality, trust and imag... more The purpose of this study is to examine and explain the effect of service quality, trust and image on patient loyalty through satisfaction either partially or through mediation at the Waetuno Health Center, Kec. Regency Wangi-Wangi. Wakatobi. This research approach is a survey with an explanatory research design. Data collection was carried out cross-sectionally by using an instrument in the form of a questionnaire. Sampling used the accidental technique so that the number of respondents was 42. The analytical equipment used to test the hypothesis was Partial Least Square (PLS). The results showed that service quality had a positive and significant effect on goals, trust had a positive and significant effect on goals, image had a positive and significant effect on the effect, satisfaction had a positive and significant effect on loyalty, service quality had a positive and significant impact on loyalty, and trust had a significant impact on loyalty. positive and significant effect on...
The purpose of this study was to determine the effect of Personal Factors, Perceived Social Sup... more The purpose of this study was to determine the effect of Personal Factors, Perceived Social Support, and Perceived Organizational Support on Willingness to be Relocated. This research was conducted at BPK RI Representatives of Southeast Sulawesi Province with a total sample of 90 respondents. The sampling technique in this study was carried out by means of the census technique so that the entire population was used as the research sample. The research data were collected using interviews and questionnaires. The analysis technique uses multiple linear regression analysis with the help of SPSS software.. The results showed that: 1) Personal Factor has a significant effect on willingness to be relocated. 2) Perceived Social Support has a significant effect on willingness to be relocated. 3) Perceived Organizational Support has no effect on willingness to be relocated. Simultaneously these variables have a significant effect on willingness to be relocated
Service quality is a measure of the level of service provided in accordance with the expectations... more Service quality is a measure of the level of service provided in accordance with the expectations and expectations of tourists when visiting bokori island as a measure of the management of tourist attractions so that tourists feel satisfied and loyal. Destination image is a tourist's perception of a destination, which is related to the good name of a destination's significant and positive image of a destination, allowing tourists to make a repeat visit. Destination loyalty is the loyalty of tourists to a tourist attraction based on significant and positive perceptions so that tourists will make a repeat visit to a tourist attraction on the island of Bokori.The population for this study were all tourists visiting Bokori Island. Taking the number of samples in this study using the theory of rescoe. In this study there are 3 variables consisting of 2 independent variables (service quality and destination image) and 1 dependent variable (Destination loyalty), so the number of sa...
The purpose of this study was to determine the effect; 1) The effect of education and training on... more The purpose of this study was to determine the effect; 1) The effect of education and training on employee performance. 2) The influence of non-education and training activities on employee performance. 3) The effect of promotion on employee performance and 4) The influence of technology motivation on employee performance. The research method is to use quantitative research. The data used are secondary and primary data. Data analysis usingSPSS software version 20. The sampling technique uses saturated sample amounted to 50 employees at UPTD KPH UNIT XXIV Gularaya Forestry Service of Southeast Sulawesi Province. The results showed that; 1) education and training have a positive and significant effect on employee performance. 2) non-education and training activities have a positive and significant effect on employee performance. 3) promotion has a positive and significant effect on employee performance. 4) motivation has a positive and significant effect on employee performance.
This research was conducted with the aim of examining and explaining the influence of spiritual l... more This research was conducted with the aim of examining and explaining the influence of spiritual leadership, workplace spirituality on employee performance and examining and explaining the role of spirituality in the workplace as a mediation for the influence of spiritual leadership on employee performance. This type of research is a quantitative approach with this type of explanatory research. The population in the study were all employees of the Kendari Class II Correctional Center, totaling 61 employees not including the leadership. The sampling technique was carried out by means of a census, meaning that the object of research was all the employees of the Kendari Class II Correctional Center. Analysis using structural equation modeling (SEM) using the SmartPLS version 3.2 program package. The results showed that spiritual leadership had a significant positive effect on employee performance. Spiritual leadership has a significant positive effect on spirituality in the workplace. S...
This study aims to determine the effect of destination image and customer value on the decision t... more This study aims to determine the effect of destination image and customer value on the decision to visit Bokori Island. This type of research uses quantitative research. The population in this study were those who had visited Bokori Island. The sample in this study amounted to 88 respondents. The sampling technique in this study was to use Accidental Sampling. The method of data collection in this research is to use questionnaires and documentation. This study uses multiple linear regression analysis. The results of this study indicate that: (1) simultaneously destination image and customer value have a positive and significant effect on visiting decisions (2) partially destination image variables have a positive and significant effect on visiting decisions. (3) partially the customer value variable has a positive and significant effect on visiting decisions.
Jurnal Manajemen, Bisnis dan Organisasi (JUMBO), 2021
This study aimed to determine the Influence of planning, organizing, actuating and controlling t... more This study aimed to determine the Influence of planning, organizing, actuating and controlling toward the performance of the State Civil Apparatus at the Molawe District Office, Konawe Utara Regency simultaneously and partially. The sample in this study as many 35 people Apparatus State Civil who worked at the Molawe District Office, Konawe Utara Regency. Analysis tool used is quantitative analysis using Multiple Linear Regression Analysis.The results showed that the simultaneous functions of planning, organizing, actuating and controlling had significant effect on the performance of the State Civil Apparatus at the Molawe District Office, Konawe Utara Regency. And partial functions of planning, organizing and actuating had positif significant effect on the performance of the State Civil Apparatus at the Molawe District Office, Konawe Utara Regency, so that the hypothesis can be accepted.
Jurnal Manajemen, Bisnis dan Organisasi (JUMBO), 2021
The purpose of this study was to examine and explain the influence of leadership and work environ... more The purpose of this study was to examine and explain the influence of leadership and work environment on employee performance through job satisfaction as an intervening variable (study on the staffing agency and human resource development in East Kolaka Regency). Data collection is done by using a questionnaire and documentation. The population of this study were employees of the personnel and human resource development agency in East Kolaka Regency, with the method of determining the census, so that the sample size was set at 51 employees. The analytical tool used is SmartPLS.The results showed that leadership had a positive and insignificant effect on employee job satisfaction. Leadership has a positive and significant impact on employee performance. The work environment has a positive and significant influence on employee job satisfaction. The work environment has a positive and significant impact on employee performance. Job satisfaction has a positive and insignificant effect o...
Kegiatan Pengabdian kepada Masyarakat terintegrasi KKN Tematik di kelurahan Benu-Benua Kendari di... more Kegiatan Pengabdian kepada Masyarakat terintegrasi KKN Tematik di kelurahan Benu-Benua Kendari dipandang perlu dilakukan dengan tujuan untuk mengatasi masalah penurunan pendapatan Para Pelaku Usaha Kecil dan Menengah di Kelurahan Benu-Benua Kota Kendari akibat pandemi Covid-19 melalui pelatihan pembuatan akun pemasaran online dan penggunaan akun facebook, instagram dan media sosial lainnya. Hasil kegiatan ini diharapkan dapat mengatasi masalah penurunan pendapatan pada usaha kecil dan menengah dan dapat memberikan pengetahuan tentang Pemasaran Online dan Kewirausahaan.Dengan demikian nantinya dapat meningkatkan pendapatan bagi UMKM di Kelurahan Benu-Benua Kota Kendari. Solusi yang dapat dilakukan untuk mengatasi permasalahan yang ada melalui pendekatanPelatihan pemasaran online dan kewirausahaan. Metode pendekatan yang akan digunakan dalam program ini adalah: Metode Technology Transfer. Model ini digunakan untuk membantu Usaha Kecil dan Menengah melalui pemasaran online yang murah...
The objectives of this research are: 1) to identify and explain the effect of knowledge managemen... more The objectives of this research are: 1) to identify and explain the effect of knowledge management on employees performance. 2) to identify and explain the effect of knowledge management on job satisfaction. 3) to identify and explain the effect of job satisfaction on employees performance. 4) to identify and explain the effect of knowledge management on employees performance mediated by job satisfaction.The design of the research is quantitative research. The population in this research were employees of the Library and Archives Office of Wakatobi Regency, by using Non-probability Sampling with 30 census sampling. Data was retrieved in the form of questionnaires, observation and documentation. Data were analyzed with Partial Least Square (PLS) technique.The results showed that: 1) Knowledge management does not significantly affect the performance of employees of the Library and Archives Office of Wakatobi Regency 2.) Knowledge management has a significant effect on job satisfaction...
The purpose of this study is to analyze factors that directly affecting civil servants promotion ... more The purpose of this study is to analyze factors that directly affecting civil servants promotion in North Buton District Government, as well as analyze the dominant factors that influence. The data in this study was obtained by distributing questionnaires to 87 civil servants through with slovin a proportional stratified random sampling technique. Data analysis includes Confirmatory Factor Analysis (CFA) and analysis of Structural Equation Modeling (SEM) approach WarpPLS. Latent variables in this study are seniority factor, job performance factor, educational and training factor, nepotism factor, loyality factor and the promotion of civil servants. The results showed that seniority factor, nepotism factor and loyality factor directly affect the promotion of civil servants. While job performance factor, educational level and training factor, do not influence directly affect the promotion of civil servants. Nepotism factors are the dominant factor affecting the promotion of civil serv...
IOSR Journal of Business and Management (IOSR-JBM), 2019
The purpose of this study is to analyze factors that directly affecting civil servants promotion ... more The purpose of this study is to analyze factors that directly affecting civil servants promotion in North Buton District Government, as well as analyze the dominant factors that influence. The data in this study was obtained by distributing questionnaires to 87 civil servants through with slovin a proportional stratified random sampling technique. Data analysis includes Confirmatory Factor Analysis (CFA) and analysis of Structural Equation Modeling (SEM) approach WarpPLS. Latent variables in this study are seniority factor, job performance factor, educational and training factor, nepotism factor, loyality factor and the promotion of civil servants. The results showed that seniority factor, nepotism factor and loyality factor directly affect the promotion of civil servants. While job performance factor, educational level and training factor, do not influence directly affect the promotion of civil servants. Nepotism factors are the dominant factor affecting the promotion of civil servants.
IOSR Journal of Business and Management (IOSR-JBM), 2018
This study aimed to determine the effect of brand image and price perceived to purchasing decisio... more This study aimed to determine the effect of brand image and price perceived to purchasing decision on Oppo smartphonesin Kendari City. Sampling technique in this research is accidental sampling method.The number of samples in the study of 60 respondents.The data analysis used is linear regression analysis using SPSS 24 software aid. The result of the research shows that the brand image and price of the smartphones in Kendari city, either partially or simultaneously.
Abstrack. :This study aimed to determine the effect of brand image and price perceived to purchas... more Abstrack. :This study aimed to determine the effect of brand image and price perceived to purchasing decision on Oppo smartphones in Kendari City. Sampling technique in this research is accidental sampling method. The number of samples in the study of 60 respondents. The data analysis used is linear regression analysis using SPSS 24 software aid. The result of the research shows that the brand image and price of the smartphones in Kendari city, either partially or simultaneously.
Implikasi dari makalah ini adalah bahwa perusahaan yang menghadapi konteks lingkungan yang berbed... more Implikasi dari makalah ini adalah bahwa perusahaan yang menghadapi konteks lingkungan yang berbeda harus merancang strategi berbeda. Secara khusus, perusahaan dalam lingkungan stabil dan perusahaan di lingkungan dinamis harus memastikan keterlibatan yang lebih besar dalam kegiatan kontrol strategis. Namun disini penulis mencoba untuk memaparkan lebih lanjut lagi tentang perspektif tersebut dengan dukungan jurnal-jurnal atas pokok bahasan tersebut, sehingga diharapkan kajian tentang strategi control atas lingkungan dinamis vs statis ini akan lebih kompleks pemecahannya.
TUGAS MATAKULIAH MODEL PEMASARAN KONSEPTUAL , 2011
Tujuan makalah adalah menelaah konsep loyalitas pelanggan. Loyalitas pelanggan merupakan
konsep ... more Tujuan makalah adalah menelaah konsep loyalitas pelanggan. Loyalitas pelanggan merupakan konsep multidimensional yang kompleks, hal ini disebabkan karena beragamnya definisi dan operasionalisasi yang ada dalam konsep ini. Loyalitas dapat diliat sebagai fungsi dari frekuensi pembelian atas suatu merek dalam situasi tertentu. Loyalitas juga bisa diliat sebagai kecenderungan seseorang untuk selalu menunjukkan sikap yang sama dalam situasi yang sama terhadap produk maupun jasa. Sehingga begitu banyak perspektif dan pendekatan-pendekatan aplikasi yang digunakan dalam konsep loyalitas pelanggan. Permasalahan yang diangkat dalam makalah ini yaitu : 1) Bagaimana perkembangan konsep loyalitas pelanggan, 2) Bagaimana mengembangkan sebuah model tentang loyalitas pelanggan pada sektor jasa Pendekatan yang digunakan dalam penulisan makalah ini adalah berdasarkan pendekatan dimensional, (dimensi yang digunakan) serta pendekatan historical (perubahan dari waktu ke waktu) yang terkait dengan loyalitas pelanggan. Konsep loyalitas pelanggan dalam makalah ini membahas faktor yang dapat membentuk loyalitas berdasarkan jurnal-jurnal ilmiah seperti; nilai pelanggan (customer value), kepuasan pelanggan (customer satisfaction), kualitas pelayanan (service quality) serta beberapa konsep pemasaran lain berdasarkan jurnal-jurnal Adapun implikasi akademis dalam makalah ini adalah dapat membandingkan tentang beberapa konsep loyalitas pelanggan. Sehingga dalam makalah ini penulis diharapkan dapat membuat suatu model loyalitas pelanggan yang nantinya dapat digunakan sebagai variable dalam penelitian penulis.
Fashion is often used as a tool to reveal one's identity and self-worth. One type of traditio... more Fashion is often used as a tool to reveal one's identity and self-worth. One type of traditional Indonesian fashion is woven cloth typical of West Muna Regency. Sales of West Muna woven fabrics are not as smooth as weaving in other areas of Southeast Sulawesi Province. This study aims to analyze the quality of West Muna weaving products, customer value perceptions, and the suitability of lifestyles to consumer purchasing decisions of West Muna weaving. This study uses a quantitative approach with a purposive sampling technique. 133 respondents spread across 3 different regions have given their assessments of the quality of West Muna weaving products, their perceptions of the values of West Muna weaving, and the suitability of their lifestyle to the value and performance of West Muna weaving. The results showed that product quality, customer value, and lifestyle partially and simultaneously influence purchasing decisions for West Muna woven fabrics. The result show that: (1) Pr...
The purpose of this study is to examine and explain the effect of service quality, trust and imag... more The purpose of this study is to examine and explain the effect of service quality, trust and image on patient loyalty through satisfaction either partially or through mediation at the Waetuno Health Center, Kec. Regency Wangi-Wangi. Wakatobi. This research approach is a survey with an explanatory research design. Data collection was carried out cross-sectionally by using an instrument in the form of a questionnaire. Sampling used the accidental technique so that the number of respondents was 42. The analytical equipment used to test the hypothesis was Partial Least Square (PLS). The results showed that service quality had a positive and significant effect on goals, trust had a positive and significant effect on goals, image had a positive and significant effect on the effect, satisfaction had a positive and significant effect on loyalty, service quality had a positive and significant impact on loyalty, and trust had a significant impact on loyalty. positive and significant effect on...
The purpose of this study was to determine the effect of Personal Factors, Perceived Social Sup... more The purpose of this study was to determine the effect of Personal Factors, Perceived Social Support, and Perceived Organizational Support on Willingness to be Relocated. This research was conducted at BPK RI Representatives of Southeast Sulawesi Province with a total sample of 90 respondents. The sampling technique in this study was carried out by means of the census technique so that the entire population was used as the research sample. The research data were collected using interviews and questionnaires. The analysis technique uses multiple linear regression analysis with the help of SPSS software.. The results showed that: 1) Personal Factor has a significant effect on willingness to be relocated. 2) Perceived Social Support has a significant effect on willingness to be relocated. 3) Perceived Organizational Support has no effect on willingness to be relocated. Simultaneously these variables have a significant effect on willingness to be relocated
Service quality is a measure of the level of service provided in accordance with the expectations... more Service quality is a measure of the level of service provided in accordance with the expectations and expectations of tourists when visiting bokori island as a measure of the management of tourist attractions so that tourists feel satisfied and loyal. Destination image is a tourist's perception of a destination, which is related to the good name of a destination's significant and positive image of a destination, allowing tourists to make a repeat visit. Destination loyalty is the loyalty of tourists to a tourist attraction based on significant and positive perceptions so that tourists will make a repeat visit to a tourist attraction on the island of Bokori.The population for this study were all tourists visiting Bokori Island. Taking the number of samples in this study using the theory of rescoe. In this study there are 3 variables consisting of 2 independent variables (service quality and destination image) and 1 dependent variable (Destination loyalty), so the number of sa...
The purpose of this study was to determine the effect; 1) The effect of education and training on... more The purpose of this study was to determine the effect; 1) The effect of education and training on employee performance. 2) The influence of non-education and training activities on employee performance. 3) The effect of promotion on employee performance and 4) The influence of technology motivation on employee performance. The research method is to use quantitative research. The data used are secondary and primary data. Data analysis usingSPSS software version 20. The sampling technique uses saturated sample amounted to 50 employees at UPTD KPH UNIT XXIV Gularaya Forestry Service of Southeast Sulawesi Province. The results showed that; 1) education and training have a positive and significant effect on employee performance. 2) non-education and training activities have a positive and significant effect on employee performance. 3) promotion has a positive and significant effect on employee performance. 4) motivation has a positive and significant effect on employee performance.
This research was conducted with the aim of examining and explaining the influence of spiritual l... more This research was conducted with the aim of examining and explaining the influence of spiritual leadership, workplace spirituality on employee performance and examining and explaining the role of spirituality in the workplace as a mediation for the influence of spiritual leadership on employee performance. This type of research is a quantitative approach with this type of explanatory research. The population in the study were all employees of the Kendari Class II Correctional Center, totaling 61 employees not including the leadership. The sampling technique was carried out by means of a census, meaning that the object of research was all the employees of the Kendari Class II Correctional Center. Analysis using structural equation modeling (SEM) using the SmartPLS version 3.2 program package. The results showed that spiritual leadership had a significant positive effect on employee performance. Spiritual leadership has a significant positive effect on spirituality in the workplace. S...
This study aims to determine the effect of destination image and customer value on the decision t... more This study aims to determine the effect of destination image and customer value on the decision to visit Bokori Island. This type of research uses quantitative research. The population in this study were those who had visited Bokori Island. The sample in this study amounted to 88 respondents. The sampling technique in this study was to use Accidental Sampling. The method of data collection in this research is to use questionnaires and documentation. This study uses multiple linear regression analysis. The results of this study indicate that: (1) simultaneously destination image and customer value have a positive and significant effect on visiting decisions (2) partially destination image variables have a positive and significant effect on visiting decisions. (3) partially the customer value variable has a positive and significant effect on visiting decisions.
Jurnal Manajemen, Bisnis dan Organisasi (JUMBO), 2021
This study aimed to determine the Influence of planning, organizing, actuating and controlling t... more This study aimed to determine the Influence of planning, organizing, actuating and controlling toward the performance of the State Civil Apparatus at the Molawe District Office, Konawe Utara Regency simultaneously and partially. The sample in this study as many 35 people Apparatus State Civil who worked at the Molawe District Office, Konawe Utara Regency. Analysis tool used is quantitative analysis using Multiple Linear Regression Analysis.The results showed that the simultaneous functions of planning, organizing, actuating and controlling had significant effect on the performance of the State Civil Apparatus at the Molawe District Office, Konawe Utara Regency. And partial functions of planning, organizing and actuating had positif significant effect on the performance of the State Civil Apparatus at the Molawe District Office, Konawe Utara Regency, so that the hypothesis can be accepted.
Jurnal Manajemen, Bisnis dan Organisasi (JUMBO), 2021
The purpose of this study was to examine and explain the influence of leadership and work environ... more The purpose of this study was to examine and explain the influence of leadership and work environment on employee performance through job satisfaction as an intervening variable (study on the staffing agency and human resource development in East Kolaka Regency). Data collection is done by using a questionnaire and documentation. The population of this study were employees of the personnel and human resource development agency in East Kolaka Regency, with the method of determining the census, so that the sample size was set at 51 employees. The analytical tool used is SmartPLS.The results showed that leadership had a positive and insignificant effect on employee job satisfaction. Leadership has a positive and significant impact on employee performance. The work environment has a positive and significant influence on employee job satisfaction. The work environment has a positive and significant impact on employee performance. Job satisfaction has a positive and insignificant effect o...
Kegiatan Pengabdian kepada Masyarakat terintegrasi KKN Tematik di kelurahan Benu-Benua Kendari di... more Kegiatan Pengabdian kepada Masyarakat terintegrasi KKN Tematik di kelurahan Benu-Benua Kendari dipandang perlu dilakukan dengan tujuan untuk mengatasi masalah penurunan pendapatan Para Pelaku Usaha Kecil dan Menengah di Kelurahan Benu-Benua Kota Kendari akibat pandemi Covid-19 melalui pelatihan pembuatan akun pemasaran online dan penggunaan akun facebook, instagram dan media sosial lainnya. Hasil kegiatan ini diharapkan dapat mengatasi masalah penurunan pendapatan pada usaha kecil dan menengah dan dapat memberikan pengetahuan tentang Pemasaran Online dan Kewirausahaan.Dengan demikian nantinya dapat meningkatkan pendapatan bagi UMKM di Kelurahan Benu-Benua Kota Kendari. Solusi yang dapat dilakukan untuk mengatasi permasalahan yang ada melalui pendekatanPelatihan pemasaran online dan kewirausahaan. Metode pendekatan yang akan digunakan dalam program ini adalah: Metode Technology Transfer. Model ini digunakan untuk membantu Usaha Kecil dan Menengah melalui pemasaran online yang murah...
The objectives of this research are: 1) to identify and explain the effect of knowledge managemen... more The objectives of this research are: 1) to identify and explain the effect of knowledge management on employees performance. 2) to identify and explain the effect of knowledge management on job satisfaction. 3) to identify and explain the effect of job satisfaction on employees performance. 4) to identify and explain the effect of knowledge management on employees performance mediated by job satisfaction.The design of the research is quantitative research. The population in this research were employees of the Library and Archives Office of Wakatobi Regency, by using Non-probability Sampling with 30 census sampling. Data was retrieved in the form of questionnaires, observation and documentation. Data were analyzed with Partial Least Square (PLS) technique.The results showed that: 1) Knowledge management does not significantly affect the performance of employees of the Library and Archives Office of Wakatobi Regency 2.) Knowledge management has a significant effect on job satisfaction...
The purpose of this study is to analyze factors that directly affecting civil servants promotion ... more The purpose of this study is to analyze factors that directly affecting civil servants promotion in North Buton District Government, as well as analyze the dominant factors that influence. The data in this study was obtained by distributing questionnaires to 87 civil servants through with slovin a proportional stratified random sampling technique. Data analysis includes Confirmatory Factor Analysis (CFA) and analysis of Structural Equation Modeling (SEM) approach WarpPLS. Latent variables in this study are seniority factor, job performance factor, educational and training factor, nepotism factor, loyality factor and the promotion of civil servants. The results showed that seniority factor, nepotism factor and loyality factor directly affect the promotion of civil servants. While job performance factor, educational level and training factor, do not influence directly affect the promotion of civil servants. Nepotism factors are the dominant factor affecting the promotion of civil serv...
IOSR Journal of Business and Management (IOSR-JBM), 2019
The purpose of this study is to analyze factors that directly affecting civil servants promotion ... more The purpose of this study is to analyze factors that directly affecting civil servants promotion in North Buton District Government, as well as analyze the dominant factors that influence. The data in this study was obtained by distributing questionnaires to 87 civil servants through with slovin a proportional stratified random sampling technique. Data analysis includes Confirmatory Factor Analysis (CFA) and analysis of Structural Equation Modeling (SEM) approach WarpPLS. Latent variables in this study are seniority factor, job performance factor, educational and training factor, nepotism factor, loyality factor and the promotion of civil servants. The results showed that seniority factor, nepotism factor and loyality factor directly affect the promotion of civil servants. While job performance factor, educational level and training factor, do not influence directly affect the promotion of civil servants. Nepotism factors are the dominant factor affecting the promotion of civil servants.
IOSR Journal of Business and Management (IOSR-JBM), 2018
This study aimed to determine the effect of brand image and price perceived to purchasing decisio... more This study aimed to determine the effect of brand image and price perceived to purchasing decision on Oppo smartphonesin Kendari City. Sampling technique in this research is accidental sampling method.The number of samples in the study of 60 respondents.The data analysis used is linear regression analysis using SPSS 24 software aid. The result of the research shows that the brand image and price of the smartphones in Kendari city, either partially or simultaneously.
Abstrack. :This study aimed to determine the effect of brand image and price perceived to purchas... more Abstrack. :This study aimed to determine the effect of brand image and price perceived to purchasing decision on Oppo smartphones in Kendari City. Sampling technique in this research is accidental sampling method. The number of samples in the study of 60 respondents. The data analysis used is linear regression analysis using SPSS 24 software aid. The result of the research shows that the brand image and price of the smartphones in Kendari city, either partially or simultaneously.
Implikasi dari makalah ini adalah bahwa perusahaan yang menghadapi konteks lingkungan yang berbed... more Implikasi dari makalah ini adalah bahwa perusahaan yang menghadapi konteks lingkungan yang berbeda harus merancang strategi berbeda. Secara khusus, perusahaan dalam lingkungan stabil dan perusahaan di lingkungan dinamis harus memastikan keterlibatan yang lebih besar dalam kegiatan kontrol strategis. Namun disini penulis mencoba untuk memaparkan lebih lanjut lagi tentang perspektif tersebut dengan dukungan jurnal-jurnal atas pokok bahasan tersebut, sehingga diharapkan kajian tentang strategi control atas lingkungan dinamis vs statis ini akan lebih kompleks pemecahannya.
TUGAS MATAKULIAH MODEL PEMASARAN KONSEPTUAL , 2011
Tujuan makalah adalah menelaah konsep loyalitas pelanggan. Loyalitas pelanggan merupakan
konsep ... more Tujuan makalah adalah menelaah konsep loyalitas pelanggan. Loyalitas pelanggan merupakan konsep multidimensional yang kompleks, hal ini disebabkan karena beragamnya definisi dan operasionalisasi yang ada dalam konsep ini. Loyalitas dapat diliat sebagai fungsi dari frekuensi pembelian atas suatu merek dalam situasi tertentu. Loyalitas juga bisa diliat sebagai kecenderungan seseorang untuk selalu menunjukkan sikap yang sama dalam situasi yang sama terhadap produk maupun jasa. Sehingga begitu banyak perspektif dan pendekatan-pendekatan aplikasi yang digunakan dalam konsep loyalitas pelanggan. Permasalahan yang diangkat dalam makalah ini yaitu : 1) Bagaimana perkembangan konsep loyalitas pelanggan, 2) Bagaimana mengembangkan sebuah model tentang loyalitas pelanggan pada sektor jasa Pendekatan yang digunakan dalam penulisan makalah ini adalah berdasarkan pendekatan dimensional, (dimensi yang digunakan) serta pendekatan historical (perubahan dari waktu ke waktu) yang terkait dengan loyalitas pelanggan. Konsep loyalitas pelanggan dalam makalah ini membahas faktor yang dapat membentuk loyalitas berdasarkan jurnal-jurnal ilmiah seperti; nilai pelanggan (customer value), kepuasan pelanggan (customer satisfaction), kualitas pelayanan (service quality) serta beberapa konsep pemasaran lain berdasarkan jurnal-jurnal Adapun implikasi akademis dalam makalah ini adalah dapat membandingkan tentang beberapa konsep loyalitas pelanggan. Sehingga dalam makalah ini penulis diharapkan dapat membuat suatu model loyalitas pelanggan yang nantinya dapat digunakan sebagai variable dalam penelitian penulis.
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The data in this study was obtained by distributing questionnaires to 87 civil servants through with slovin a proportional stratified random sampling technique. Data analysis includes Confirmatory Factor Analysis (CFA) and analysis of Structural Equation Modeling (SEM) approach WarpPLS. Latent variables in this study are seniority factor, job performance factor, educational and training factor, nepotism factor, loyality factor and the promotion of civil servants.
The results showed that seniority factor, nepotism factor and loyality factor directly affect the promotion of civil servants. While job performance factor, educational level and training factor, do not influence directly affect the promotion of civil servants. Nepotism factors are the dominant factor affecting the promotion of civil servants.
Sampling technique in this research is accidental sampling method.The number of samples in the study of 60 respondents.The data analysis used is linear regression analysis using SPSS 24 software aid.
The result of the research shows that the brand image and price of the smartphones in Kendari city, either partially or simultaneously.
konsep multidimensional yang kompleks, hal ini disebabkan karena beragamnya definisi dan
operasionalisasi yang ada dalam konsep ini. Loyalitas dapat diliat sebagai fungsi dari frekuensi
pembelian atas suatu merek dalam situasi tertentu. Loyalitas juga bisa diliat sebagai
kecenderungan seseorang untuk selalu menunjukkan sikap yang sama dalam situasi yang sama
terhadap produk maupun jasa. Sehingga begitu banyak perspektif dan pendekatan-pendekatan
aplikasi yang digunakan dalam konsep loyalitas pelanggan.
Permasalahan yang diangkat dalam makalah ini yaitu : 1) Bagaimana perkembangan konsep
loyalitas pelanggan, 2) Bagaimana mengembangkan sebuah model tentang loyalitas pelanggan pada
sektor jasa
Pendekatan yang digunakan dalam penulisan makalah ini adalah berdasarkan pendekatan
dimensional, (dimensi yang digunakan) serta pendekatan historical (perubahan dari waktu ke
waktu) yang terkait dengan loyalitas pelanggan. Konsep loyalitas pelanggan dalam makalah ini
membahas faktor yang dapat membentuk loyalitas berdasarkan jurnal-jurnal ilmiah seperti; nilai
pelanggan (customer value), kepuasan pelanggan (customer satisfaction), kualitas pelayanan
(service quality) serta beberapa konsep pemasaran lain berdasarkan jurnal-jurnal
Adapun implikasi akademis dalam makalah ini adalah dapat membandingkan tentang
beberapa konsep loyalitas pelanggan. Sehingga dalam makalah ini penulis diharapkan dapat
membuat suatu model loyalitas pelanggan yang nantinya dapat digunakan sebagai variable dalam
penelitian penulis.
Keyword: customer loyalty, repurchases, additional repurchases, referral
The data in this study was obtained by distributing questionnaires to 87 civil servants through with slovin a proportional stratified random sampling technique. Data analysis includes Confirmatory Factor Analysis (CFA) and analysis of Structural Equation Modeling (SEM) approach WarpPLS. Latent variables in this study are seniority factor, job performance factor, educational and training factor, nepotism factor, loyality factor and the promotion of civil servants.
The results showed that seniority factor, nepotism factor and loyality factor directly affect the promotion of civil servants. While job performance factor, educational level and training factor, do not influence directly affect the promotion of civil servants. Nepotism factors are the dominant factor affecting the promotion of civil servants.
Sampling technique in this research is accidental sampling method.The number of samples in the study of 60 respondents.The data analysis used is linear regression analysis using SPSS 24 software aid.
The result of the research shows that the brand image and price of the smartphones in Kendari city, either partially or simultaneously.
konsep multidimensional yang kompleks, hal ini disebabkan karena beragamnya definisi dan
operasionalisasi yang ada dalam konsep ini. Loyalitas dapat diliat sebagai fungsi dari frekuensi
pembelian atas suatu merek dalam situasi tertentu. Loyalitas juga bisa diliat sebagai
kecenderungan seseorang untuk selalu menunjukkan sikap yang sama dalam situasi yang sama
terhadap produk maupun jasa. Sehingga begitu banyak perspektif dan pendekatan-pendekatan
aplikasi yang digunakan dalam konsep loyalitas pelanggan.
Permasalahan yang diangkat dalam makalah ini yaitu : 1) Bagaimana perkembangan konsep
loyalitas pelanggan, 2) Bagaimana mengembangkan sebuah model tentang loyalitas pelanggan pada
sektor jasa
Pendekatan yang digunakan dalam penulisan makalah ini adalah berdasarkan pendekatan
dimensional, (dimensi yang digunakan) serta pendekatan historical (perubahan dari waktu ke
waktu) yang terkait dengan loyalitas pelanggan. Konsep loyalitas pelanggan dalam makalah ini
membahas faktor yang dapat membentuk loyalitas berdasarkan jurnal-jurnal ilmiah seperti; nilai
pelanggan (customer value), kepuasan pelanggan (customer satisfaction), kualitas pelayanan
(service quality) serta beberapa konsep pemasaran lain berdasarkan jurnal-jurnal
Adapun implikasi akademis dalam makalah ini adalah dapat membandingkan tentang
beberapa konsep loyalitas pelanggan. Sehingga dalam makalah ini penulis diharapkan dapat
membuat suatu model loyalitas pelanggan yang nantinya dapat digunakan sebagai variable dalam
penelitian penulis.
Keyword: customer loyalty, repurchases, additional repurchases, referral